The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Turn your organization's idea of a year on its head, and speed your journey to success.
©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.
I enjoyed the book and the information and assume it may help if implemented; however, it is disappointing because he keeps referring to worksheets to get from his site. When I go to his site and system he mentions in almost every chapter it is unlike most of the business books, where I've committed to them having my email address and getting free worksheets; the only option I found was a $197 package to get them and use their system for 12 weeks, (there is also a more expensive option for a year). Maybe in the real books you can see what he is discussing and figure out how to layout the plan, but in Audible it is not seen and I'm concerned it will be difficult to implement unseen.
Read the book 2 times. Love the concept but if I don't sit down and take notes I can't implement the system. If I had time to sit down to take notes, I would have bought the hard cover book and not the audio book. The worksheets mentioned should be accessible through audible. I have search everywhere online and there is nothing near like it.
The guy who called his mom over 400 times (never mind that the dates mentioned did't make any sense).
The whispering tone of the reader is a bit annoying.
I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.
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