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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    vtl 02-11-13
    vtl 02-11-13
    HELPFUL VOTES
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    "what you've been looking for"

    If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.

    2 of 2 people found this review helpful
  •  
    Sean KNOXVILLE, TN, United States 12-10-12
    Sean KNOXVILLE, TN, United States 12-10-12 Member Since 2012

    Award-winning direct response copywriter and lover of all things non-fiction.

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    "Great principle but..."
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.

    No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.


    What was most disappointing about Simon Sinek’s story?

    Too much of the same stuff repeated over and over.


    What aspect of Simon Sinek’s performance would you have changed?

    Read faster. I had to play it at twice speed to get through it.


    What did you take away from Start with Why that you can apply to your work?

    To build your sales and marketing message around why you do what you do instead of just what you do.


    2 of 2 people found this review helpful
  •  
    Dustin Bajer Edmonton, Alberta, Canada 11-09-12
    Dustin Bajer Edmonton, Alberta, Canada 11-09-12 Member Since 2012

    Teacher, permaculture designer, master gardener, and systemes thinker.

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    "Worth The Listen"
    What did you love best about Start with Why?

    The ideas in the book are great and have been very useful in my own personal and professional life; grant writing, etc. The book is definitely worth a listen, though, if you've seen and agree with the author's TEDtalk than you basically already know 85% of what's in this book; any extra information that Sinek provides is mostly more evidence to back up his argument "people don't buy what you do but why you do it".


    2 of 2 people found this review helpful
  •  
    Matthew 09-24-12
    Matthew 09-24-12
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    "Very Good Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I could listen to it in the car, plane, office....


    What was one of the most memorable moments of Start with Why?

    The whole concept of WHY


    Any additional comments?

    Its a good Listen / Read

    2 of 2 people found this review helpful
  •  
    Brandon FRANKLIN, IN, United States 04-03-12
    Brandon FRANKLIN, IN, United States 04-03-12 Member Since 2016

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

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    "One of the most inspiring and clarifying biz books"
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
  •  
    Jovan Vidic Serbia 03-15-12
    Jovan Vidic Serbia 03-15-12 Member Since 2014
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    "Five star, lifechanging book"

    I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.

    This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.

    Thank you Simon.
    You 're truly leader!

    2 of 2 people found this review helpful
  •  
    Damien BOSTON, MA, United States 03-05-12
    Damien BOSTON, MA, United States 03-05-12 Member Since 2011
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    "If you always ask why, get this book."
    What made the experience of listening to Start with Why the most enjoyable?

    Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    TED Talks.


    Was there a moment in the book that particularly moved you?

    The entire book.


    2 of 2 people found this review helpful
  •  
    Patrick Rogers, AR, United States 03-01-12
    Patrick Rogers, AR, United States 03-01-12 Member Since 2014
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    "Hands Down, the best Business Read I've Found"
    What did you love best about Start with Why?

    Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.


    2 of 2 people found this review helpful
  •  
    Lincoln Stepney, Australia 09-13-12
    Lincoln Stepney, Australia 09-13-12
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    "Snore"
    What reaction did this book spark in you? Anger, sadness, disappointment?

    It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.


    20 of 27 people found this review helpful
  •  
    Tim Leggett 08-16-11
    Tim Leggett 08-16-11 Listener Since 2010
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    "Simple, effective and lifechanging."

    You may well think this is a no brainer and I can tell you it is. A simple concept, really well explained and demonstrated in a passionate and genuine way. I loved this book and will listen to it often, it has already changed the way I think and act at home and in business. Start with why will show you the way, give you a compass to navigate to and steer you in the right direction. Thank you Simon.

    6 of 8 people found this review helpful
Sort by:
  • Mrs. Elizabeth H. Sheldon
    3/29/15
    Overall
    Performance
    Story
    "Good inspiring book"

    Enjoyed this book has made me refocus my business and think about why every time. Slightly annoying narrator unfortunately but did not detract from the great messages

    0 of 0 people found this review helpful
  • steven
    3/18/15
    Overall
    "Inspiring"

    I am more successful as a result of applying what I've leaned from this book.

    It passes the celery test

    0 of 0 people found this review helpful
  • Mr. P. M. Askew
    3/3/15
    Overall
    Performance
    "Excellent."

    Very insightful, powerful reflections, comparisons and examples. Definitely a 'manual' for modern business methodology and also a brilliant steer towards personal motivations and purposeful expression.

    0 of 0 people found this review helpful
  • shirley duffus
    2/25/15
    Overall
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    "Amazing"

    Amazing really impressed with ths book will recommend it, annoyed with having to write this review forcing me to write lots

    0 of 0 people found this review helpful
  • Nicholas
    United Kingdom
    2/23/15
    Overall
    Performance
    Story
    "Helpful insights for life and leadership"

    Simon gives an insightful perspective into what's behind the success of some leading pioneers that differs from the usual.

    The ideas he shares on the importance of knowing why, as individuals or organisations, we do something, are excellent principles to be mindful of when identifying life purpose and leading others.

    Recommended listening.

    0 of 0 people found this review helpful
  • J. D. Blake
    england
    2/21/15
    Overall
    Performance
    Story
    "A great common sense reminder of why WHY"

    A little repetitive but you walk away with a very clear understanding of why WHY is important. Well worth listening to. I like the fact it's only 6 hours and not too long where you switch off.

    0 of 0 people found this review helpful
  • brian
    2/16/15
    Overall
    Performance
    Story
    "Thought provoking"

    An important consideration/message/lesson I will take and try to apply to decision and life - always start everything with why?

    0 of 0 people found this review helpful
  • vincenzo cupello
    2/16/15
    Overall
    Performance
    Story
    "essential reading"

    Essential reading for anybody serious about self development and leadership.

    I read three times already. I keep finding new tips.

    0 of 0 people found this review helpful
  • Amazon Customer
    2/12/15
    Overall
    Performance
    Story
    "Own a Business? Pls read this book"

    This should be compulsory reading fro none who owns a business. It Changed my business model, the process really refocused me and gave me more energy and desire.

    0 of 0 people found this review helpful
  • Rodders
    1/19/15
    Overall
    Performance
    Story
    "A good question for all of us is why do we do what"

    One of the 3 books that truly inspired and helped me. I wish I had read it throughly at school

    0 of 0 people found this review helpful

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