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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Glenn Richmond Hill, ON, Canada 04-24-11
    Glenn Richmond Hill, ON, Canada 04-24-11 Member Since 2008
    HELPFUL VOTES
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    "Great book that delivers on its title."

    Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.

    10 of 12 people found this review helpful
  •  
    Lincoln Stepney, Australia 09-13-12
    Lincoln Stepney, Australia 09-13-12
    HELPFUL VOTES
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    "Snore"
    What reaction did this book spark in you? Anger, sadness, disappointment?

    It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.


    16 of 20 people found this review helpful
  •  
    KSJ_007 09-18-13
    KSJ_007 09-18-13
    HELPFUL VOTES
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    "WHY am I giving this review?"
    Would you listen to Start with Why again? Why?

    ...It's insightful and has inspired me to look at things in a different way - that is, to always begin with asking "why". So, I will be listening to this book multiple times to make sure I understand the message.


    What does Simon Sinek bring to the story that you wouldn’t experience if you just read the book?

    Simon brought enthusiasm and passion, but a professional reader may have done a better job of narrating.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It is an "ear" opener. I've heard of the concept of having a purpose before, but this book really digs deep into the subject. It manages to maintain my attention most of the time.


    Any additional comments?

    Great book, powerful lessons that can be applied to any areas of life, maybe could improve with a professional reader. But well worth the credit spent on this one.

    2 of 2 people found this review helpful
  •  
    Mark Dunwoody, GA, United States 08-03-13
    Mark Dunwoody, GA, United States 08-03-13 Member Since 2005

    Discovering Audible opened a whole new world!

    HELPFUL VOTES
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    "Watch Simon Sinek on TED and then listen to this"
    What did you love best about Start with Why?

    In life and in business we often forget about WHY we do what we do. After you listen to this book you may decide to change what you do so you can be happy with the WHY you wake up every day to do what you do.


    What other book might you compare Start with Why to and why?

    I think the book "Enchantment" by Guy Kawasaki is a complimentary book. He is also another great story teller.


    Which character – as performed by Simon Sinek – was your favorite?

    Of course "Simon" who actually reads his book. He is a great story teller.


    If you were to make a film of this book, what would the tag line be?

    This could only become a documentary on change management and I would use the tag line - Time to Re-Think "WHY"!


    Any additional comments?

    This book helped me as a manager to re-evaluate day to day decisions based on "why" I enjoy what I do and "why" I think the company I work for is in business. If there is a disagreement between your "why" and the company's "why" it is time for you to quit and choose a new career path.

    2 of 2 people found this review helpful
  •  
    Oliver Copenhagen 03-27-13
    Oliver Copenhagen 03-27-13
    HELPFUL VOTES
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    "Boring beyond belief."
    What would have made Start with Why better?

    While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.

    As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!


    What could Simon Sinek have done to make this a more enjoyable book for you?

    He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.


    How did the narrator detract from the book?

    Poorly. Very.


    You didn’t love this book... but did it have any redeeming qualities?

    Nope.


    Any additional comments?

    Boring, overhyped and highly overrated.

    2 of 2 people found this review helpful
  •  
    Vicky 02-11-13
    Vicky 02-11-13
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    "what you've been looking for"

    If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.

    2 of 2 people found this review helpful
  •  
    Sean KNOXVILLE, TN, United States 12-10-12
    Sean KNOXVILLE, TN, United States 12-10-12 Member Since 2012

    Award-winning direct response copywriter and lover of all things non-fiction.

    HELPFUL VOTES
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    "Great principle but..."
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.

    No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.


    What was most disappointing about Simon Sinek’s story?

    Too much of the same stuff repeated over and over.


    What aspect of Simon Sinek’s performance would you have changed?

    Read faster. I had to play it at twice speed to get through it.


    What did you take away from Start with Why that you can apply to your work?

    To build your sales and marketing message around why you do what you do instead of just what you do.


    2 of 2 people found this review helpful
  •  
    Matthew 09-24-12
    Matthew 09-24-12
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    "Very Good Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I could listen to it in the car, plane, office....


    What was one of the most memorable moments of Start with Why?

    The whole concept of WHY


    Any additional comments?

    Its a good Listen / Read

    2 of 2 people found this review helpful
  •  
    Brandon FRANKLIN, IN, United States 04-03-12
    Brandon FRANKLIN, IN, United States 04-03-12 Member Since 2011

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

    HELPFUL VOTES
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    "One of the most inspiring and clarifying biz books"
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
  •  
    Jovan d 03-15-12
    Jovan d 03-15-12 Member Since 2012

    I take pride in being creative, out-of-the-box thinker.

    HELPFUL VOTES
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    "Five star, lifechanging book"

    I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.

    This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.

    Thank you Simon.
    You 're truly leader!

    2 of 2 people found this review helpful
  • Showing: 11-20 of 156 results PREVIOUS12316NEXT
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  • Phillip
    northampton, United Kingdom
    2/18/14
    Overall
    Performance
    Story
    "Major Business Leaders Should Read This"
    What made the experience of listening to Start with Why the most enjoyable?

    The mission statement of the author is the clearest proof of concept, he has been true to his word and provided a inspirational philosophy on entrepreneurial "spirit"


    What other book might you compare Start with Why to, and why?

    Think & Grow Rich


    1 of 1 people found this review helpful
  • Dejan
    Brussels, Belgium
    2/16/14
    Overall
    Performance
    Story
    "Dreadfully repetitive with no substance"
    You didn’t love this book--but did it have any redeeming qualities?

