Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
mom of 2 and marketing firm owner
This book came highly recommended by some colleagues. Although I agree with the underlying principles of the book, the book spent too long building up to the reason we should start with why, and less about practical applications to our businesses and lives. I would have liked to see more thought-provoking questions to help leaders and business owners apply this to their own businesses.
So the Audible version is awesome because Simon reads it himself. It's a nice carry over from his talk. I have the Kindle version of the book to but the audio is similar to listening to him in person (or like hanging out with him). His concepts are not only inspiring but have helped me shape the way I operate in the world.
Find Your Why
The best thing is it helps you get all the way down deep into your why. I didn't know mine when I started, and I had never really thought about it. It was a game changer for me.
No I have not
I recommend this to anyone who wants to truly lead, or anyone who just wants to really find themselves. I know it sounds very touchy -feely, but it really was a huge personal and leadership game changer for me. I know exactly who I am, why I'm here, and where I'm going. I have always been a confident, self-assured person, but this book still made an amazing difference for me.
This is one of the best books on aligning your people with your values, mission and purpose. It is a must read for anyone who is looking to build a great culture
Do you have any doubt about What you and/or company are doing day by day. This book is for your. First asking "Why" is a good book to answer this question.
Overall, this is a very good book. In audio form, it's occasionally obnoxious with its repetition. I'm guessing that in written form, there were pull quotes scattered throughout the text. The author just reads those, as if they were part of the text. A bit weird.
On the other hand, the material is great. On the face of it, "start with why" is practically self-evident. Yet, as Sinek illustrates, many companies (and individuals!) forget their "why" and focus too much on the whats and hows of business.
If you're not following this material closely, it might sound like just another business book making hay out of the obvious. Don't get stuck too much on his frequent use of Apple as an example -- it's just one that's easily accessible. However, I do think this would make a more compelling book if Sinek had chosen a better example for the corporate part, told their story, and then kept coming back to *that*. The MLK example was pretty good though.
Other reviewers didn't like Sinek's reading. Aside from reading pullquotes, I think he did quite well. The sound quality isn't superb, but it was perfectly acceptable.
This book has definitely influenced me personally and professionally. I am rethinking what the heck my business (and life!) is about.
I had the opportunity to see Mr. Sinek giving a live speech a few years ago and I was immediately thrilled with the concept of which he was speaking.
Since then I've bought his book, both in paper form but also as an Audible book and this is one of the books that I've keep synced to my iPhone because I keep coming back to it, listening to it again and again.
The concept of why is really very simple and once you start thinking about it - really very obvious, yet it took, at least for me, someone to write it on my nose before I saw it.
I can only highly recommend it and the fact that it is narrated by Mr. Sinek himself, makes it just even better. Thank you Audible for releasing this title!
Although it would be easy to argue against the premise, there is merit in some of the arguments presented by the author. Sometimes it is worth listening to a book because it provokes thought even if in the end you don't entirely agree. This is one of those books. Easy to listen to,, and if somewhat repetitive, not boring, and certainly thought-provoking.
I would recommend it to all my friends who are contemplating the direction their career could take, but are unsure about which direction to go.
One of the big (only) takeaways for me was the simple thought of discovering my own "why", and using that as a reference point in career decisions. I've thought about this in terms of goals and passions before. But something about "discovering your own why" really resonated with me.
This book has some great concepts, but it feels like 20 minutes of good material crammed into 7 hours of audio book. I found the repeated example of Apple as a company that starts with why to be overkill. (Admittedly, my personal bias against Apple, and my disdain for the smug, pretentious Apple faithful probably clouds my judgement.)
While I understand why Mr. Sinek dives into the connection between his theory and recent discoveries in neuroscience, it distracts from the content a bit for my taste.
When I started listening last week, I wasn't necessarily looking for any insights into my career, nor was I hopeful this book would help in any real way. This was just another book to listen to while I walked my dog in the morning. It ended up being time well spent, and I found myself listening to some of the chapters a couple times to get the main points.
Overall this has some good content, but could be reduced down to 30-40 minutes and achieve the same impact.
This book contains a valuable concept, and the writer manage to bring the message in a clear and concise way. I really enjoyed the book and I am already applying the princi[les in my company. It will take time to instill this philosophy in the workplace, but it is very important. I highly recommend this book.
"Why Read This Book?"
This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!
This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.
It was so good that I have actually purchased the physical book after listening to this audio version.
A Must listen/read!
"Lest we forget"
Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.
I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.
The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.
"An absolute essential for everyone"
This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)
This really is a book to inspire you, Infact the best business related book I have heard.
"A must read for any business owner"
A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!
"The whole book is in the title"
This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.
Add some meaningful content.
It was nicely read.
I would like a refund.
If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.
"Excellent - packs a huge punch"
This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.
The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use
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