Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:
Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and out-strategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
©2014 Becky Sheetz-Runkle (P)2014 Gildan Media LLC
Does a nice job of interpreting the obtuse & contradictory writings of Sun Tzu -- "Move like the wind, but be immovable as the mountain" -- into an actually useful high-level strategy guide for business and even life in general. Masterfully read by Karen Saltus, who has the best pipes in the business".
Better choice of narrator.
Structured it a bit better. The anecdotes felt haphazardly thrown in here and there, and repeated / referred back to, every now and then.I may get the kindle version instead.
The author should have read it herself. Karen Saltus can ruin any audiobook. She's a better fit for speaking infomercials and alike. There's zero passion in her voice.
Most of the advice is very common-sensical. I.e. treat your employees well, understand your competition, etc etc.
Just because a book (The Art of Way by Sun Tzu) was written many years ago in a difficult to grasp/decipher tone, does it mean that it's especially wise. If the advice in this book is what can be extracted from The Art of War – it's a sign (to me at least) that it's overrated.
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