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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links | [Richard Koch, Greg Lockwood]

Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Personal and professional networks shape everything we do. A chance meeting leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society.
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Publisher's Summary

Personal and professional networks shape everything we do. A chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components - strong relationships, weak relationships, and hubs - that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

©2010 Richard Koch and Gregory Lockwood (P)2010 Blackstone Audio, Inc.

What the Critics Say

“This smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.” (Publishers Weekly)

“Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.” (Independent)

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