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The Automatic Customer Audiobook

The Automatic Customer: Creating a Subscription Business in Any Industry

Regular Price:$19.59
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Publisher's Summary

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

What the Critics Say

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)

What Members Say

Average Customer Rating

4.5 (513 )
5 star
 (330)
4 star
 (138)
3 star
 (39)
2 star
 (4)
1 star
 (2)
Overall
4.5 (443 )
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 (4)
1 star
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Story
4.5 (447 )
5 star
 (265)
4 star
 (131)
3 star
 (43)
2 star
 (5)
1 star
 (3)
Performance
Sort by:
  •  
    Craig Mason Elgin, IL USA 02-25-15
    Craig Mason Elgin, IL USA 02-25-15

    Craigory

    HELPFUL VOTES
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    Story
    "Can be applied to almost any business"

    The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

    I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

    The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

    This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

    7 of 7 people found this review helpful
  •  
    Alexandra Wells Whitewater, CA United States 05-15-15
    Alexandra Wells Whitewater, CA United States 05-15-15
    HELPFUL VOTES
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    "An inspiring and informative read"

    Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
    Recommended.

    5 of 5 people found this review helpful
  •  
    V. Taras 04-03-15
    V. Taras 04-03-15 Member Since 2015
    HELPFUL VOTES
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    "Very practical, very How To"
    Where does The Automatic Customer rank among all the audiobooks you’ve listened to so far?

    Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.


    4 of 4 people found this review helpful
  •  
    J. Rodriguez 02-25-16 Member Since 2015
    HELPFUL VOTES
    3
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    5
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    "Good story, bad reader"

    Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!

    3 of 3 people found this review helpful
  •  
    Ben 04-09-15
    Ben 04-09-15 Member Since 2014
    HELPFUL VOTES
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    "Needed to hear this"

    As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

    2 of 2 people found this review helpful
  •  
    Edwin Martinez 06-14-15 Member Since 2014
    HELPFUL VOTES
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    "Interesting"

    Great book to get the mind thinking about automatic customers. Unique business model. Thinking how this could serve my industry.

    2 of 3 people found this review helpful
  •  
    Nicolai Mihailiuc 11-02-16 Member Since 2016
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    "Thi second time I listened"

    Great book, great examples. After this book I started to implement in my company. Already have 7 automatic customers )))

    0 of 0 people found this review helpful
  •  
    Christian 10-20-16
    Christian 10-20-16 Member Since 2013
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    16
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    "Excellent business book!"

    I don't typically believe in perfect ratings. This was a great read with insightful and informative examples. It was humorous and extremely well narrated. I've listened to it twice.

    0 of 0 people found this review helpful
  •  
    DawgLawyer 10-04-16
    DawgLawyer 10-04-16 Member Since 2015
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    "Great ideas"

    Decent delivery. Excellent examples. And it really put me in the mindset of how to incorporate a subscription model into my own business!

    0 of 0 people found this review helpful
  •  
    Mike Stavish 09-29-16 Member Since 2016
    HELPFUL VOTES
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    5
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    "Spectacular! "

    I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.

    The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.

    0 of 0 people found this review helpful

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