Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
I would recommend this book to all entrepreneurs, business owners and executives, and anyone thinking they want to start a business in the future. You definitely want to read this first.
Starting with WHY as detailed in the reading will change how you approach your goals and allows you to stay mindful of the real reason you are working towards that goal.
I'm blessed to be working for Goodwill of Central and Coastal Virginia, a very why focused individual.
When I was listening to chapter twelve of this book my manager came in sharing one detail of his VBL (Values Bases Leadership) class. It was a video of Simon Sinek speaking about the Golden Circle.
Simon, your message is getting through loud and clear! Bi highly recommend this book and Simon's excellent narration .
Simon has inspired me to start with WHY in my own business of one, and I've seen the results- my clients are loyal, not just repeat. Great book. I'm sad he didn't mention The Container Store as a shining example of a company who knows their why.
This is a great concept and I think he does a good job of explaining his point but it could have been half the length. Starting with why is great action but more of a road map on how to start with why and then progress would have made this book better for me.
There could have been more examples as all he discusses is Apple and it seems like weird elementary examples of brand loyalty.
One could argue the target market of Harley Davidson drivers usually have tattoos so my question is...is it brand loyalty ? or just the demographic of folks who drive Harley's that would tattoo Harley Davidson themselves?. I see loyal customers of apple and don't see that many apple tattoos on their bodies. It's worth the read but nothing compelling or profound here.
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