We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Regular Price:$24.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

More from the same

What Members Say

Average Customer Rating

4.3 (2353 )
5 star
 (1268)
4 star
 (644)
3 star
 (276)
2 star
 (99)
1 star
 (66)
Overall
4.2 (1868 )
5 star
 (998)
4 star
 (516)
3 star
 (226)
2 star
 (74)
1 star
 (54)
Story
4.3 (1875 )
5 star
 (962)
4 star
 (577)
3 star
 (238)
2 star
 (57)
1 star
 (41)
Performance
Sort by:
  •  
    Brett Renton, WA, United States 09-21-11
    Brett Renton, WA, United States 09-21-11
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Overall worthwhile. 5 star content/3 star format"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend it to all my friends who are contemplating the direction their career could take, but are unsure about which direction to go.


    What was one of the most memorable moments of Start with Why?

    One of the big (only) takeaways for me was the simple thought of discovering my own "why", and using that as a reference point in career decisions. I've thought about this in terms of goals and passions before. But something about "discovering your own why" really resonated with me.


    Any additional comments?

    This book has some great concepts, but it feels like 20 minutes of good material crammed into 7 hours of audio book. I found the repeated example of Apple as a company that starts with why to be overkill. (Admittedly, my personal bias against Apple, and my disdain for the smug, pretentious Apple faithful probably clouds my judgement.)

    While I understand why Mr. Sinek dives into the connection between his theory and recent discoveries in neuroscience, it distracts from the content a bit for my taste.

    When I started listening last week, I wasn't necessarily looking for any insights into my career, nor was I hopeful this book would help in any real way. This was just another book to listen to while I walked my dog in the morning. It ended up being time well spent, and I found myself listening to some of the chapters a couple times to get the main points.

    Overall this has some good content, but could be reduced down to 30-40 minutes and achieve the same impact.

    0 of 0 people found this review helpful
  •  
    Engelbrecht Westgate, South Africa 09-15-11
    Engelbrecht Westgate, South Africa 09-15-11 Member Since 2006
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    22
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Valuable lesson"

    This book contains a valuable concept, and the writer manage to bring the message in a clear and concise way. I really enjoyed the book and I am already applying the princi[les in my company. It will take time to instill this philosophy in the workplace, but it is very important. I highly recommend this book.

    0 of 0 people found this review helpful
  •  
    Joseph Valencia, Spain 09-06-11
    Joseph Valencia, Spain 09-06-11

    Blessed to bless

    HELPFUL VOTES
    9
    ratings
    REVIEWS
    22
    2
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Ten Stars!!! Simply wonderfully Unbelievable!!!!"

    This will make the BEST out of anyone... It will challenge YOU not only to be a Leader or Company that inspires (NOT manipulate) others but to be that Parent, Child, Friend, Neighbour, Citizen that Inspires others without needing the help of the so many manipulative techniques in our day!

    My plan is to listen to this at least once a month to keep my focus!!!!

    0 of 0 people found this review helpful
  •  
    Roland Italy 12-19-11
    Roland Italy 12-19-11 Member Since 2010

    roland_kofler

    HELPFUL VOTES
    2
    ratings
    REVIEWS
    21
    3
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "Take a new point of view"
    Would you listen to Start with Why again? Why?

    I would not listen to Start with Why again because there is not that much factual content but Sinek offers his special opinion on marketing and entrepreneurship in general


    What aspect of Simon Sinek’s performance would you have changed?

    Sinek tries to enchant the listener by a rater annoying alteration of tone and voice


    Was there a moment in the book that particularly moved you?

    It gave me the courage to pursuit values in business activities, and I find the thought persuasive that we are need to meaning into our companies


    0 of 1 people found this review helpful
  •  
    Leonid Toronto, Ontario, Canada 08-31-11
    Leonid Toronto, Ontario, Canada 08-31-11
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Very dissapointed"

    I am very disappointed with this book.

    First, this book is mostly about marketing and business related topics. It talks about the obvious need to align business tactics (“what” ) to the overall strategy (“why”).

    The book claims that success of companies such as Apple, Harley Davidson, South West Airlines, Costco, Toyota comes from knowing WHY they do WHAT they do, whereas failures of companies such as Microsoft, Walmart, GM comes from focusing on WHAT they do rather than WHY they do it. (The very selection of successful/failed companies shows clear bias).

    The most absurd statement is that features, price, quality are actually a manipulation on the side of companies, whereas true loyalty is earned by sticking to underlying principals of WHY the business exists in the first place. So, basically, Apple’s claim that they “Think different” is the real thing, while PC’s superior features, price, quality are actually a manipulation.

    IMO this is completely absurd. The book itself admits that people buy Macs because they want to make a claim about themselves. If that’s the case, then Apple/Steve Jobs cleverly positioned the company and created an aura around it, so that people could “feel different”. This is the supreme manipulation – to sell inferior products (price/value) under ideological slogans.

    The only interesting part of the book, for me, was that people tend to rationalize their emotions rather than think logically. It just reinforces my suspicion that Apple’s gadgets are bought because they are “cool” and “prestigious” and make people “feel different”, rather than offering real rational benefits.

    Overall, I did not find any convincing and realistic explanations of companies’ successes or failures.

    I would not recommend this book to anybody, unless you have really too much time and money.

    7 of 23 people found this review helpful
  •  
    Vidoloff mary esther, FL, United States 03-27-11
    Vidoloff mary esther, FL, United States 03-27-11 Member Since 2010
    HELPFUL VOTES
    31
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Let's start with "why the heck did I buy this"..."

    I find Simon Sinek to be a fascinating individual. I know that he is also an extremely intelligence person and I feel that he has similiar values and has written a fasctinating book. The real issue I have with the book is that he touts the mantra "start with why", and with about 2 hours left (about 3/4 through) I feel kind of cheated. I feel this way, because I know I must start with why, but I don't have any real way to FIND my why. What is my why? What motivates me? Have I lost it? I know this is not a self help book, I know this is a modern day "Profiles of Courage" kind of book, but I feel like Simon could have taught me something of how to find my why. Mabye it's in the last 2 hours. Mabye, I'll go back to fiction for my morning commute.

    12 of 42 people found this review helpful
  • Showing: 151-156 of 156 results PREVIOUS11516NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.