Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
The Author/Narrator was excellent. I found it very easy to listen to him because you can sense his passion and belief in what he wrote.
The ideas in the book feel too difficult to grasp and implement in your/my personal or professional life at first because he uses Apple, Walmart and Starbucks as examples for his concepts. Yet, one I actually sat myself down and forced myself to follow the methodology and ideology set in the book, I found the experience very exciting.
Highly recommended book
This book is excellent. One of the most foundational elements to creating and running a successful company. Why, How, What, Who
This book says everything it needs to say by Chapter 4. The rest is just a rehash of the same lessons over and over, including telling the same story about Southwest Airlines twice.
This book has an excellent message for anyone from any walk of life, but you have to be willing to withstand Simons monotone voice. If you can get past that you will appreciate what he has to say.
Adelaide based entrepreneur always listening to learn more about life, business, success and golf!
A little longer than I think it needed to be to get the point. I got something out of it.
I bought this book on recommendation from someone I highly respect and admire. I'm so happy I did. It inspired me to think critically about my own purpose and take action. It's a great book to get you thinking and acting if you are feeling stuck in your business.
great message but i think it could have been condensed. i felt as if i was being told sort of the same story over and over again. but overall a decent book.
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