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The 12 Week Year Audiobook

The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months

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Publisher's Summary

The guide to shortening your execution cycle down from one year to 12 weeks

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.3 (677 )
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  •  
    Steven 12-27-15
    Steven 12-27-15 Member Since 2014
    HELPFUL VOTES
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    "Not enough meat."
    This book wasn’t for you, but who do you think might enjoy it more?

    A person who is just starting their "journey to personal development and organizational methods."


    What was most disappointing about Brian P. Moran and Michael Lennington ’s story?

    The subtitle of the book ("Get more done in 12 weeks...") leads you to believe that this book talks about a process you can use to get stuff done. Instead, the book is filled with anecdotes about why thinking in a 12 week cycle is better than an annual cycle. The problem I have with this is that just about anyone who buys a book called the 12 week year is probably already sold on the idea of it. What we need is HOW to implement this. Yes, the author does say things like "Establish a vision and connect it to your personal ambitions" and "set and attend a Weekly Action Meeting.." He also talks about the importance of having a "written plan." But again, if you've heard any book in the past 20 years about productivity, there's not much new here. Taken this way, It's basically saying set a goal and give yourself 12 weeks to accomplish it rather than the typical year. I will admit that if you can make this mindset ship, it can be profound. If that is the goal of this book - to just get a person to change their time horizon - then I suppose the book might accomplish this.
    However, if you are like me, a person who values process and wants to see the tangible deliverables/actions needed to implement a 12 week year, then you might find this book a bit frustrating. The sellers of this book would do well to create a companion "field guide" audio book. The field guide could serve as a sort of training on how to use the "system," complete with worksheets/workbook that the reader could follow along with.


    You didn’t love this book... but did it have any redeeming qualities?

    From the school of thought that there is some good in everything: it makes a VERY STRONG case about the merits of a 12 week year.


    Any additional comments?

    I had no problems with the narrator (although for some reason I kept thinking of the guy on the screen in Apple's 1984 commercial...)

    If you are young or just starting out in a career, then this book will be good for you as it establishes a good grounding in how to get stuff done.

    If like me, you are an established professional and were sold on the concept of a 12 week the second you heard the title (it is an awesome concept), you don't really need this book. Just apply any of the personal productivity models but shorten your horizon to 12 weeks instead of a year.

    Seller: PLEASE CREATE A FIELD GUIDE / COMPANION BOOK.

    17 of 17 people found this review helpful
  •  
    Attila Tamas Zimler 12-09-15 Member Since 2015
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    "Bla bla balh"

    Talks about a process that it is going to describe in the book in later chapter, then the book ends without containing any exact process.

    A beautiful example, how to sell nothing.

    11 of 12 people found this review helpful
  •  
    Amazon Customer LEHIGH, FL, United States 08-14-15
    Amazon Customer LEHIGH, FL, United States 08-14-15 Member Since 2013
    HELPFUL VOTES
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    "Felt like the book was a plug for the website"

    I got very little from the book. Went to the website but it seemed more like an opportunity to spend money on a workbook or coaching. the book consistently told me what a great program the 12 week year is, but all I really got out if it was: treat your time as if you don't have as much of it. You have 12 weeks instead of 12 months to meet goals. I got that idea when I read the title of the book.

    11 of 12 people found this review helpful
  •  
    Cynthia Monrovia, California, United States 02-17-15
    Cynthia Monrovia, California, United States 02-17-15 Member Since 2012

    Always moving. Always listening. Always learning. "After all this time?" "Always."

    HELPFUL VOTES
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    "Intriguing and Irritating"

    I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.

    What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.

    Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.

    "The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).

    So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.

    [If this review helped, please press YES. Thanks!]

    86 of 100 people found this review helpful
  •  
    Matthew Stinar 08-31-15
    HELPFUL VOTES
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    "An excellent book, but hard to listen to"

    This book is such a powerful contributed to my long term success in life and business. I just wish the narrator want so hard to listen to. his voice and reading style would be perfectly suited to reading poetry intended to relax you or even put you to sleep. I would have gotten more out of this book the first time through with a different narrator.

    6 of 8 people found this review helpful
  •  
    Bambarbia Kirkudu Toronto, Ontario Canada 11-13-15
    Bambarbia Kirkudu Toronto, Ontario Canada 11-13-15 Member Since 2016
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    "Complete mess; nothing innovative nor intriguing"
    What would have made The 12 Week Year better?

    "The narrator talks you to sleep." - partially agree. Narration is Ok, but wordings are repetitive, without clear "focus point", just boring.

    Nothing innovative. PM world have well known project management methodologies such as Agile, SCRUM iterations (with daily reviews and scorecards), Kanban.

    This book messes it everything. Nobody use "1-year project plans anymore, including personal life projects and business projects (with bigger teams).

    Idea is Ok, but I feel all that could be written in just few pages.


    How would you have changed the story to make it more enjoyable?

