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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships | [Gerald A. Michaelson]

Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
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Publisher's Summary

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos", such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales

©2004 Gerald A. Michaelson; (P)2005 AMI

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    Poets Logic Gainesville, Florida 05-14-06
    Poets Logic Gainesville, Florida 05-14-06 Listener Since 2004
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    "Leave Sun Tzu out of it..."

    I have read enough about Sun Tzu to know that his writings were profound, if not sometimes ambigouos. For that reason many people have used that ambiguity as a touch point for a lot of deep thoughts. In this book, the author does exactly that, he uses Sun Tzu as a jumping off point for a lot of personal thoughts about selling.
    Does he make some good points? Sure, but I was frankly interested in seeing more of relationship between the brilliant military strategist and the profession I love. I suppose I will have to write that book myself.

    10 of 10 people found this review helpful
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