Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
I was a recently separated military veteran on a journey of self-discovery and reflection while I build my business and purpose in my work. With the help of this book, I have finally uncovered the "Why" for ...why I left the military after 13 years of honorable service, listening to my irrational limbic brain, but in doing so, I am now following my path with purpose and beginning to understand how to put my choices into words. I highly recommend this book for anyone desiring to find their "Why".
I understood the theme of the book after the first chapter. The rest of the book simply repeated the central theme of "Have a reason why you do what you do." Ask further, why your company exists. It was frustrating though that he kept going back to Apple (and Starbucks). Seriously, he referenced Apple as the model company so many times that you'd think he sits on the board of directors.
Phenomenal book. Impactful in both personal and business life, very intuitive approach, and some wonderful anecdotes. One of the best business/life books I've read to date.
This is a great book. It gets you thinking about the best ways to make a lasting effect. It shows you how your passion can shine through no matter what you do, because you're passionate about why you do things, not just what you do.
This book changed my life because it brought my why into focus. I will use what I learned in every aspect of my life moving forward. A must read for everyone with a brain and a beating heart.
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