The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
©2015 John Warrillo (P)2015 Gildan Media LLC
"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)
The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.
I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.
The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.
This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.
Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.
Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!
As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.
I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.
The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.
This book single handedly changed my business and made my life exponentially easier. John has knocked it out of the ball park again.
Really interesting and informative. Really made me think of ask the raid you can turn a business into a subscription business. Although, not a fan of the audio quality. The 's' sound would regularly squeak and be pitchy.
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