Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.
It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.
Because they have to or we wouldn't read them, business leadership books oversimplify very complex organizational dynamics. They also repeat themselves and rehash plowed ground. Start with Why is no exception. It relays success stories about Steve Jobs, Bill Gates, Sam Walton, Dr. Martin Luther King, Jr., and others--stories we have already heard. On the other hand, Mr. Sinek is the exception to the author-narrator stereotype; he is a very good narrator.
Mr. Sinek does hammer home an important concept that I hadn't given enough thought to, and that's as the title says, Start with Why. This book will change the way I make presentations and work with my colleagues. So, to me, the key message was very valuable.
Finally, and most importantly, the price was right. This was a daily deal. Thank you, Audible
...It's insightful and has inspired me to look at things in a different way - that is, to always begin with asking "why". So, I will be listening to this book multiple times to make sure I understand the message.
Simon brought enthusiasm and passion, but a professional reader may have done a better job of narrating.
It is an "ear" opener. I've heard of the concept of having a purpose before, but this book really digs deep into the subject. It manages to maintain my attention most of the time.
Great book, powerful lessons that can be applied to any areas of life, maybe could improve with a professional reader. But well worth the credit spent on this one.
I would recommend this audiobook to entrepreneurs and employees who are struggle on boring jobs. This book can help them realize a that business should be about helping people.
The case studies are very insightful.
It makes you laugh sometimes, but it keeps you thinking all the time.
Discovering Audible opened a whole new world!
In life and in business we often forget about WHY we do what we do. After you listen to this book you may decide to change what you do so you can be happy with the WHY you wake up every day to do what you do.
I think the book "Enchantment" by Guy Kawasaki is a complimentary book. He is also another great story teller.
Of course "Simon" who actually reads his book. He is a great story teller.
This could only become a documentary on change management and I would use the tag line - Time to Re-Think "WHY"!
This book helped me as a manager to re-evaluate day to day decisions based on "why" I enjoy what I do and "why" I think the company I work for is in business. If there is a disagreement between your "why" and the company's "why" it is time for you to quit and choose a new career path.
I teach WordPress web design online, focusing on the *design* part - and fun:) I love learning new concepts, hence all these audiobooks;)
While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.
As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!
He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.
Boring, overhyped and highly overrated.
If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.
Award-winning direct response copywriter and lover of all things non-fiction.
This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.
No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.
Too much of the same stuff repeated over and over.
Read faster. I had to play it at twice speed to get through it.
To build your sales and marketing message around why you do what you do instead of just what you do.
Teacher, permaculture designer, master gardener, and systemes thinker.
The ideas in the book are great and have been very useful in my own personal and professional life; grant writing, etc. The book is definitely worth a listen, though, if you've seen and agree with the author's TEDtalk than you basically already know 85% of what's in this book; any extra information that Sinek provides is mostly more evidence to back up his argument "people don't buy what you do but why you do it".
"Major Business Leaders Should Read This"
The mission statement of the author is the clearest proof of concept, he has been true to his word and provided a inspirational philosophy on entrepreneurial "spirit"
Think & Grow Rich
"Dreadfully repetitive with no substance"
I have stopped listening the book after getting 60% through. It was really repetitive and too many statements with too little or no backing. Would not recommend. It's just another self help style book trying to sell you an idea but doing it quite poorly.
"A good question for all of us is why do we do what"
One of the 3 books that truly inspired and helped me. I wish I had read it throughly at school
"Ignore this book at your peril"
Really well done love this book!
A must read for anyone and everyone
Please read and pass on to friends
"A perfect tool for everyone"
This book has taught me a completely new concept in life and is of essential value , very well explained , good starting point for all
"Excellent book a must read for every entrepreneur"
This really resonated with me and helped me to understand why my golden circle had split and how to reconnect with my why. Excellent book a must read for every entrepreneur
A good book. What I did not like about it, is that the author is quite biased towards certain companies, also it could have been summarised as "what's your vision?
Never read the print version - but Simon Sinek narrates so well that i found it a pleasure to listen to. He narrates with passion, clarity and wisdom!
Everything, but in particluar the ideas and theories
I didn't cry, i probably laughed at times, but i felt connected to it and it helped me understand many new things. Certainly relevant to my job too.
If you haven't listened to it then DO!
If you haven't read it then DO!
if you haven't seen Simon Sinek on Youtube then go watch it now! He talks about the golden circle theory which is incredible
"Superb - wow"
It gets back to the core of what we should all be about ... our why in life
to the point
Listen to it ... it is one of the best
"NOT what I was expecting!!!"
It would be so much better, if it was not a book about how great Apple was and why Steve Jobs was a great visionary.
Most probably not, although he seems quite reputable, I will be rather sceptical about listening to any of his subjective books. The author left a very bad impression the first time around.
Any Apple praises. The author sounds like his love for Apple and Steve Jobs has no boundaries.
Waste of time and money!
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