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Subscription Marketing Audiobook

Subscription Marketing

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Publisher's Summary

Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you're just getting started when someone becomes a customer.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer and:

  • Help customers achieve value
  • Demonstrate the value that customers are realizing
  • Add value through content and community
  • Add value to the customer relationship
  • Align with customers' deeper values

Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.

©2015 Anne H. Janzer (P)2015 Anne H. Janzer

What Members Say

Average Customer Rating

3.8 (27 )
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3.7 (26 )
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Performance
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  •  
    Steven Jacobs 06-05-16
    HELPFUL VOTES
    1
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    "Felt like the book lacked substance"

    Typically when I open up a book on a certain topic in business, I expect the author to have owned a business and reflected on their own experiences. In this case, it seemed like more of the 20,000 foot overview with no experience of her own, but more so just examples. While the examples were good, I felt like I have received the same content from reading blog posts and not first hand experiences.

    1 of 1 people found this review helpful
  •  
    Chris R 07-24-16
    Chris R 07-24-16
    ratings
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    "Inch deep and pretty basic"

    I was intrigued by the title and wanted to like this book. It's very basic. I'm a software developer and I didn't learn anything from this book about marketing. While she cited examples, there's not much depth to them and she tried to cover too much content in such a short book. It was as though she spent as much time writing it as I did listening to it.

    0 of 0 people found this review helpful

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