Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
The stories are very interesting and explain very well the concept behind the book .
I would definitely recommend this book to everyone. I wish I had it earlier
thanks Simon for explaining golden circle.Now onwards i will start with WHY in my life for everything I do.
Valuable insights and great overall message. However, I noted quite a bit of redundancy (in many cases, almost word-for-word repetitiveness) that I thought could have been eliminated while still remaining effective in delivering the massage.
Simon did a great job of narrative the book. There were some worth while concepts and ideas in the book. However, the repetitive nature made me keep hoping for the end. Watch the Ted talk and save yourself the time.
Say something about yourself!
Simons Sineks simple yet complex idea of the golden circle it the solution to the current issues face in the United States and beyond. Just one example would be how starting with "why" would solve so many issues people have with police. This would be so helpful in setting a tone in recruitment and retention of good Offciers. I know this book is not about just that, but it applies to all of us. So rarely do we think of why we do what we do. This book maps that out. I can't recommend it enough.
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