Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Great Book but the story telling started to wear on me. By chapter 10, I could barely take the Apple stories! Guess he loves Apple. I completely skipped chapter 13! I got the concepts he was teaching and now must work on my why.
I liked the idea and it started off good. But after the first third of the book, it was the same stories. And enough about Steve Jobs. If Sinek loves him so much, why not marry him.
By the end of the book, i began to think a better hypothesis for why companies start to fail is not because they lose the WHY, but because any replacement leader is now there to satisfy the shareholders. The WHY is not relevant to them, they have to prove themselves to the board. All the examples seemed to suggest, WHY is for new entrepreneurs.
And the last chapter, intended to explain how finding the WHY helped, sounded more pompous.
a wonderful book that is definitely worth reading that will allow you to see the world differently and look at it with a view not before thought of!
As above. Good integration of underlying science and motivational and structural notions to accomplish change.
This is, by far, the best book on branding and marketing out there, but it's much more then that!
Starting with WHY is about alignment, balance, and discovering the single thread in life that connects all the dots.
The amazing thing is we all have unique WHYs, but deep down, we all are designed to serve in some way. You can see that play out in successful businesses and on the individual level.
The book does get a bit repetitive to the point where I started to get annoyed towards the last few chapters, but the examples and insights will be remembered more thoroughly because Sinek goes into great detail about WHY things work and WHY they don't work in business.
There are plenty of cautionary tales juxtaposed with exemplary practices that make the book very practical and meaningful.
Sinek didn't discover anything new. The power of starting with WHY has always been there and the greatest leaders, motivators, and influencers have intuitively been doing this stuff all along.
What the author does so well is he explains it from the joyful lens of discovery and his fascination and curiosity towards the subject matter is not only entertaining, but very enlightening.
I had lost vision of my purpose therefore had no direction or drive.Simon Sinek is brilliant, he inspired, taught, and motivated me back into the flow of life. I not only found my purpose but I understand why it is my purpose… Everything I do now Starts With Why!
"Why Read This Book?"
This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!
This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.
It was so good that I have actually purchased the physical book after listening to this audio version.
A Must listen/read!
"Lest we forget"
Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.
I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.
The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.
"An absolute essential for everyone"
This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)
This really is a book to inspire you, Infact the best business related book I have heard.
"A must read for any business owner"
A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!
"The whole book is in the title"
This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.
Add some meaningful content.
It was nicely read.
I would like a refund.
If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.
"Excellent - packs a huge punch"
This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.
The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use
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