Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
The core concept.
I loved the book, but, like I said, it could have been said in a few ted talks...his TED talk gave me the jist of the book, and there were a few other gems.
Overall Incredible, but I wish it was shorter. Got a bit redundant.
Was very informative and enlightening. Helped to understand what happens to business's over time and what can be done to correct the drift. Anyone who has to do with business would profit from reading this book. If you are starting a business, this is a must read to help keep you on track.
Very interesting and thought provoking concept, made me look at advertising from companies through a different lens.
I tried three times to finish listening the book to the very end and always gave up somewhere in the middle. Concepts are interesting but there were many "but"-s to me. The most important "but" for me - almost for any concept, idea, story present in the book, I had read before much better version / explanation / description. Did you like the story on Martin Luther King? I suggest you have a look at Power of Habit by Duhhigg. Do you like idea that the our need for "why" has neurological background? Grab for David Kahnemann or Dan Ariely for better understanding of our decision making processes. Do you believe that there should be a purpose / reason / "why" in whatever we do? Have a look how Drucker elaborates on this subject. ...Maybe I was just unlucky to read various books in wrong order.
just finishing John Kotter's Heart of Change and having Daniel Pink's Drive on the list
Narrator sounded too suggestive / manipulative to me
As the concepts and ideas are interesting and relevant, I suppose the book might be found appealing by many readers. If it's one of the few first books you're reading on leadership, it's a good fit.
Don't buy this if you are expecting the author to give you guidance on finding out how to start with why. The author uses the same examples over and over and over again. If this philosophy was applicable to people in addition to companies, there would have been some instruction how to apply it as such. The book could have bee condensed into an hour and should have been titled, "let me tell you why some companies have failed".
It's most necessary.
The head of Southwest Airlines - Keller. He's got it going on what it takes.
The expression of what this all means in a very positive way. It's not boring, but key and essential to work.
Why makes the difference.
I would rank this book in the top category (say...'must read' or 'must listen') - since it is not a 'nice to have' feature in you. It is more of a 'must have' ability to start things with the 'WHY' perspective.
The power of having an understanding by looking at the 'WHY' part of any activity.
The practical examples given and the way the good and the 'not so good' cases were compared.
The purpose of WHY
The content - the author has nothing new to tell the reader. It is just a mishmash of borrowed ideas with no cohesiveness.
He could stop writing altogether, unless he has something original to say.
Narration was fine. That is the only saving grace.
The whole book
I started with why I bought this book and am still groping for an answer.
The author made use of some very intriguing examples and stories, illustrating the points he was trying to make throughout the book. However, he really beats the dead horse sometimes. He could have probably could have fit the most important stuff into a book half as long without losing much.
I would recommend this book with a warning to prepare for repetition. Sinek's TED talk is about sufficient to get the point across, but the book still is a good tool to dive a little deeper into his theory of the "Golden Circle."
Sinek contributes his passion and energy through his narration. The book could come across as a little boring without his animation.
Inspire to action.
It is a simple topic but often overlooked. I have been implementing some of the suggestions provided by the book and have had great success. The author is correct connecting why your organization exist with what you do on a daily basis is a great for motivation of your employees. It is a great listen for anyone new to management.
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