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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.5 (6856 )
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Performance
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  •  
    Zachary United States 01-08-16
    Zachary United States 01-08-16 Member Since 2011
    HELPFUL VOTES
    11
    ratings
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    11
    11
    FOLLOWERS
    FOLLOWING
    0
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    Overall
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    "Clarifying"

    Exceptional! Simon is an excellent reader because he is so inspired and inspiring. If you need a mission for yourself or an organization, start with Start With Why.

    0 of 0 people found this review helpful
  •  
    Tim P. 01-06-16
    Tim P. 01-06-16
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Great book"

    I really liked this book! It really got me thinking about the why behind our company and products.

    0 of 0 people found this review helpful
  •  
    Dan 01-06-16
    Dan 01-06-16
    ratings
    REVIEWS
    10
    1
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    Story
    "Awesome"

    If you are in business for yourself or sales position, get this book and read it! Start with why and you will close more deals, prospect more efficiently, and find more time for yourself!!

    0 of 0 people found this review helpful
  •  
    Book Lover 01-05-16
    Book Lover 01-05-16
    ratings
    REVIEWS
    6
    2
    Overall
    Performance
    Story
    "This book changed now I think about everything…"

    I first saw the author on a TED talk, and I was hooked… This book makes perfect sense, and will help clarify every decision that you make. If you start with why, every decision that was formerly gut wrenching suddenly becomes an obvious decision.

    Thank you Simon Sinek for the clarity of your work. What an amazing legacy to leave behind!

    0 of 0 people found this review helpful
  •  
    FisherFarm 01-05-16
    FisherFarm 01-05-16 Member Since 2012
    ratings
    REVIEWS
    12
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    "My one big takeaway from my 2015 reading list!"
    If you could sum up Start with Why in three words, what would they be?

    Start With Why


    What other book might you compare Start with Why to and why?

    Good to Great - To be aware of what is going on for me, why I think and do what I think and do - that is something I was never taught. Both books helped me move from a place of hidden thoughts-beliefs into a place of awareness about my thinking/believing and how it affects my every move in life.


    0 of 0 people found this review helpful
  •  
    Sal 01-04-16
    Sal 01-04-16 Member Since 2014
    ratings
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    24
    9
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    Story
    "Great Book with real to do's that make a differenc"
    If you could sum up Start with Why in three words, what would they be?

    Revelation - Motivating - Practical


    Who was your favorite character and why?

    No particular character.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    I haven't listened to any others. This was my first.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No. Nothing extreme. It was just real meat and orderly in how to do things.


    Any additional comments?

    Great goal setting strategy's that take you out of the box.

    0 of 0 people found this review helpful
  •  
    Amazon Customer Mesa, az United States 12-28-15
    Amazon Customer Mesa, az United States 12-28-15 Member Since 2016

    ktdancoff

    ratings
    REVIEWS
    4
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    "Great Information but Repetitive"

    I really enjoyed the concepts offered in this book but really struggled to finish because of the repetition. There were several times I thought the audio had reverted to an earlier point because I was hearing the same words, verbatim, that I heard earlier. I understand emphasis on a topic to make the point but this seemed more like repeating to fill space.

    I learned a lot from this book but I feel like I could have learned just as much in half the time.

    0 of 0 people found this review helpful
  •  
    J. Nomega 12-28-15
    J. Nomega 12-28-15
    ratings
    REVIEWS
    39
    11
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    Story
    "Fills in the blanks"

    Tone viewed as objective you start with a negative but there is no negative. Great book for every type.

    0 of 0 people found this review helpful
  •  
    Adam 12-26-15
    Adam 12-26-15 Member Since 2016
    ratings
    REVIEWS
    3
    2
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    "amazing and inspires"

    this is a must read if you love to something in your life but struggle with consistency.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 12-24-15 Member Since 2013
    ratings
    REVIEWS
    2
    1
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    Performance
    Story
    "One of the best books I have ever read."

    If you want know why things work or don't work in your life read this book. Start with Why.

    0 of 0 people found this review helpful

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