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The Automatic Customer Audiobook

The Automatic Customer: Creating a Subscription Business in Any Industry

Regular Price:$19.59
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Publisher's Summary

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

What the Critics Say

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)

What Members Say

Average Customer Rating

4.6 (452 )
5 star
 (294)
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3 star
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Overall
4.5 (391 )
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Story
4.5 (394 )
5 star
 (235)
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 (115)
3 star
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2 star
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1 star
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Performance
Sort by:
  •  
    Craig Mason Elgin, IL USA 02-25-15
    Craig Mason Elgin, IL USA 02-25-15

    Craigory

    HELPFUL VOTES
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    Story
    "Can be applied to almost any business"

    The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

    I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

    The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

    This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

    7 of 7 people found this review helpful
  •  
    Alexandra Wells Whitewater, CA United States 05-15-15
    Alexandra Wells Whitewater, CA United States 05-15-15
    HELPFUL VOTES
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    "An inspiring and informative read"

    Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
    Recommended.

    5 of 5 people found this review helpful
  •  
    V. Taras 04-03-15
    V. Taras 04-03-15 Member Since 2015
    HELPFUL VOTES
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    "Very practical, very How To"
    Where does The Automatic Customer rank among all the audiobooks you’ve listened to so far?

    Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.


    4 of 4 people found this review helpful
  •  
    J. Rodriguez 02-25-16 Member Since 2015
    HELPFUL VOTES
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    5
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    "Good story, bad reader"

    Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!

    2 of 2 people found this review helpful
  •  
    Ben 04-09-15
    Ben 04-09-15 Member Since 2014
    HELPFUL VOTES
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    "Needed to hear this"

    As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

    2 of 2 people found this review helpful
  •  
    Edwin Martinez 06-14-15 Member Since 2014
    HELPFUL VOTES
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    "Interesting"

    Great book to get the mind thinking about automatic customers. Unique business model. Thinking how this could serve my industry.

    2 of 3 people found this review helpful
  •  
    Stephanie Chambers 09-11-16
    HELPFUL VOTES
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    "Very useful information"

    This was a well laid out book full of great, relevant examples of how various businesses have used the subscription model.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 08-25-16 Member Since 2016
    ratings
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    5
    4
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    Performance
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    "Great insight to the subscription business."

    I got lots of great ideas and learned a great deal on how to manage different subscription businesses.

    0 of 0 people found this review helpful
  •  
    Amazon Customer Olmsted Falls, OH 07-10-16
    Amazon Customer Olmsted Falls, OH 07-10-16 Member Since 2014

    Self Help Geek

    HELPFUL VOTES
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    "all business people should read this"

    this is a book I am going to keep as a reference and read again. it includes a lot of valuable insight on how to make your normal business into a subscription and then make that subscription more profitable.

    0 of 0 people found this review helpful
  •  
    Stacey 05-18-16
    Stacey 05-18-16
    ratings
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    1
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    Performance
    Story
    "Wow! Author really gave great value in this book!"

    Feel like I got a mini MBA. Learned a great deal about starting subscription biz.

    0 of 0 people found this review helpful

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