Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Didn't know how much more to expect after the TED Talk after that was so complete, but Simon really keeps your attention and captivates for the whole book.
In fact, I know for certain that I'm writing this review because I believe in his "why."
this book is moderately repetitive but still a solid read. I have a lot of respect for Simon sinek. more leaders need to understand the central concept of this book. I am buying "leaders eat last" next :)
I really enjoyed the perspective and depth of explanation in what why means and how it matters. The only thing I felt that it could have used to complete it, and maybe this could be an additional book for the author, was how to arrive at a why. I know my why and how to test its effectiveness, but what kinds of exercise may help someone else discover their Why. It's almost like finding the meaning of life for yourself or your purpose in life. How can make identifying your why easier? Again I get the purpose of the book, but think this would be helpful since there is not a lot of literature out there covering the topic per se. Great overall!
As someone who's constantly looking for a way to grow and often stymied by self inflicted obstacles, this was the perfect book. It was suggested to me by a mentor who doesn't suffer from my particular brand of limitations, but who enjoyed it for a completely different set of reasons.
I'm literally buying this book for people I know. I can't suggest it enough.
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