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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Matthew San Diego, CA, United States 03-13-11
    Matthew San Diego, CA, United States 03-13-11 Member Since 2010
    HELPFUL VOTES
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    "Amazing"

    This is one of the most inspiring books I've ever read/listened to. It not only offers insights into how to run a successful business, it also provides guidance on how to live a fulfilling life.

    20 of 23 people found this review helpful
  •  
    Glenn Richmond Hill, ON, Canada 04-24-11
    Glenn Richmond Hill, ON, Canada 04-24-11 Member Since 2008
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    "Great book that delivers on its title."

    Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.

    10 of 12 people found this review helpful
  •  
    Oliver Copenhagen 03-27-13
    Oliver Copenhagen 03-27-13 Member Since 2007
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    "Boring beyond belief."
    What would have made Start with Why better?

    While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.

    As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!


    What could Simon Sinek have done to make this a more enjoyable book for you?

    He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.


    How did the narrator detract from the book?

    Poorly. Very.


    You didn’t love this book... but did it have any redeeming qualities?

    Nope.


    Any additional comments?

    Boring, overhyped and highly overrated.

    2 of 2 people found this review helpful
  •  
    Vicky TAHLEQUAH, OK, United States 02-11-13
    Vicky TAHLEQUAH, OK, United States 02-11-13 Member Since 2004
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    "what you've been looking for"

    If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.

    2 of 2 people found this review helpful
  •  
    Sean KNOXVILLE, TN, United States 12-10-12
    Sean KNOXVILLE, TN, United States 12-10-12 Member Since 2012

    Award-winning direct response copywriter and lover of all things non-fiction.

    HELPFUL VOTES
    5
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    "Great principle but..."
    Would you say that listening to this book was time well-spent? Why or why not?

    This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.

    No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.


    What was most disappointing about Simon Sinek’s story?

    Too much of the same stuff repeated over and over.


    What aspect of Simon Sinek’s performance would you have changed?

    Read faster. I had to play it at twice speed to get through it.


    What did you take away from Start with Why that you can apply to your work?

    To build your sales and marketing message around why you do what you do instead of just what you do.


    2 of 2 people found this review helpful
  •  
    Matthew Moline, IL, United States 09-24-12
    Matthew Moline, IL, United States 09-24-12 Member Since 2012
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    "Very Good Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I could listen to it in the car, plane, office....


    What was one of the most memorable moments of Start with Why?

    The whole concept of WHY


    Any additional comments?

    Its a good Listen / Read

    2 of 2 people found this review helpful
  •  
    Brandon FRANKLIN, IN, United States 04-03-12
    Brandon FRANKLIN, IN, United States 04-03-12 Member Since 2011

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

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    "One of the most inspiring and clarifying biz books"
    Any additional comments?

    I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

    2 of 2 people found this review helpful
  •  
    Jovan d 03-15-12
    Jovan d 03-15-12 Member Since 2012

    I take pride in being creative, out-of-the-box thinker.

    HELPFUL VOTES
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    "Five star, lifechanging book"

    I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.

    This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.

    Thank you Simon.
    You 're truly leader!

    2 of 2 people found this review helpful
  •  
    Damien BOSTON, MA, United States 03-05-12
    Damien BOSTON, MA, United States 03-05-12 Member Since 2011
    HELPFUL VOTES
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    "If you always ask why, get this book."
    What made the experience of listening to Start with Why the most enjoyable?

    Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    TED Talks.


    Was there a moment in the book that particularly moved you?

    The entire book.


    2 of 2 people found this review helpful
  •  
    Patrick Rogers, AR, United States 03-01-12
    Patrick Rogers, AR, United States 03-01-12 Member Since 2011
    HELPFUL VOTES
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    "Hands Down, the best Business Read I've Found"
    What did you love best about Start with Why?

    Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.


    2 of 2 people found this review helpful
  • Showing: 11-20 of 151 results PREVIOUS12316NEXT
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  • Phillip
    northampton, United Kingdom
    2/18/14
    Overall
    Performance
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    "Major Business Leaders Should Read This"
    What made the experience of listening to Start with Why the most enjoyable?

    The mission statement of the author is the clearest proof of concept, he has been true to his word and provided a inspirational philosophy on entrepreneurial "spirit"


    What other book might you compare Start with Why to, and why?

    Think & Grow Rich


    1 of 1 people found this review helpful
  • Dejan
    Brussels, Belgium
    2/16/14
    Overall
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    "Dreadfully repetitive with no substance"
    You didn’t love this book--but did it have any redeeming qualities?

    I have stopped listening the book after getting 60% through. It was really repetitive and too many statements with too little or no backing. Would not recommend. It's just another self help style book trying to sell you an idea but doing it quite poorly.


    1 of 1 people found this review helpful
  • Ricardo
    7/10/14
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    "Everone should read"

    Start with the why, explains with real examples that company should clear understand why they exists, and why they are doing that product or service. If that is clear defined everything turns out to be very easy. A must read for all businessman and entrepreneurs, that are looking for motivating people.

    0 of 0 people found this review helpful
  • Nicholas
    7/7/14
    Overall
    Performance
    Story
    "Excellent Motivational Piece"
    Would you listen to Start with Why again? Why?

