We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Art of Woo Audiobook

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Regular Price:$24.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

Download the accompanying reference guide.

©2007 G. Richard Shell and Mario Moussa; (P)2007 Tantor Media Inc.

What Members Say

Average Customer Rating

3.7 (132 )
5 star
 (50)
4 star
 (29)
3 star
 (32)
2 star
 (10)
1 star
 (11)
Overall
4.1 (56 )
5 star
 (25)
4 star
 (17)
3 star
 (10)
2 star
 (2)
1 star
 (2)
Story
4.1 (57 )
5 star
 (26)
4 star
 (15)
3 star
 (12)
2 star
 (2)
1 star
 (2)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.