The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Turn your organization's idea of a year on its head, and speed your journey to success.
©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.
I enjoyed the book and the information and assume it may help if implemented; however, it is disappointing because he keeps referring to worksheets to get from his site. When I go to his site and system he mentions in almost every chapter it is unlike most of the business books, where I've committed to them having my email address and getting free worksheets; the only option I found was a $197 package to get them and use their system for 12 weeks, (there is also a more expensive option for a year). Maybe in the real books you can see what he is discussing and figure out how to layout the plan, but in Audible it is not seen and I'm concerned it will be difficult to implement unseen.
Read the book 2 times. Love the concept but if I don't sit down and take notes I can't implement the system. If I had time to sit down to take notes, I would have bought the hard cover book and not the audio book. The worksheets mentioned should be accessible through audible. I have search everywhere online and there is nothing near like it.
The guy who called his mom over 400 times (never mind that the dates mentioned did't make any sense).
The whispering tone of the reader is a bit annoying.
Audible listener who's grateful for a long commute!
I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.
What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.
Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.
"The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).
So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.
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I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.
Encouraging bite size perspective for really getting things accomplished. I am looking forward to apply the 12 week year in my person life for better home management.
it's a good guide and a new concept
the information , and examples
the last part help you see the big picture
I am a business owner . I say I am owned by my business. I am in the middle of my first 12-week year and for the first time in 15 years I feel as if I now have the system that will propel the business into a significantly more effective , manageable and profitable business then ever. The fundamentals are basically a accumulation of a lot of sound business principles put to get in a really user friendly format. My employees are grateful that I am doing this- it makes me a better boss!
12 weeks offers a unique way to approach goals so they become now instead of out there. Plan to give it a go and see how results compare to prior approach.
I don't know if the worksheets which the author constantly refers to are in the printed book. If so, than clearly it is better to get the print version.
Give some more examples.
Good narrator. His voice is very nice to listen to and he reads in a good pace.
The author constantly refers to material that you can download from his website, but you actually would have to pay quite some $$ to get access. I found this misleading.
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