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The 22 Immutable Laws of Branding Audiobook

The 22 Immutable Laws of Branding

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Publisher's Summary

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers

What Members Say

Average Customer Rating

3.8 (74 )
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3.8 (61 )
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4.0 (61 )
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Performance
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  •  
    Dave C. Mission Viejo, CA 09-07-14
    Dave C. Mission Viejo, CA 09-07-14 Member Since 2013
    HELPFUL VOTES
    5
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    "Good, but out of date"
    Would you recommend this book to a friend? Why or why not?

    Maybe, only if they had no understanding of branding at all.


    How would you have changed the story to make it more enjoyable?

    Made some effort focusing toward small businesses. Almost ever single case study in the book is geared toward large corporations, but I highly doubt the core readership is made up of corporate CEOs and/or Brand Managers.


    What about David Drummond’s performance did you like?

    It was good, but I am tired of corporate book voice overs always sounding robotic.


    Any additional comments?

    This book is vastly out of date. Even the portion that relates to the internet is out of date, and I think many of the "laws" they present need to be looked at again, because they have been proven wrong by the success of smaller, more modern brands.

    Also, some of the laws talked about outright conflict with each other. It's hard to know which way to turn with the ideas in this book because they seem to be incongruous.

    4 of 4 people found this review helpful
  •  
    Ravi 03-01-15
    Ravi 03-01-15 Member Since 2015
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    "Indeed Immutable despite dated examples"
    What did you love best about The 22 Immutable Laws of Branding?

    The insights are indeed invaluable.


    How would you have changed the story to make it more enjoyable?

    Examples are dated. An updated version would have been great.


    What does David Drummond bring to the story that you wouldn’t experience if you just read the book?

    He brings the book to life. I love his narration (what would you call it for non-fiction books?)...I started searching for books he read.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Yes, at times some anecdotes or examples did make me laugh!


    1 of 1 people found this review helpful
  •  
    Amazon Customer 08-19-16 Member Since 2016
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    "One of the best books!"

    This book exceeded my expectations with many useless info about branding like perception and how do u want people to feel about ur brand. Highly recommended!

    0 of 0 people found this review helpful
  •  
    Mohammed Al Naser 08-09-16 Member Since 2016
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    "Outdated big time !!"

    Very nice and practical laws that applies all the time but most were based on some successful examples back then when Yahoo and Dell were some bigger deals and were mentioned countless of times ! I am sure if this book is rewritten now the author would mention Apple, Facebook and snapchat the same ! Few of the authors opinions were wrong that we can see the future of what he assumed now !!

    0 of 0 people found this review helpful
  •  
    Terrell 06-29-16
    Terrell 06-29-16 Member Since 2015
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    3
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    "."

    One of the GREATEST BUSINESS BOOKS of ALL Time! Top 5 most important for sure. This is one of those book most business people ignore therefore you can take to opportunity and take over. I recommend Positioning The Battle Field For Your Mind ' Visual Hammer , And 22 Immutable Laws of Marketing. And one More MBA Mastering the art of Business. These Bioks will turn you into the greatest business man on the planet. And never forget anything by Jay Abraham. Watch all YouTube Video first. GoodLuck mate.

    0 of 0 people found this review helpful
  •  
    Graham Oldreive 06-15-16 Member Since 2015
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    "needs to be revised"

    Book is too out of date
    they think Amazon and YouTube won't make it

    0 of 0 people found this review helpful
  •  
    Jesus Salazar Venezuela 04-30-16
    Jesus Salazar Venezuela 04-30-16 Member Since 2015

    er gupi

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    2
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    "Good book, with a bad voice"
    Would you listen to The 22 Immutable Laws of Branding again? Why?

    No, because the voice of the narrator is so commercial


    Who was your favorite character and why?

    al ries ?


    What didn’t you like about David Drummond’s performance?

    Is soo, commercial, you missed the human part of the narration


    Any additional comments?

    the book is good, but a little bit old, the market has change a lot since then, so many of the examples are out of date

    0 of 0 people found this review helpful
  •  
    2Fresh 01-20-16
    2Fresh 01-20-16 Member Since 2015

    I just like to read good books that help with personal growth. hmu on FB: Trae Dungy

    HELPFUL VOTES
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    "Branding Gold!"
    Would you listen to The 22 Immutable Laws of Branding again? Why?

    I would listen again because there are jewels here that transcend time.


    What was one of the most memorable moments of The 22 Immutable Laws of Branding?

    Even though some of the players in the book have changed, you can clearly see how the rules stayed the same.


    Did the narration match the pace of the story?

    I think the narration did ok with the story and informative pacing.


    Was there a moment in the book that particularly moved you?

    This is a book that deserves to be revisited


    Any additional comments?

    Any time you see Al and or Laura Ries, your in for a treat.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 10-05-15 Member Since 2015
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    "great branding recommendation exept some wrong"

    generally a great audio book. i enjoyed listening to it. however it has some wrong predictions like sayimg that search eng8ne willl lose their importance or anazon is wrong in extending its business to non-book stuff.

    narrator was awesome.

    0 of 0 people found this review helpful
  •  
    Jeffrey 08-19-15
    Jeffrey 08-19-15 Member Since 2016

    Say something about yourself!

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    "Outdated"

    Listening to The 11 immutable Laws of Internet Branding feels like I'm reading 1984. Womp womp

    0 of 0 people found this review helpful
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  • Mr Jason S Hill
    5/5/15
    Overall
    Performance
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    "Laws 10/10"

    The main body gets 10/10 but the last two chapters on the Internet are out dated. Still an excellent listen

    2 of 2 people found this review helpful

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