Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Exceeded expectations. Simon is inspiring and enthusiastic. I re-listened to several parts because I enjoyed the message so much. Most memorable was the ending chapter and recap. Love the simplicity.
A unique and important concept, concise, and top notch presentation. A Must read for any business owner, even if they already know what to do, and how to do it!
Awesome !! Life changing message.
Would recommend to anyone who wants to be successful in life both at financial and personal satisfaction level.
The author just give you glass to see the reality of things happening and used examples that deep thinking sample
I recommend it to every leader ; why ; because I want every one to get inspired its my my also .
Hadi R O
This book made me angry, but left me with a much better understanding of what I believe. I anguished over this book, arguing, sometimes aloud, with Sinek on what I feel is his oversimplified framework, and his confusion of brand, vision, values, cause, and charisma. In the end his book spurred me to identify exactly what was wrong with his viewpoints, and that, along with discussions with colleagues, were the valuable outcome.
Sinek's framework sounds fine on the surface, if you don't challenge his statements and assumptions. But it didn't hold up under scrutiny.
A perspective we all need to keep constantly in mind. Good narration as well.
Would highly recommend passing this on.
Ironically, the author goes off on a ton of tangents and doesn't really bother to carry the "why I should pay attention" through. Gave up after about an hour.
I heard Simon's TED talk, that did not do justice to his knowledge and explanation of the theory. The book is a must read for anyone starting a business.
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