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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    vtl 02-11-13
    vtl 02-11-13
    HELPFUL VOTES
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    "what you've been looking for"

    If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.

    2 of 2 people found this review helpful
  •  
    Sean KNOXVILLE, TN, United States 12-10-12
    Sean KNOXVILLE, TN, United States 12-10-12 Member Since 2012

    Award-winning direct response copywriter and lover of all things non-fiction.

    HELPFUL VOTES
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    "Great principle but..."
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.

    No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.


    What was most disappointing about Simon Sinek’s story?

    Too much of the same stuff repeated over and over.


    What aspect of Simon Sinek’s performance would you have changed?

    Read faster. I had to play it at twice speed to get through it.


    What did you take away from Start with Why that you can apply to your work?

    To build your sales and marketing message around why you do what you do instead of just what you do.


    2 of 2 people found this review helpful
  •  
    D. Bajer Edmonton, Alberta, Canada 11-09-12
    D. Bajer Edmonton, Alberta, Canada 11-09-12 Member Since 2012

    Teacher, permaculture designer, master gardener, and systemes thinker.

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    "Worth The Listen"
    What did you love best about Start with Why?

    The ideas in the book are great and have been very useful in my own personal and professional life; grant writing, etc. The book is definitely worth a listen, though, if you've seen and agree with the author's TEDtalk than you basically already know 85% of what's in this book; any extra information that Sinek provides is mostly more evidence to back up his argument "people don't buy what you do but why you do it".


    2 of 2 people found this review helpful
  •  
    Matthew 09-24-12
    Matthew 09-24-12
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    "Very Good Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I could listen to it in the car, plane, office....


    What was one of the most memorable moments of Start with Why?

    The whole concept of WHY


    Any additional comments?

    Its a good Listen / Read

    2 of 2 people found this review helpful
  •  
    Brandon FRANKLIN, IN, United States 04-03-12
    Brandon FRANKLIN, IN, United States 04-03-12 Member Since 2016

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

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    "One of the most inspiring and clarifying biz books"
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
  •  
    Jovan Vidic Serbia 03-15-12
    Jovan Vidic Serbia 03-15-12 Member Since 2014
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    "Five star, lifechanging book"

    I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.

    This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.

    Thank you Simon.
    You 're truly leader!

    2 of 2 people found this review helpful
  •  
    Damien BOSTON, MA, United States 03-05-12
    Damien BOSTON, MA, United States 03-05-12 Member Since 2011
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    "If you always ask why, get this book."
    What made the experience of listening to Start with Why the most enjoyable?

    Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    TED Talks.


    Was there a moment in the book that particularly moved you?

    The entire book.


    2 of 2 people found this review helpful
  •  
    Patrick Rogers, AR, United States 03-01-12
    Patrick Rogers, AR, United States 03-01-12 Member Since 2014
    HELPFUL VOTES
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    "Hands Down, the best Business Read I've Found"
    What did you love best about Start with Why?

    Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.


    2 of 2 people found this review helpful
  •  
    Tim Leggett 08-16-11
    Tim Leggett 08-16-11 Listener Since 2010
    HELPFUL VOTES
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    "Simple, effective and lifechanging."

    You may well think this is a no brainer and I can tell you it is. A simple concept, really well explained and demonstrated in a passionate and genuine way. I loved this book and will listen to it often, it has already changed the way I think and act at home and in business. Start with why will show you the way, give you a compass to navigate to and steer you in the right direction. Thank you Simon.

    5 of 6 people found this review helpful
  •  
    Jim Brown 08-06-11
    Jim Brown 08-06-11 Member Since 2009

    Healthy Board Coach

    HELPFUL VOTES
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    "Profound Concepts, Exceptional Reading!"

    Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.

    Jim Brown, author of The Imperfect Board Member

    5 of 6 people found this review helpful
Sort by:
  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • MR MALCOLM D SINCLAIR
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Mr. R. D. Cox
    London
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mr
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 14 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian Shaw
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful

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