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The 22 Immutable Laws of Branding | [Al Ries, Laura Ries]

The 22 Immutable Laws of Branding

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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Publisher's Summary

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.

Find out:

  • Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging.
  • How to define your category...even if you're not first to market.
  • How overbranding equals underwhelming.
  • Why good old-fashioned publicity may be the missing link in the brand-building process.
  • Why giving your brand the right name is perhaps more important than the brand itself.

And perhaps most important of all:

  • How to own a word in the mind of the consumer.

Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

(P) and ©1998 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, a division of HarperCollins Publishers

What Members Say

Average Customer Rating

3.8 (101 )
5 star
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3.6 (40 )
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3.7 (43 )
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Performance
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  •  
    creative_seattle Woodinville, WA, United States 10-06-10
    creative_seattle Woodinville, WA, United States 10-06-10 Member Since 2015
    HELPFUL VOTES
    6
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    "Difficult to listen to"

    Laura Ries was difficult to listen to. I am going to opt for the book instead!

    4 of 4 people found this review helpful
  •  
    Daniel 01-17-10
    Daniel 01-17-10
    HELPFUL VOTES
    4
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    "Good book... bad narration"

    I like this book. The ideas are basic but extremely useful. However... Laura Ries's voice sounds like a 12 year old girl. Not exactly easy to listen to for extended periods of time.

    4 of 4 people found this review helpful
  •  
    Jim Santa Clara, CA, USA 03-02-07
    Jim Santa Clara, CA, USA 03-02-07 Member Since 2006
    HELPFUL VOTES
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    "One of the best business books out there"

    This book, along with Innovator's Dilemma, are in my pantheon of great business book. Solid rules to follow in developing your brand, as well as concrete examples backing up the author's assertions.

    As an audiobook, it's short and pithy. I love this book. Just a few days ago, listening to it gave me an idea for a new product.

    1 of 1 people found this review helpful
  •  
    Lance 12-05-13
    Lance 12-05-13 Member Since 2012

    I listen to learn, gain new perspectives, and grow

    HELPFUL VOTES
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    "Corporate"

    The information is good! I agree with it completely and it taught me a few good things such as PR over Advertising. i just wish it went into the Entrepreneurial aspects of branding more.

    0 of 0 people found this review helpful
  •  
    Scrappin Mom Illinois 06-18-10
    Scrappin Mom Illinois 06-18-10 Member Since 2007
    ratings
    REVIEWS
    11
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    Overall
    "Succint, to the point, specific"

    Loaded with examples of effective and ineffective branding, the book takes a beginner through the concepts of building and maintaining a brand. Extra points for being narrated by the actual authors.

    0 of 0 people found this review helpful
  •  
    Marco 06-22-14
    Marco 06-22-14
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    "Very outdated."
    What would have made The 22 Immutable Laws of Branding better?

    If the set values and laws would have been timeless.


    Has The 22 Immutable Laws of Branding turned you off from other books in this genre?

    It did not.


    You didn’t love this book... but did it have any redeeming qualities?

    Unfortunately this book did not have any redeeming qualities .


    Any additional comments?

    Due to the fact that its outdated many of the date presented or "law of branding" no longer work. This book is set for a time without the internet.

    0 of 1 people found this review helpful
  •  
    Joshua M. Hudson Pittsburgh 05-02-07
    Joshua M. Hudson Pittsburgh 05-02-07 Listener Since 2006
    HELPFUL VOTES
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    Overall
    "Painful"

    I loved the 22 laws of marketing. This was like a poor sequel.

    0 of 1 people found this review helpful
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