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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Damien BOSTON, MA, United States 03-05-12
    Damien BOSTON, MA, United States 03-05-12 Member Since 2011
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    "If you always ask why, get this book."
    What made the experience of listening to Start with Why the most enjoyable?

    Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    TED Talks.


    Was there a moment in the book that particularly moved you?

    The entire book.


    2 of 2 people found this review helpful
  •  
    Patrick Rogers, AR, United States 03-01-12
    Patrick Rogers, AR, United States 03-01-12 Member Since 2011
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    "Hands Down, the best Business Read I've Found"
    What did you love best about Start with Why?

    Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.


    2 of 2 people found this review helpful
  •  
    Tim Leggett 08-16-11
    Tim Leggett 08-16-11 Member Since 2010
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    "Simple, effective and lifechanging."

    You may well think this is a no brainer and I can tell you it is. A simple concept, really well explained and demonstrated in a passionate and genuine way. I loved this book and will listen to it often, it has already changed the way I think and act at home and in business. Start with why will show you the way, give you a compass to navigate to and steer you in the right direction. Thank you Simon.

    4 of 5 people found this review helpful
  •  
    Jim Brown 08-06-11
    Jim Brown 08-06-11 Member Since 2009

    Healthy Board Coach

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    "Profound Concepts, Exceptional Reading!"

    Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.

    Jim Brown, author of The Imperfect Board Member

    4 of 5 people found this review helpful
  •  
    Gil Michelini Indianapolis 12-11-13
    Gil Michelini Indianapolis 12-11-13

    Gil

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    "Off to a good start"
    Would you recommend this book to a friend? Why or why not?

    Great concept!


    What didn’t you like about Simon Sinek’s performance?

    It is not Simon's performance -- he is a good narrator -- but the quality of the recording. It seems that is was recorded at several different studios and then pieced together.


    1 of 1 people found this review helpful
  •  
    Shauna Pasadena, CA, United States 11-17-13
    Shauna Pasadena, CA, United States 11-17-13 Member Since 2004
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    "Start with Why"

    Because they have to or we wouldn't read them, business leadership books oversimplify very complex organizational dynamics. They also repeat themselves and rehash plowed ground. Start with Why is no exception. It relays success stories about Steve Jobs, Bill Gates, Sam Walton, Dr. Martin Luther King, Jr., and others--stories we have already heard. On the other hand, Mr. Sinek is the exception to the author-narrator stereotype; he is a very good narrator.

    Mr. Sinek does hammer home an important concept that I hadn't given enough thought to, and that's as the title says, Start with Why. This book will change the way I make presentations and work with my colleagues. So, to me, the key message was very valuable.

    Finally, and most importantly, the price was right. This was a daily deal. Thank you, Audible

    1 of 1 people found this review helpful
  •  
    Jose United States 08-15-13
    Jose United States 08-15-13
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    "Grate book, very inspiring"
    If you could sum up Start with Why in three words, what would they be?

    It makes a lot of sense the ideas the author is trying to communicate and makes it with very clear examples and cases. I just love the book.

    I fully agree with the idea, but never have thought (not just business but life) in this order.


    What did you like best about this story?

    The hole concept and practical examples.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    nop, my first one


    Was this a book you wanted to listen to all in one sitting?

    Sure


    Any additional comments?

    don't hesitate on buying it

    1 of 1 people found this review helpful
  •  
    Leon Velazquez, PMP McAllen 08-03-13
    Leon Velazquez, PMP McAllen 08-03-13 Member Since 2013
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    "Insightful"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this audiobook to entrepreneurs and employees who are struggle on boring jobs. This book can help them realize a that business should be about helping people.


    What was one of the most memorable moments of Start with Why?

    The case studies are very insightful.


    Would you listen to another book narrated by Simon Sinek?

    Yes.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It makes you laugh sometimes, but it keeps you thinking all the time.


