Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
The way Simon presents his idea about the posture of your thinking and purpose is novel and profound. At times it can be a bit idealistic, but he qualifies that by talking about how things get done as well.
This is a book I'll be coming back to when I'm looking to be inspired.
This is a life changing concept, "Start with Why"! It's foundational to goal setting and working on daily tasks. If you want to be successful, then start with "why" and daily compete against yourself!
When you are feeling down, you can't find sucess after trying everything, or you're stuck and can't find a way forward; this is the story for you. Through magnificient concepts that are explainrd immaculately, Start with Why provides a guideline on how to act in all moments of life.
everyone needs to learn this principal no matter if you are in business or work for someone else, this applies in all aspects of Life..
I was honestly sad when I got to the end of the book because I didn't want it to be over. This book has a wealth of knowledge within it that going to help you discover your why and why that's so important.
Thoroughly enjoyed this book. While listening to this book I realized I drifted away from my why. This book was very inspiring, helpful and motivated me to get back to my why.
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