Thomas W. Malone, a professor of management at the MIT Sloan School of Management, Robert J. Laubacher, associate director of the MIT Center for Collective Intelligence, and Tammy Jones, senior vice president of innovation and workforce solutions for ManpowerGroup, write about how atomizing knowledge tasks for vast communities of specialized digital workers can greatly improve quality speed, and cost.
This article was first published in the July/August 2011 issue of Harvard Business Review.
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