    1 of 1 people found this review helpful
  •  
    Jason SEATTLE, WA, United States 07-12-13
    Jason SEATTLE, WA, United States 07-12-13 Member Since 2013
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    "Amazing!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes! This book was great and changes the way I project and market my company.


    Which scene was your favorite?

    The example of Apple and how they start with why, then how and then what.


    Was there a moment in the book that particularly moved you?

    When talking at Martin Luther King, it was not I have a plan speech, it was the I Have a Dream speech.


    1 of 1 people found this review helpful
  •  
    Matthew LONGMONT, CO, United States 07-09-13
    Matthew LONGMONT, CO, United States 07-09-13 Member Since 2013
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    "Makes Purpose Tangible!"
    If you could sum up Start with Why in three words, what would they be?

    Purpose, Values, Ideals have always been fuzzy concepts for me. I've always had trouble implementing them in my daily life. This book changed that. I now have a clear idea on what my "Why" is and how I can implement it in every facet of what I do.


    What did you like best about this story?

    The Golden Circle.


    What about Simon Sinek’s performance did you like?

    He's extremely passionate about his work. That comes through in his reading. It's so much better than just reading the text.


    If you were to make a film of this book, what would the tag line be?

    Start with Why!


    1 of 1 people found this review helpful
  • Showing: 21-30 of 154 results PREVIOUS123416NEXT
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  • nomaan
    norbury, United Kingdom
    8/2/13
    Overall
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    "An Excellent Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Simon Sinek delivers his book with great Zeal and passion


    Who was your favorite character and why?

    I liked the way Simon Sinek chose to deliver the message himself, rather than employ a wooden actor


    Which scene did you most enjoy?

    I liked all of the book, very relevant and thought provoking


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    I enjoyed the book and will use the advice in my professional life, especially when coaching members of my team at work.


    Any additional comments?

    Great Book, well delivered excellent content and research...where is the sequel?

    0 of 0 people found this review helpful
  • Sadiq
    Northwood, United Kingdom
    7/15/13
    Overall
    Performance
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    "Best book I have listened to!!!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Absolutely! In the past week, I have listened to the book at least three times...and because I can bookmark some of the parts I really like, I can keep going back to those sections when ever required.


    What other book might you compare Start with Why to, and why?

    I am still strugelling to come up with any, other than classics like How to Win Friends and Influence People, Think & Grow Rich...etc

    But Simon in relevant right NOW and which is what makes it even more exciting to read.


    Which scene did you most enjoy?

    Where he talks about what makes your Company tip over the 18% barrier....


    Was there a moment in the book that particularly moved you?

    When Simon speaks about how he was really down and depressed....but bounced back


    Any additional comments?

    I think this book should be given to every CxO as it will certainly make a huge difference in the way things are carried out.

    0 of 0 people found this review helpful
  • Paul
    KENT, United Kingdom
    7/10/13
    Overall
    Performance
    Story
    "A powerfully written book with a great message"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    Way up high. Probable among the top 3


    What other book might you compare Start with Why to, and why?

    The Leader Who Had No Title.
    Because of the educational message that relates to real life.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    A full understanding of every situation


    Was this a book you wanted to listen to all in one sitting?

    Most definitely


    Any additional comments?

    The book is a must read. I actually listened to it twice in a row.

    0 of 0 people found this review helpful
  • Mark
    United Kingdom
    12/7/11
    Overall
    "An excellent principle although slightly laboured"

    Straight away you can tell this is not being read so much as owned. I just wish Simon had opened with how his life changed and led onto his excellent 'golden circle' principle rather than leaving this until the end. The good examples are repeatedly referred to and whilst this helps ram home the message, my interest started waning halfway through. Nonetheless this is an interesting marketing angle and like all good simple ideas is one that is only obvious when you have been told. Its interesting that because of his good delivery, I think this is a book that probably works much better as an audible.

    0 of 1 people found this review helpful
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