    I have found myself re-listening to this book on a regular basis, dependent on what I am thinking about this audio book keeps giving me different perspectives


    What did you like best about this story?

    Every time I listen to the book it takes on a new perspective


    What about Simon Sinek’s performance did you like?

    The book is well narrated and keeps you interested through out


    If you made a film of this book, what would be the tag line be?

    Cant see it but..... Why?


    Any additional comments?

    You walk up to the first stonemason and ask, “Do you like your job?” He looks up at you and replies, “I’ve been building this wall for as long as I can remember. The work is monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But it’s a job. It pays the bills.” You thank him for his time and walk on.

    About thirty feet away you walk up to a second stonemason. You ask him the same question, “Do you like your job?” He looks up and replies, “I love my job. I’m building a cathedral. Sure, I’ve been working on this wall for as long as I can remember and yes, the work is sometimes monotonous. I work in the scorching hot sun all day. The stones are heavy and lifting them day after day can be backbreaking. I’m not even sure if this project will be completed in my lifetime. But I’m building a cathedral.”

    0 of 0 people found this review helpful
  • Dan
    Stalbridge, United Kingdom
    12/1/13
    Overall
    Performance
    Story
    "Excellent Idea Creator for you business!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Not read Print version however the recordings are clear to detect each session of the readings and therefore does not flow as well as id like.


    What did you like best about this story?

    This book get's your internal thought process into overdrive, have a notebook handy and write ideas down as they come, plenty of inspiration and ideas for keeping things simple and to start thinking about your business with WHY.


    Did the narration match the pace of the story?

    Narration in general was good.


    Any additional comments?

    Lots and lots of Apple references, can get a little irritating, understandable why author has chosen Apple as a reference however this book could easily be called "Why Apple Starts with Why"

    0 of 0 people found this review helpful
  • Anna
    Balloch, United Kingdom
    9/4/13
    Overall
    Performance
    Story
    "BRILLIANTLY SIMPLE & SIMPLY BRILLIANT"
    Would you listen to Start with Why again? Why?

    Simon Sinek makes a simple and compelling argument for his 'golden circle' in a simple and memorable way. "People don't buy what you do, they buy why you do it" will stay with me forever. If you are swithering at all about whether to listen to this book (which he narrates himself) then watch his 18 min TED talk and you'll know why the book is sooooo worth reading. Enjoy!


    What other book might you compare Start with Why to, and why?

    unmarketing.com


    0 of 0 people found this review helpful
  • nomaan
    norbury, United Kingdom
    8/2/13
    Overall
    Performance
    Story
    "An Excellent Book"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Simon Sinek delivers his book with great Zeal and passion


    Who was your favorite character and why?

    I liked the way Simon Sinek chose to deliver the message himself, rather than employ a wooden actor


    Which scene did you most enjoy?

    I liked all of the book, very relevant and thought provoking


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    I enjoyed the book and will use the advice in my professional life, especially when coaching members of my team at work.


    Any additional comments?

    Great Book, well delivered excellent content and research...where is the sequel?

    0 of 0 people found this review helpful
  • Sadiq
    Northwood, United Kingdom
    7/15/13
    Overall
    Performance
    Story
    "Best book I have listened to!!!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    Absolutely! In the past week, I have listened to the book at least three times...and because I can bookmark some of the parts I really like, I can keep going back to those sections when ever required.


    What other book might you compare Start with Why to, and why?

    I am still strugelling to come up with any, other than classics like How to Win Friends and Influence People, Think & Grow Rich...etc

    But Simon in relevant right NOW and which is what makes it even more exciting to read.


    Which scene did you most enjoy?

    Where he talks about what makes your Company tip over the 18% barrier....


    Was there a moment in the book that particularly moved you?

    When Simon speaks about how he was really down and depressed....but bounced back


    Any additional comments?

    I think this book should be given to every CxO as it will certainly make a huge difference in the way things are carried out.

    0 of 0 people found this review helpful
  • Paul
    KENT, United Kingdom
    7/10/13
    Overall
    Performance
    Story
    "A powerfully written book with a great message"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    Way up high. Probable among the top 3


    What other book might you compare Start with Why to, and why?

    The Leader Who Had No Title.
    Because of the educational message that relates to real life.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    A full understanding of every situation


    Was this a book you wanted to listen to all in one sitting?

    Most definitely


    Any additional comments?

    The book is a must read. I actually listened to it twice in a row.

    0 of 0 people found this review helpful
  • Mark
    United Kingdom
    12/7/11
    Overall
    "An excellent principle although slightly laboured"

    Straight away you can tell this is not being read so much as owned. I just wish Simon had opened with how his life changed and led onto his excellent 'golden circle' principle rather than leaving this until the end. The good examples are repeatedly referred to and whilst this helps ram home the message, my interest started waning halfway through. Nonetheless this is an interesting marketing angle and like all good simple ideas is one that is only obvious when you have been told. Its interesting that because of his good delivery, I think this is a book that probably works much better as an audible.

    0 of 1 people found this review helpful
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