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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | [Guy Kawasaki]

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
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Publisher's Summary

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

©2008 Guy Kawasaki; (P)2009 Tantor

What the Critics Say

"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)

What Members Say

Average Customer Rating

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  •  
    02-28-09
    02-28-09 Listener Since 2009
    HELPFUL VOTES
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    "Great Content - Punishing Narration"

    Kawasaki's principles are fantastic. I went out and bought the book, perhaps a better format with all the lists and references. But, was the narrator a real person or was it text-to-speech software? That perfectly dispassionate monotone actually sounded computer-generated. Impossible to enjoy.

    22 of 23 people found this review helpful
  •  
    Peter whittier, CA, USA 03-02-09
    Peter whittier, CA, USA 03-02-09
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    "great book, robot voice actor"

    This has some really amazing information in it from someone who apparently knows what he is talking about.

    The voice actor/robot almost destroys about 20% of the content by not speaking like a human. There is one chapter that I still don't understand at all. It sounds like a bunch of words being read off a spec sheet as if they were structured in a paragraph. The physical book may be a better bet.

    12 of 14 people found this review helpful
  •  
    Olaf Portland, OR, United States 01-29-11
    Olaf Portland, OR, United States 01-29-11 Member Since 2008
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    "I wish Guy Kawasaki narrated this book"

    The book is full of good startup/entrepreneurial advice, but it loses some of its impact without Kawasaki's presentation style. The narrator is OK, but not nearly dynamic enough for the topic. There are several of Kawasaki's presentations on YouTube so if you haven't heard him talk, check out the videos before you buy this book. If you like the videos, the book is just more of that. If you don't like the videos, you won't like the book.

    3 of 3 people found this review helpful
  •  
    G WINDERMERE, FL, United States 01-25-10
    G WINDERMERE, FL, United States 01-25-10
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    "Good, but still a guy's opinion."

    The ideal reader of this book would be someone thinking of beginning a startup. It's not just for anyone, and it's not about "starting anything" like the tagline says. The book is full of nuggets of advice, with a no-nonsense, confident delivery, and a touch of sense of humor. I think Guy Kawasaki is legit, and you get a sense that he really has "been there" and is just giving you all the advice he can give. Audio format is probably not the best for this book, since there is a lot of tabulated content that starts sounding very tedious after a while. I did enjoy the part on "how to hire someone" and the concept of bootstrapping a company. A lot of misconceptions get clarified, and it gives a good idea of the attitude and expectations one should have when starting a business venture.

    3 of 3 people found this review helpful
  •  
    Bel.Sol.1182 Pennsylvania 05-02-13
    Bel.Sol.1182 Pennsylvania 05-02-13
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    "I love Guy, I wish he would narrate"
    Any additional comments?

    I can't get through this because of the narrator. The content is great, I am going to buy the book and read it.

    1 of 1 people found this review helpful
  •  
    Douglas C. Bates Boston, MA 11-27-11
    Douglas C. Bates Boston, MA 11-27-11 Member Since 2010
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    "Excellent Advice"

    I wish this book had been available when I started my company. Kawasaki gives sound advice. Many points of advice he gives I had to learn the hard way, by doing them wrong at first. Anyone who is thinking of starting a company should read this book.

    1 of 1 people found this review helpful
  •  
    Wade T. Brooks Portland, OR, USA 06-25-12
    Wade T. Brooks Portland, OR, USA 06-25-12 Member Since 2010
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    "For Every Entrepreneurs"

    A great, quick and easy read for anyone interested in engaging entrepreneurship.

    Similar in a way to the process Malcolm Gladwell goes through, this book is a boiling down of a number of academic works on entrepreneurship into bite sized nuggets.

    Some of Kawasaki's earlier books were more hype than substance but this one delivers on almost all fronts and I recommend it to entrepreneurs and students every day.

    0 of 0 people found this review helpful
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    Adrick United States 06-18-12
    Adrick United States 06-18-12
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    "Great Start!"
    What made the experience of listening to The Art of the Start the most enjoyable?

    This was a great audio book. The narrator was very good and Mr. Kawasaki's writing was informative and at times, humorous. The chapter on creating a PowerPoint was awesome!


    0 of 0 people found this review helpful
  •  
    emily BOULDER, CO, United States 06-17-12
    emily BOULDER, CO, United States 06-17-12 Member Since 2012
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    "Terrible narrator"
    What would have made The Art of the Start better?

    Would have loved to have listened to this because it came highly recommended but the tinny expressionless voice of the narrator sounded like it was piped from a computerized text-to-speech program and was intolerable to listen to. Had to buy the book.


    Would you ever listen to anything by Guy Kawasaki again?

    Sure as long as it was better performed.


    Would you be willing to try another one of Paul Boehmer’s performances?

    nope


    0 of 0 people found this review helpful
  •  
    Eugene Brooklyn, NY, United States 04-02-12
    Eugene Brooklyn, NY, United States 04-02-12 Member Since 2011
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    "Great Read!!"
    Would you listen to The Art of the Start again? Why?

    The re-read value of this book is high. There are lessons and ideas that need to be worked into the scheme and approach of every endeavor, business or otherwise...


    Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

    No, but I was please with the narration...


    0 of 0 people found this review helpful
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