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The 22 Immutable Laws of Branding Audiobook

The 22 Immutable Laws of Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Publisher's Summary

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers

What Members Say

Average Customer Rating

3.8 (51 )
5 star
 (18)
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 (16)
3 star
 (9)
2 star
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1 star
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Overall
3.8 (43 )
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Story
3.8 (43 )
5 star
 (14)
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3 star
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2 star
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1 star
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Performance
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  •  
    Dave C. Mission Viejo, CA 09-07-14
    Dave C. Mission Viejo, CA 09-07-14 Member Since 2013
    HELPFUL VOTES
    4
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    "Good, but out of date"
    Would you recommend this book to a friend? Why or why not?

    Maybe, only if they had no understanding of branding at all.


    How would you have changed the story to make it more enjoyable?

    Made some effort focusing toward small businesses. Almost ever single case study in the book is geared toward large corporations, but I highly doubt the core readership is made up of corporate CEOs and/or Brand Managers.


    What about David Drummond’s performance did you like?

    It was good, but I am tired of corporate book voice overs always sounding robotic.


    Any additional comments?

    This book is vastly out of date. Even the portion that relates to the internet is out of date, and I think many of the "laws" they present need to be looked at again, because they have been proven wrong by the success of smaller, more modern brands.

    Also, some of the laws talked about outright conflict with each other. It's hard to know which way to turn with the ideas in this book because they seem to be incongruous.

    3 of 3 people found this review helpful
  •  
    Ravi Putcha New Delhi, India 03-01-15
    Ravi Putcha New Delhi, India 03-01-15 Member Since 2015
    HELPFUL VOTES
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    "Indeed Immutable despite dated examples"
    What did you love best about The 22 Immutable Laws of Branding?

    The insights are indeed invaluable.


    How would you have changed the story to make it more enjoyable?

    Examples are dated. An updated version would have been great.


    What does David Drummond bring to the story that you wouldn’t experience if you just read the book?

    He brings the book to life. I love his narration (what would you call it for non-fiction books?)...I started searching for books he read.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Yes, at times some anecdotes or examples did make me laugh!


    1 of 1 people found this review helpful
  •  
    2Fresh 01-20-16
    2Fresh 01-20-16 Member Since 2015

    I just like to read good books that help with personal growth. hmu on FB: Trae Dungy

    HELPFUL VOTES
    7
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    "Branding Gold!"
    Would you listen to The 22 Immutable Laws of Branding again? Why?

    I would listen again because there are jewels here that transcend time.


    What was one of the most memorable moments of The 22 Immutable Laws of Branding?

    Even though some of the players in the book have changed, you can clearly see how the rules stayed the same.


    Did the narration match the pace of the story?

    I think the narration did ok with the story and informative pacing.


    Was there a moment in the book that particularly moved you?

    This is a book that deserves to be revisited


    Any additional comments?

    Any time you see Al and or Laura Ries, your in for a treat.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 10-05-15 Member Since 2015
    HELPFUL VOTES
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    "great branding recommendation exept some wrong"

    generally a great audio book. i enjoyed listening to it. however it has some wrong predictions like sayimg that search eng8ne willl lose their importance or anazon is wrong in extending its business to non-book stuff.

    narrator was awesome.

    0 of 0 people found this review helpful
  •  
    Jeffrey 08-19-15
    Jeffrey 08-19-15 Member Since 2016

    Say something about yourself!

    ratings
    REVIEWS
    17
    1
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    Performance
    Story
    "Outdated"

    Listening to The 11 immutable Laws of Internet Branding feels like I'm reading 1984. Womp womp

    0 of 0 people found this review helpful
  •  
    Terence Chen Oregon, USA 06-18-15
    Terence Chen Oregon, USA 06-18-15
    ratings
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    5
    2
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    "Very good content"

    I learnt a lot. Only the voice make me sleepy after 5 hours. Overall, I recommend this audio book.

    0 of 1 people found this review helpful
  •  
    Merav Turgeman 01-07-15
    HELPFUL VOTES
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    "good coverage.. yet tiring"

    a very deep coverega of the info with plenty of examples and analysis
    listen at least x1.5 speed.
    good narration

    0 of 1 people found this review helpful
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  • Mr Jason S Hill
    5/5/15
    Overall
    Performance
    Story
    "Laws 10/10"

    The main body gets 10/10 but the last two chapters on the Internet are out dated. Still an excellent listen

    1 of 1 people found this review helpful

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