Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Simon was able to put meaning and words behind what I already felt was the right way to run a business. He explains "Why" better than anyone I have ever listened to and as he says, explaining "Why" is so difficult because it's so hard to use words to do it.
The breakdown of getting to your "Why".
A must read along with "Leaders Eat Last".
There is nothing in this book that is original or that substantively adds to the current discourse of business leadership. It is more of a general survey of content easily found in more interesting books.
I discovered Simon through a Ted Talk video I found on YouTube. This book was great in delivering exactly what expectation I set based on the ted talk. excellent book!
Wow, Simon Sinek takes his TED talk and expands it in meaningful ways. This book has replaced Good to Great as my all time favorite.
Selling with a Noble Purpose - highly recommend this one too!!
Loved that he reads the book himself.
I felt that this was a very repetitive book without a lot of different concepts. I've read all of Jim Collins' books, and he has all of this covered, including many of the same examples. I absolutely LOVED "Leaders Eat Last." To me that was a great piece of work with original concepts and great story-telling.
Not at all. I just felt let down based on my prior Sinek book, which was such a hit for me.
Start with Why starts with a plausible, and credible premise - start why things are like they are, and you'll learn something important. And then the author thinks it best to prove it. With anecdotes! With anecdotes that are more bullshit than anything else.
So, people in the middle ages thought the world was flat (they didn't - this was an invention of 18th century protestants to ridicule the catholics for not accepting a heliocentric universe in the 17th century), Wozniak's Apple I was a singular thing (no, it was not, it was part of a whole "home computer" movement) and was aimed at businesses (nope, the home computer movement targeted hobbyist early adopters first). So, Sinek takes basic facts to illustrate his point, and fleshes them out with absolute nonsense. And if you've got any decent amount of world knowledge, your toenails will curl themselves up.
Now, the best way of presenting this advice would be to use personal stories, as people do who are consultants. Or to use fictional examples, which can work with a bit of phantasy. If you have to invoke famous people to make your point, please make sure to do a bit of researching and fact-checking and don't turn modern history into a wonderland of half-truths.
If you like this general kind of book, you might be better served with Seth Godin's book, which are inspiring-and-inspirational, and still a bit shallow in the point they make, but illustrate the point with well-researched examples. Or stick to Peter Drucker.
Lover of life and lover of books! I read/listen to a wide range (many) but my favorite non fiction are self-help and autobiographies.
The author made had some great examples to illustrate his points but he focuses on the same few companies throughout the book. e.g. Apple Fan Boy
With that stated, I am glad I listened to it and took a few good points away from the time I spent listening. However, this isn't a book I would listen to multiple times since he uses the same illustrations over and over in the book.
I think he could have researched and used other companies with long time founders and beliefs similar to those he referenced often. e.g. FedEx has had the same CEO and was founded on the People first philosophy like Southwest.
Do I recommend it? Yes. It isn't a book that you start and don't want to put down. It is a book that you can listen to during lulls in your day or your commute and get many benefits from it.
The foundation for organizational and product design.
Linkage of purchase decisions to psychology, the limbic system, and the belief of the customer about what the purchase says about them.
Reading the book is just as rewarding, I read the book first. Having it in audio format allows for multitasking and additional insights picked up the second listen.
Great material, enhanced from narration by the author.
Start w/ Why was basically a bunch of conjecture by the author. There was no real evidence to support any of his claims. Sure, his points are all logical and I actually agree with much of what he said, but he used surface level examples and vignette's to draw conclusions that are ultimately common sense. I was hoping for better examples, some data, and some rigor. This felt like an 8th grade paper. Waste of time.
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