Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
liked the premise, not sure he proved his point, redundant in several places. I liked how he explained the shift companies make as they move from focused on the why to focus on the how. I also like the idea of the Visionary leader focused on the why with support focused on the how
The writer who was the performer talked down to the listener with poorly defined half-baked rehash of ideas common in most business leader books. Cherry picking anectdotes as evidence that everyone is stupid but you because they didn't start with "WHY." I could not finish because it was nauseating me.
The performer was so enthused that he sparkled like someone trying to empress children with ghost stories.
I do NOT recommend.
Depressing at first because I realized as an entrepreneur I knew I had to go back and reevaluate my business. Then I turned it around to a happy change for a better future. Very inspirational book.
The author made a great argument for his case. It was enlightening.
He was the author and the narrator. He was truly bought into his ideas and you could hear it.
I can't sit and listen to any book in one sitting but I found myself wanting to listen more often.
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