The Big Lie of Strategic Planning (Harvard Business Review) Audiobook | Roger L. Martin | Audible.com
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The Big Lie of Strategic Planning (Harvard Business Review) | [Roger L. Martin]

The Big Lie of Strategic Planning (Harvard Business Review)

Roger L. Martin, a professor and the former dean at the University of Toronto’s Rotman School of Management, writes about how a detailed plan may be comforting, but it’s not a strategy.
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Publisher's Summary

Roger L. Martin, a professor and the former dean at the University of Toronto’s Rotman School of Management, writes about how a detailed plan may be comforting, but it’s not a strategy.

This article was first published in the January/February 2014 issue of Harvard Business Review.

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