    I have stopped listening the book after getting 60% through. It was really repetitive and too many statements with too little or no backing. Would not recommend. It's just another self help style book trying to sell you an idea but doing it quite poorly.


    1 of 1 people found this review helpful
  • Joe
    10/8/14
    Overall
    Performance
    Story
    "NOT what I was expecting!!!"
    What would have made Start with Why better?

    It would be so much better, if it was not a book about how great Apple was and why Steve Jobs was a great visionary.


    Would you ever listen to anything by Simon Sinek again?

    Most probably not, although he seems quite reputable, I will be rather sceptical about listening to any of his subjective books. The author left a very bad impression the first time around.


    Which character – as performed by Simon Sinek – was your favourite?

    not applicable.


    If you could play editor, what scene or scenes would you have cut from Start with Why?

    Any Apple praises. The author sounds like his love for Apple and Steve Jobs has no boundaries.


    Any additional comments?

    Waste of time and money!

    0 of 0 people found this review helpful
  • Amazon Customer
    UK
    9/16/14
    Overall
    Performance
    Story
    "Worth a listen but repetitive ~3.5 stars"

    I wanted to give this at least 4 stars, as the concepts within are sound and I'm sure will be invaluable to me in the long run. The problem is that throughout the book, the author refers to the same handful of case studios repetitively, to the point that I wondered if I had accidentally rewound to a previous chapter.

    I'm tempted to give it 3 stars, but it's unfair to class it as average as the concept of the gold circle, the case studies and the general flow of the book are all well thought out.

    0 of 0 people found this review helpful
  • Bernice
    United Kingdom
    8/24/14
    Overall
    Performance
    Story
    "OK..But...."

    This audiobook was OK, but I thought it was a little repetitive and it draws very heavily on the success of Apple as an example for almost everything.

    The message was a good one, but I thought this needed to be expanded, perhaps to give more tips to how to implement the Why Strategy.

    0 of 0 people found this review helpful
  • Amazon Customer
    Yorkshire, UK
    8/2/14
    Overall
    Performance
    Story
    "Compelling messages"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    While good, not one of the best - I bought this at the same time as the chimp paradox and this is a little flabby and repetitive. The author in later sections seems to realise he's coming across like a cult follower in earlier sections but the whole has definitely challenged my presentation style and messages


    What other book might you compare Start with Why to, and why?

    Cannot think of a comparison right now


    Which scene did you most enjoy?

    The earlier chapters provide the most challenge - with many of the later sections seeming to perhaps over-egg the pudding


    0 of 0 people found this review helpful
  • Ricardo
    7/10/14
    Overall
    Performance
    Story
    "Everone should read"

    Start with the why, explains with real examples that company should clear understand why they exists, and why they are doing that product or service. If that is clear defined everything turns out to be very easy. A must read for all businessman and entrepreneurs, that are looking for motivating people.

    0 of 0 people found this review helpful
  • Nicholas
    7/7/14
    Overall
    Performance
    Story
    "Excellent Motivational Piece"
    Would you listen to Start with Why again? Why?

    I have found myself re-listening to this book on a regular basis, dependent on what I am thinking about this audio book keeps giving me different perspectives


    What did you like best about this story?

    Every time I listen to the book it takes on a new perspective


    What about Simon Sinek’s performance did you like?

    The book is well narrated and keeps you interested through out


    If you made a film of this book, what would be the tag line be?

    Cant see it but..... Why?


    Any additional comments?

    You walk up to the first stonemason and ask, “Do you like your job?” He looks up at you and replies, “I’ve been building this wall for as long as I can remember. The work is monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But it’s a job. It pays the bills.” You thank him for his time and walk on.

    About thirty feet away you walk up to a second stonemason. You ask him the same question, “Do you like your job?” He looks up and replies, “I love my job. I’m building a cathedral. Sure, I’ve been working on this wall for as long as I can remember and yes, the work is sometimes monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But I’m building a cathedral.”

    0 of 0 people found this review helpful
  • Dan
    Stalbridge, United Kingdom
    12/1/13
    Overall
    Performance
    Story
    "Excellent Idea Creator for you business!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Not read Print version however the recordings are clear to detect each session of the readings and therefore does not flow as well as id like.


    What did you like best about this story?

    This book get's your internal thought process into overdrive, have a notebook handy and write ideas down as they come, plenty of inspiration and ideas for keeping things simple and to start thinking about your business with WHY.


    Did the narration match the pace of the story?

    Narration in general was good.


    Any additional comments?

    Lots and lots of Apple references, can get a little irritating, understandable why author has chosen Apple as a reference however this book could easily be called "Why Apple Starts with Why"

    0 of 0 people found this review helpful
  • Anna
    Balloch, United Kingdom
    9/4/13
    Overall
    Performance
    Story
    "BRILLIANTLY SIMPLE & SIMPLY BRILLIANT"
    Would you listen to Start with Why again? Why?

    Simon Sinek makes a simple and compelling argument for his 'golden circle' in a simple and memorable way. "People don't buy what you do, they buy why you do it" will stay with me forever. If you are swithering at all about whether to listen to this book (which he narrates himself) then watch his 18 min TED talk and you'll know why the book is sooooo worth reading. Enjoy!


    What other book might you compare Start with Why to, and why?

    unmarketing.com


    0 of 0 people found this review helpful
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