Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.
It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.
...It's insightful and has inspired me to look at things in a different way - that is, to always begin with asking "why". So, I will be listening to this book multiple times to make sure I understand the message.
Simon brought enthusiasm and passion, but a professional reader may have done a better job of narrating.
It is an "ear" opener. I've heard of the concept of having a purpose before, but this book really digs deep into the subject. It manages to maintain my attention most of the time.
Great book, powerful lessons that can be applied to any areas of life, maybe could improve with a professional reader. But well worth the credit spent on this one.
Discovering Audible opened a whole new world!
In life and in business we often forget about WHY we do what we do. After you listen to this book you may decide to change what you do so you can be happy with the WHY you wake up every day to do what you do.
I think the book "Enchantment" by Guy Kawasaki is a complimentary book. He is also another great story teller.
Of course "Simon" who actually reads his book. He is a great story teller.
This could only become a documentary on change management and I would use the tag line - Time to Re-Think "WHY"!
This book helped me as a manager to re-evaluate day to day decisions based on "why" I enjoy what I do and "why" I think the company I work for is in business. If there is a disagreement between your "why" and the company's "why" it is time for you to quit and choose a new career path.
While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.
As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!
He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.
Boring, overhyped and highly overrated.
If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.
Award-winning direct response copywriter and lover of all things non-fiction.
This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.
No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.
Too much of the same stuff repeated over and over.
Read faster. I had to play it at twice speed to get through it.
To build your sales and marketing message around why you do what you do instead of just what you do.
I could listen to it in the car, plane, office....
The whole concept of WHY
Its a good Listen / Read
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.
I take pride in being creative, out-of-the-box thinker.
I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.
This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.
Thank you Simon.
You 're truly leader!
"Major Business Leaders Should Read This"
The mission statement of the author is the clearest proof of concept, he has been true to his word and provided a inspirational philosophy on entrepreneurial "spirit"
Think & Grow Rich
"Dreadfully repetitive with no substance"
I have stopped listening the book after getting 60% through. It was really repetitive and too many statements with too little or no backing. Would not recommend. It's just another self help style book trying to sell you an idea but doing it quite poorly.
"NOT what I was expecting!!!"
It would be so much better, if it was not a book about how great Apple was and why Steve Jobs was a great visionary.
Most probably not, although he seems quite reputable, I will be rather sceptical about listening to any of his subjective books. The author left a very bad impression the first time around.
Any Apple praises. The author sounds like his love for Apple and Steve Jobs has no boundaries.
Waste of time and money!
"Worth a listen but repetitive ~3.5 stars"
I wanted to give this at least 4 stars, as the concepts within are sound and I'm sure will be invaluable to me in the long run. The problem is that throughout the book, the author refers to the same handful of case studios repetitively, to the point that I wondered if I had accidentally rewound to a previous chapter.
I'm tempted to give it 3 stars, but it's unfair to class it as average as the concept of the gold circle, the case studies and the general flow of the book are all well thought out.
This audiobook was OK, but I thought it was a little repetitive and it draws very heavily on the success of Apple as an example for almost everything.
The message was a good one, but I thought this needed to be expanded, perhaps to give more tips to how to implement the Why Strategy.
While good, not one of the best - I bought this at the same time as the chimp paradox and this is a little flabby and repetitive. The author in later sections seems to realise he's coming across like a cult follower in earlier sections but the whole has definitely challenged my presentation style and messages
Cannot think of a comparison right now
The earlier chapters provide the most challenge - with many of the later sections seeming to perhaps over-egg the pudding
"Everone should read"
Start with the why, explains with real examples that company should clear understand why they exists, and why they are doing that product or service. If that is clear defined everything turns out to be very easy. A must read for all businessman and entrepreneurs, that are looking for motivating people.
"Excellent Motivational Piece"
I have found myself re-listening to this book on a regular basis, dependent on what I am thinking about this audio book keeps giving me different perspectives
Every time I listen to the book it takes on a new perspective
The book is well narrated and keeps you interested through out
Cant see it but..... Why?
You walk up to the first stonemason and ask, “Do you like your job?” He looks up at you and replies, “I’ve been building this wall for as long as I can remember. The work is monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But it’s a job. It pays the bills.” You thank him for his time and walk on.
About thirty feet away you walk up to a second stonemason. You ask him the same question, “Do you like your job?” He looks up and replies, “I love my job. I’m building a cathedral. Sure, I’ve been working on this wall for as long as I can remember and yes, the work is sometimes monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But I’m building a cathedral.”
"Excellent Idea Creator for you business!"
Not read Print version however the recordings are clear to detect each session of the readings and therefore does not flow as well as id like.
This book get's your internal thought process into overdrive, have a notebook handy and write ideas down as they come, plenty of inspiration and ideas for keeping things simple and to start thinking about your business with WHY.
Narration in general was good.
Lots and lots of Apple references, can get a little irritating, understandable why author has chosen Apple as a reference however this book could easily be called "Why Apple Starts with Why"
"BRILLIANTLY SIMPLE & SIMPLY BRILLIANT"
Simon Sinek makes a simple and compelling argument for his 'golden circle' in a simple and memorable way. "People don't buy what you do, they buy why you do it" will stay with me forever. If you are swithering at all about whether to listen to this book (which he narrates himself) then watch his 18 min TED talk and you'll know why the book is sooooo worth reading. Enjoy!
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