Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.
The entire book.
Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.
You may well think this is a no brainer and I can tell you it is. A simple concept, really well explained and demonstrated in a passionate and genuine way. I loved this book and will listen to it often, it has already changed the way I think and act at home and in business. Start with why will show you the way, give you a compass to navigate to and steer you in the right direction. Thank you Simon.
Healthy Board Coach
Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.
Jim Brown, author of The Imperfect Board Member
It is not Simon's performance -- he is a good narrator -- but the quality of the recording. It seems that is was recorded at several different studios and then pieced together.
Because they have to or we wouldn't read them, business leadership books oversimplify very complex organizational dynamics. They also repeat themselves and rehash plowed ground. Start with Why is no exception. It relays success stories about Steve Jobs, Bill Gates, Sam Walton, Dr. Martin Luther King, Jr., and others--stories we have already heard. On the other hand, Mr. Sinek is the exception to the author-narrator stereotype; he is a very good narrator.
Mr. Sinek does hammer home an important concept that I hadn't given enough thought to, and that's as the title says, Start with Why. This book will change the way I make presentations and work with my colleagues. So, to me, the key message was very valuable.
Finally, and most importantly, the price was right. This was a daily deal. Thank you, Audible
It makes a lot of sense the ideas the author is trying to communicate and makes it with very clear examples and cases. I just love the book.
I fully agree with the idea, but never have thought (not just business but life) in this order.
The hole concept and practical examples.
nop, my first one
don't hesitate on buying it
I would recommend this audiobook to entrepreneurs and employees who are struggle on boring jobs. This book can help them realize a that business should be about helping people.
The case studies are very insightful.
It makes you laugh sometimes, but it keeps you thinking all the time.
Yes! This book was great and changes the way I project and market my company.
The example of Apple and how they start with why, then how and then what.
When talking at Martin Luther King, it was not I have a plan speech, it was the I Have a Dream speech.
Purpose, Values, Ideals have always been fuzzy concepts for me. I've always had trouble implementing them in my daily life. This book changed that. I now have a clear idea on what my "Why" is and how I can implement it in every facet of what I do.
The Golden Circle.
He's extremely passionate about his work. That comes through in his reading. It's so much better than just reading the text.
Start with Why!
"An Excellent Book"
Simon Sinek delivers his book with great Zeal and passion
I liked the way Simon Sinek chose to deliver the message himself, rather than employ a wooden actor
I liked all of the book, very relevant and thought provoking
I enjoyed the book and will use the advice in my professional life, especially when coaching members of my team at work.
Great Book, well delivered excellent content and research...where is the sequel?
"Best book I have listened to!!!"
Absolutely! In the past week, I have listened to the book at least three times...and because I can bookmark some of the parts I really like, I can keep going back to those sections when ever required.
I am still strugelling to come up with any, other than classics like How to Win Friends and Influence People, Think & Grow Rich...etc
But Simon in relevant right NOW and which is what makes it even more exciting to read.
Where he talks about what makes your Company tip over the 18% barrier....
When Simon speaks about how he was really down and depressed....but bounced back
I think this book should be given to every CxO as it will certainly make a huge difference in the way things are carried out.
"A powerfully written book with a great message"
Way up high. Probable among the top 3
The Leader Who Had No Title.
Because of the educational message that relates to real life.
A full understanding of every situation
The book is a must read. I actually listened to it twice in a row.
"An excellent principle although slightly laboured"
Straight away you can tell this is not being read so much as owned. I just wish Simon had opened with how his life changed and led onto his excellent 'golden circle' principle rather than leaving this until the end. The good examples are repeatedly referred to and whilst this helps ram home the message, my interest started waning halfway through. Nonetheless this is an interesting marketing angle and like all good simple ideas is one that is only obvious when you have been told. Its interesting that because of his good delivery, I think this is a book that probably works much better as an audible.
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