Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
this is a fantastic book to recalibrate your thinking about business. content is very practical and applicable. I enjoyed it immensely
Knowing your why!!!! Wow. SS delivers something that every individual should know. The "golden circle" will be around for years to come.
Definitely a book every leader, every pastor should read.
a powerful insight on the theory and power of why. along with supporting examples of companies who have failed stay true to why they are a company and those that have successfully followed it. best book I've read this year
Loved it! can't wait to listen again!
This book gave me so much insight on how important "why" we do something versus "how". I learned how "why" can drive us and keep us going when challenges come up.
Simon is a master at determining why people/businesses succeed/fail.
He uses Apple a lot as an exemplary way of doing business and illustrates how effectively Apple link their products to why they're in business. So if you're not an Apple fan, beware.
I loved the book and his illustrations. His TedTalk is terrific too. Bright, young visionary, entrepreneur. Happy for his success.
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