The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Turn your organization's idea of a year on its head, and speed your journey to success.
©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.
I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.
What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.
Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.
"The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).
So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.
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This book is such a powerful contributed to my long term success in life and business. I just wish the narrator want so hard to listen to. his voice and reading style would be perfectly suited to reading poetry intended to relax you or even put you to sleep. I would have gotten more out of this book the first time through with a different narrator.
I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.
Great content, easy to understand and follow.
However... The narrator talks you to sleep. Very poor performance. Extremely boring, no intonations and lineal. Very boring.
I got very little from the book. Went to the website but it seemed more like an opportunity to spend money on a workbook or coaching. the book consistently told me what a great program the 12 week year is, but all I really got out if it was: treat your time as if you don't have as much of it. You have 12 weeks instead of 12 months to meet goals. I got that idea when I read the title of the book.
Awesome system to boost productivity and make positive change in your life. I can't wait to share this with my friends and clients. It can move mountains.
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