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The Advertising Effect Audiobook

The Advertising Effect

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Publisher's Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

Download the accompanying reference guide.

©2014 Adam Ferrier (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.5 (263 )
5 star
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4.5 (231 )
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Performance
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  •  
    Phil Hudson Santa Fe, NM, USA 04-29-15
    Phil Hudson Santa Fe, NM, USA 04-29-15 Member Since 2014
    HELPFUL VOTES
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    "One of The Best Books on Advertising Ever"

    I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

    4 of 4 people found this review helpful
  •  
    Marc Charette 04-01-15
    HELPFUL VOTES
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    "brilliant and albeit overly so, well referenced"

    going to listen to it several times and tell others in my industry ( sales marketing and advertising ) to do the same

    3 of 3 people found this review helpful
  •  
    Stefano Nanino 09-28-16 Member Since 2015
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    "Will Make You Think"

    Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.

    1 of 1 people found this review helpful
  •  
    Samuel Odewale TULSA, OK, United States 07-11-15
    Samuel Odewale TULSA, OK, United States 07-11-15 Member Since 2016

    In hot pursuit of life's understanding

    HELPFUL VOTES
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    "Thorough analysis"

    Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
    I also like the way the author ended the book with the ethical component of advertising.

    1 of 1 people found this review helpful
  •  
    Bry 07-08-15
    Bry 07-08-15 Member Since 2015
    HELPFUL VOTES
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    "Worth it, but consider reading, too"

    I found this audiobook engaging, well read, and informative, but with so many concepts and multi-part lists, it might be better actually read if you can.

    1 of 1 people found this review helpful
  •  
    Thomas Chaves Brooklyn, NY USA 05-27-15
    Thomas Chaves Brooklyn, NY USA 05-27-15 Member Since 2016
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    "Great listen for small business owners"

    Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.

    Also, the narrator did a fine job presenting the story and words clearly. Top notch.

    1 of 1 people found this review helpful
  •  
    Ron Roman 05-05-15
    Ron Roman 05-05-15
    HELPFUL VOTES
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    "Good info if you get past the author's arrogance"

    The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.

    3 of 4 people found this review helpful
  •  
    Danny 12-19-16
    Danny 12-19-16 Member Since 2015
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    "Insightful"
    What did you like best about this story?

    I loved the examples that were used from previous cases. The perspective provided will add value to both you organization and your daily life. Changes your perspective of how you view the world around you.


    0 of 0 people found this review helpful
  •  
    Philip bolivar, MO, United States 12-08-16
    Philip bolivar, MO, United States 12-08-16 Member Since 2016
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    "all of your behavior science classes is a $27 book"

    and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.

    0 of 0 people found this review helpful
  •  
    Lawrence Shelton 07-06-16 Member Since 2012
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    "Excellent!"

    Well positioned resource offering an insightful and eye opening retoric on how to conduct marketing activity. I would recommend this book to all marketers looking to make a difference with their brands.

    0 of 0 people found this review helpful
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  • stryder
    11/1/16
    Overall
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    Story
    "Essential reading for anyone - not just marketers"

    Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.

    This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.

    0 of 0 people found this review helpful
  • Amazon Customer
    2/22/16
    Overall
    Performance
    Story
    "Fascinating insight into the industry"

    As a fledgling copywriter, this book is perfect inspiration. Insightful and a valuable resource. plus packed with great stories.

    0 of 0 people found this review helpful

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