Educate your way to personal success and freedom.
The online content industry is undergoing a quiet revolution. Selling information is getting harder every day, refund rates are shooting through the roof, and some of the smartest online entrepreneurs are already changing their business models or quietly exiting the market.
But as scary as this is for some people, there are many entrepreneurs who are very excited about it - because when things change, they bring big opportunities for the people who are paying attention.
The big emerging opportunity is the Teach and Grow Rich opportunity, allowing anyone to tap in to the multibillion-dollar industry of online education, to create impact, freedom, and wealth.
In this short and easy listen, you'll learn how this opportunity is reshaping the online business landscape, which is currently straddling two contradictory business models: a paradigm of information and a paradigm of education. This is unsustainable, and the emerging schism will drive many businesses into the ground and create great opportunities for those who are ready to embrace the better way of doing business and serving their customers.
©2015 Danny Iny (P)2015 Danny Iny
There was very little real content. Surely not enough to actually create courses, teach them and grow rich.
It seems that this book is either actually an infomercial for Danny's business selling a program to implement this, or a way for him to increase his credibility by saying he has published a book on this subject.
All the real content of the book could have been delivered in a tenth of the space. Or, better yet, I would have rather that he gave 10 times the info. For me, that would have increased his credibility and then I might have been willing to consider purchasing his way more expensive on line programs.
The book title,of course is cool. But this book has maybe 1% the information density and impact that Napolean Hills book had.
As it is, I'm disappointed.
This got to be mainstream and all of us Course Creators need to embrace the concept of being a educator Entrepreneurs vs infopreneurs. Getting results for our students is our moral obligation. It's no longer enough to just give them information. Highly recommended read!
If so this book will not only position you as an authority in your field, but will help you create a community that will grow your brand, spread your influence, and continue to support you. As always, Danny Iny rocks!
This is a must-read for anyone considering creating online training at any level. I found this audiobook both inspiring and thought-provoking. It is not a how-to book but it does contain a few nuggets of practical advice that anyone can apply (the part about creating a pilot, for instance). The author presents a perspectives about the online education industry that are very valuable (although they are not new concepts, just easily forgotten in the face of venture capital). This was a short "book" that reads like a long magazine article. Hats off to Danny for implementing his own advice with this small iteration and engaging the listener/reader by thoughtfully soliciting feedback at the end of the book to get me involved. Although an afternoon searching the web might yield the same information, it is nice to have an easily consumable, concise collection of these ideas in an easy to listen to audiobook.
Danny shares great insights into the emerging market of online education. The information is very relevant to me and my career path. The book is an easy read, and I highly recommend it for anyone looking to become an education entrepreneur.
Practica, impacting, realistic
As a serial entrepreneur who has struggled to invent the wheel rather than ask for help, I found so many gems in Danny’s book. First of all the simple matter of fact way he writes. I do wish he had recorded the reading instead of an actor. D.H. Lawrence did a great job, but by it’s nature that kind of narration is bland. The actor can’t pretend to be the author so can’t own the message. Having said that, and once I struggled not to zone out at the beginning, there is much to gain from the book. There are no irritating over dramatic phrases to ‘inspire’ one to new heights. The plain facts of a do-able system are laid out. In the same vain there are no promises to make you a billionaire. How refreshing! Been round the block too many times to fall for that one again. Danny offers a very realistic, (not without a lot of hard work) but sustainable system that will get you there. And where is ‘there’? A very respectable increase in revenue that for some will seem like a dream come true and for the billionaires in the making will seem like small potatoes. Which one are you?
My favorite metaphor that Danny uses is to demonstrate the importance of, course correction. This is something I historically suck at! I have always had big time resistance to changing course. I want my idea to work; I want to get it done as quickly as possible and get on to making money. Sound familiar? Danny explains how vital to success the ability to course correct is, using a metaphor of a plane journey. I won’t describe it here, you will have to buy the book to get it ☺ but let me say it changed the game for me. Not just in my business but in my relationship to my daily habits. For fifteen years I have habitually taken the exact same route to work every morning in rush hour traffic. The morning after I read Danny’s book I decided to put his words into action. I literally changed course in an intelligent way three times, it was counter intuitive, sometimes I was going away from my destination, but I avoided traffic hot spots and I took ten minutes off a forty five minute journey.
Enough already, just listen to the book, it will change you and it will change your way of doing business.
Danny Iny knows his stuff when it comes to online marketing. He's created courses and run very successful launches, and as a result, it's fascinating to hear his perspective on the future of online education. If you've been thinking about creating an online course, this is an invaluable perspective.
Danny draws a sharp distinction between selling information - which is increasingly commoditized - and providing online education, which supports and enables learners to really absorb the material and make demonstrable gains in their proficiency. The future, Danny argues, lies in providing true education.
Danny uses a variety of smart metaphors - about things like how pilots actually fly planes - to help make his points about online education clearer. Overall, I appreciated his perspective. Too many hucksters charge a lot of money for online courses, and Danny is proponent of making sure you're providing real value to customers, and argues that's the only way to thrive long-term.
Yes, this is a short and engaging book. Danny has stripped his vision down into the most important points you need to know.
The narrator's voice was fantastic - very easy to listen to.
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