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The Art of Innovation  By  cover art

The Art of Innovation

By: Tom Kelley,Jonathan Littman - contributor,Tom Peters - foreword
Narrated by: Nick Podehl
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Publisher's summary

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes listeners behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the listener through the IDEO problem-solving method:

  • Carefully observing the behavior or "anthropology" of the people who will be using a product or service
  • Brainstorming with high-energy sessions focused on tangible results
  • Quickly prototyping ideas and designs at every step of the way
  • Cross-pollinating to find solutions from other fields
  • Taking risks, and failing your way to success
  • Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

©2001 Thomas Kelley and Jonathan Littman (P)2015 Brilliance Audio, all rights reserved.

What listeners say about The Art of Innovation

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    3 out of 5 stars

This is an old book!

Don't let the release date of 2016 fool you into thinking this is a new book. It was written in 2001. Listening to this book makes you feel like you jumped in a time capsule before the age of smart phones. Overall good concepts to apply but technology is way out of date.

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14 people found this helpful

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Thoughts on Innovation

Great insight into the art of the science of innovation. Building an innovation team and strategies are presented

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Good book but not up to date

It was a good book, but it's be more useful and persuasive if the examples were used from modern businesses and case studies.

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Good but dated

Needs a refresh but still felt i got something out of it; interesting look into ideo

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1 person found this helpful

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  • c
  • 11-30-18

Motivational

Inspirational. Have a pen and paper because this one is note-jotting worthy. Lots of good insight from the professionals for designers or business, big and small.

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Pen and paper/ Bookmark like crazy

JAM PACKED WITH JEMS!!! Personally, the 2nd half of this book was where the power was! Most of my notes came from these insights and teachings!!! I plan to listen again, as you probably will too :)

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The applicability, simplicity, & universality of Ideo's approach to innovation.

I'm a lifelong inventor so this topic is extremely close to my heart.

I'm not sure there's even a single thing I disagree with in this book & that's really saying something.

Kelly is simultaneously humble, brilliant, pragmatic, empirical & down to Earth.

My lifelong loves of science, innovation, experimenting & prototyping combined with my almost lifelong love of neuroscience, psychology & human potential make this a perfect list for me.

His enormous experience in innovation ( " over 4000 projects at Ideo " ), his willingneas to learn from everything & everyone combined with the insight to both embrace experts on one hand while dismissing them on the other makes him a scientist & inventor in the truest sense. He's one of the few in history to equal DaVinci himself.

It little wonder Ideo is the best at what they do. He rejects dogma of all types & embraces simplicity whenever possible learns by iteratively testing things to death using the cheapest, ugliest prototyping allowed by physics.

While his 10 faces of Innovation was also excellent, this book is much more practical & applicable for anyone who wants to innovate ANTTHING.

tim #bgreen🌏

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Inspirational

Had to read for one of my graduate classes. loved every minute of it.

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Inspirador

Asombrosas las descripciones que hace para 2010, Considerando que el libro fue publicado en 2001.
Era a veces un poco lento, pero vale la pena!

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Exceptional book for Designers and Innovators

The book is like history sometimes, that makes it easy to enjoy and understand.

Valuable lessons to be learned, but most important, to be implemented to create a culture of Innovation.

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