Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
©2014 Adam Ferrier (P)2014 Audible Inc.
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
In hot pursuit of life's understanding
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
I found this audiobook engaging, well read, and informative, but with so many concepts and multi-part lists, it might be better actually read if you can.
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.
Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.
Well positioned resource offering an insightful and eye opening retoric on how to conduct marketing activity. I would recommend this book to all marketers looking to make a difference with their brands.
"Fascinating insight into the industry"
As a fledgling copywriter, this book is perfect inspiration. Insightful and a valuable resource. plus packed with great stories.
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