    Avoid repetition. Advice on toolbox for this personal PM methodology.


    You didn’t love this book... but did it have any redeeming qualities?

    We will be discussing this book in our Book Club at AE. I'll learn more from that discussion for sure! It will add value to the book, I am glad.


    3 of 4 people found this review helpful
  •  
    Mihnea 08-27-15
    Mihnea 08-27-15 Member Since 2015
    HELPFUL VOTES
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    "I almost felt sorry for buying the book"

    Great content, easy to understand and follow.

    However... The narrator talks you to sleep. Very poor performance. Extremely boring, no intonations and lineal. Very boring.

    3 of 4 people found this review helpful
  •  
    Michael 09-12-14
    Michael 09-12-14
    HELPFUL VOTES
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    "A home run for those wanting to accomplish more"

    I found a lot of great ideas and useful strategies from this book. I have set up my own 12 week year calendar and am working on my 12 week goals rather than my 12 month goals. I have been guilty of postponing my goals until the end of the year, and Brian helps to show the benefits of using this system to accomplish more. It has definitely given me a sense of urgency to do things sooner than later. A great resource for those wanting to achieve more in less time.

    14 of 21 people found this review helpful
  •  
    Merav Turgeman 01-03-15
    HELPFUL VOTES
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    "Excellent and complete HOW-TO"
    Would you recommend this audiobook to a friend? If so, why?

    a rare find, one of my 3 favorites.

    finally something that can be implemented for improving productivity.


    What did you like best about this story?

    no fluff, with easy how-to ready for implementation to get started immediately


    What does Tom Pile bring to the story that you wouldn’t experience if you just read the book?

    good narration


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    a few of "aha" and "finally" moments


    Any additional comments?

    get this if you are a workaholic or full of taks

    5 of 9 people found this review helpful
  •  
    Gladys Howe 08-25-16
    Gladys Howe 08-25-16 Member Since 2015
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    "Amazing"

    I like all of the how to's given in he book. I've listened to it over 6 times and plan to keep listening until I implement them with my action plan. The content is "action-packed"!

    0 of 0 people found this review helpful
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  • Miller
    Dublin
    12/5/15
    Overall
    Performance
    Story
    "we can achieve a lot in 12 weeks"

    really enjoyed it and really helped me break down big goals into more managable chunks

    2 of 2 people found this review helpful
  • Mario P.
    4/26/16
    Overall
    Performance
    Story
    "share it with your family, friends and employees"

    after purchasing the hardback and reading it over and over, I purchased the audio too, money well spent, share it everyone...it will help get the best out of them, at work and at home 10/10

    1 of 1 people found this review helpful
  • gary
    4/16/16
    Overall
    Performance
    Story
    "Simple but yet so empowering"

    The book is so empowering and so simple to follow. A perfect strategy to reaching my true capabilities

    Loved it

    1 of 1 people found this review helpful
  • Jenny Stevens
    9/15/16
    Overall
    Performance
    Story
    "Loved this book. So helpful"

    Got this on audible but have now bought the physical book as enjoyed it so much and I need to make notes and see some of the examples. This is just what I needed with direction

    0 of 0 people found this review helpful
  • DaveW
    9/13/16
    Overall
    Performance
    Story
    "Not for the individual"
    What could have made this a 4 or 5-star listening experience for you?

    Twenty minutes of the message: "make the year 12 weeks long!" The French revolutionaries made a ten day week, how did that work out? I didn't like this because I bought it for myself to be more efficient. This message which seemed to be set to continue long after I gave up, was targeted toward an organisation manager.


    0 of 0 people found this review helpful
  • Brad
    8/24/16
    Overall
    Performance
    Story
    "Boring"

    Better audio books out there in this category, I found this book boring. Some good tips in there, not worth 5 hours of your life.

    0 of 0 people found this review helpful
  • Amazon Customer
    7/28/16
    Overall
    Performance
    Story
    "Great productive plan"

    The concept in this book is very good. The idea of the 12 week year makes so much sense. I have already started implanting it.

    0 of 1 people found this review helpful
  • JayBee
    5/25/16
    Overall
    Performance
    Story
    "It was an interesting listen, now for the theory"

    I can only truly judge this book after implementing the practice to the theory raised. It sounds straight forward, but life will always put hurdles in the way. Will the analogy of falling save me from feeling I've failed? That's the question.

    0 of 0 people found this review helpful
  • Harry Twain
    London
    5/25/16
    Overall
    Performance
    Story
    "on chapter 14..."

    chapter 14 and still hearing how good the 12weekyear is without the how to implement

    0 of 0 people found this review helpful
  • Craig
    5/23/16
    Overall
    Performance
    Story
    "It was ok"

    Could have had a book more practical tips. Overall it was ok though. It was just missing a few key story/examples or practical tips for it to be a great book

    0 of 0 people found this review helpful

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