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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks | [Shannon Belew]

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.
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Publisher's Summary

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Listeners will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

©2014 Shannon Belew (P)2014 Gildan Media LLC

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    Amazon Customer Charleston, SC 06-04-14
    Amazon Customer Charleston, SC 06-04-14 Member Since 2013

    Photographer, Mom, Navy Wife.

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    "Couldn't finish, which is rare for me."

    I almost always purchase business/marketing/branding books in the audio format because that's how I learn best. I found this book difficult to listen to, though. I didn't enjoy the narrator; I felt like I was listening to Siri for hours on end and decided not to finish the audiobook. I'm going to borrow the book from the library, because I hope to learn as much about this topic as possible.

    0 of 1 people found this review helpful
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