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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Nicholas 12-07-16
    Nicholas 12-07-16 Member Since 2016
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    "Start With Why?"

    Very interesting book, reminded me to keep my why and look deep of what it is too!

    0 of 0 people found this review helpful
  •  
    Matt_in_Van BC, Canada 12-07-16
    Matt_in_Van BC, Canada 12-07-16 Member Since 2015
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    "Gold through and through."

    Didn't know how much more to expect after the TED Talk after that was so complete, but Simon really keeps your attention and captivates for the whole book.

    In fact, I know for certain that I'm writing this review because I believe in his "why."

    0 of 0 people found this review helpful
  •  
    Brett Blackman 12-06-16 Member Since 2016
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    "Great concepts"

    This was a great book that shos how inspiration will motivate otgers to follow a vision. Everyone starting a company should read this.

    0 of 0 people found this review helpful
  •  
    Connor Dowlin 12-06-16 Member Since 2016
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    7
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    "inspiring"

    this book is moderately repetitive but still a solid read. I have a lot of respect for Simon sinek. more leaders need to understand the central concept of this book. I am buying "leaders eat last" next :)

    0 of 0 people found this review helpful
  •  
    Rick 12-03-16
    Rick 12-03-16
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    "Great Perspective"

    I really enjoyed the perspective and depth of explanation in what why means and how it matters. The only thing I felt that it could have used to complete it, and maybe this could be an additional book for the author, was how to arrive at a why. I know my why and how to test its effectiveness, but what kinds of exercise may help someone else discover their Why. It's almost like finding the meaning of life for yourself or your purpose in life. How can make identifying your why easier? Again I get the purpose of the book, but think this would be helpful since there is not a lot of literature out there covering the topic per se. Great overall!

    0 of 0 people found this review helpful
  •  
    Jeremy 12-02-16
    Jeremy 12-02-16 Member Since 2015
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    "A Must Read (Listen)"

    As someone who's constantly looking for a way to grow and often stymied by self inflicted obstacles, this was the perfect book. It was suggested to me by a mentor who doesn't suffer from my particular brand of limitations, but who enjoyed it for a completely different set of reasons.
    I'm literally buying this book for people I know. I can't suggest it enough.

    0 of 0 people found this review helpful
  •  
    Joshua Garcia 11-30-16 Member Since 2016
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    "Truly made me think about my WHY. Thank you"

    There's a mission statement and then there's "why". I now have my why thanks to Simon Sinek.

    0 of 0 people found this review helpful
  •  
    Jim 11-29-16
    Jim 11-29-16 Member Since 2015
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    "OUTSTANDING MESSAGE!!!!!"

    Great book; putting this information to you right away!

    Why? Listen to find out! :-)

    0 of 0 people found this review helpful
  •  
    SG 11-29-16
    SG 11-29-16 Member Since 2015
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    "Winning concepts, a must read"

    And fantastic book with great concept regarding why leading your organization with its "purpose" will win over customers and employees. 5 stars!

    0 of 0 people found this review helpful
  •  
    Kannan Rajah 11-27-16
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    "loved it"

    I read a lot of self development and motivational books. this is by far the best.

    0 of 0 people found this review helpful

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