Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
This was an INCREDIBLE book. I totally GET why I love the people and companies I love... THEY LIVE THEIR "WHY"!!! This was an awesome book for me to read as I start my biz
Powerful, perspective shifting lessons here. Highly recommended. Simon provides excellent tools for introspection - the golden circle - and proves how having a solid clear mission statement is the key to driving success.
For many years I've struggled to explain to myself or anyone else what drives me. I've had different profressions and in each I carved my own little niche. I was a trainer and then I became a coach and personal trainer but more often than not I didn't quite fit in. When I heard Simon Sinek describe his why it hit me. It gave me permission not to "fit in" but to follow my feeling and build from there. Above all that this book came at a time that a partner and I were looking to start a mission to develop our vision. There are countless nuggets throughout this book and I would recommend it to anyone whether they were in business for themselves or working for someone. Thank you for starting with Why Mr. Sinek.
It's a new way to engage how you think about your industry. I'm fairly newly to the workforce and this book helped me understand why I do the things I do. I don't work in the software industry because I'm in love with software, I work in software because I enjoy helping people solve problems and I'm coincidentally good with computers. Simon Sinek is passionate about helping others discover their 'Why?'.
Since Simon Sinek is the author AND the narrator, so you get to hear his emphasis and voice inflection and really understand how he intended his message to be interpreted.
To this day, when I see people behave a certain way or ask a certain question, I kind of cock my head and wonder what their driver is and why they live their life and do their work the way that they do.
I say this book spoiled me because I haven't heard another narrator that is so passionate about his book.
This book just made sense! We all get stuck wanting to determine the how and the what. But it will all be pointless until you discover the why!!
It may at first may sound simple to follow ur why you do things but in reality the way it is explained and with the examples makes the concept more deep seated in the brain making it a must to have a vision and mission for yourself and your business.
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