We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

Regular Price:$24.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.5 (8751 )
5 star
 (5763)
4 star
 (1994)
3 star
 (664)
2 star
 (199)
1 star
 (131)
Overall
4.5 (7364 )
5 star
 (4722)
4 star
 (1726)
3 star
 (636)
2 star
 (168)
1 star
 (112)
Story
4.5 (7422 )
5 star
 (4767)
4 star
 (1864)
3 star
 (583)
2 star
 (129)
1 star
 (79)
Performance
Sort by:
  •  
    Feras Sheraiff 07-14-16 Member Since 2015
    ratings
    REVIEWS
    6
    1
    Overall
    Performance
    Story
    "Excellent Book with Excellent Narration"

    The Author/Narrator was excellent. I found it very easy to listen to him because you can sense his passion and belief in what he wrote.

    The ideas in the book feel too difficult to grasp and implement in your/my personal or professional life at first because he uses Apple, Walmart and Starbucks as examples for his concepts. Yet, one I actually sat myself down and forced myself to follow the methodology and ideology set in the book, I found the experience very exciting.

    Highly recommended book

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-13-16
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "No Original Ideas or Research, BS"

    Sinek wrote a shitty book. He sounds like a broken record and he doesn't introduce any new ideas throughout. Very, very poorly executed.

    0 of 0 people found this review helpful
  •  
    Clarence A. Haines San Diego, Ca. United States 07-12-16
    Clarence A. Haines San Diego, Ca. United States 07-12-16 Member Since 2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Essential for every entrepreneur and CEO"

    This book is excellent. One of the most foundational elements to creating and running a successful company. Why, How, What, Who

    0 of 0 people found this review helpful
  •  
    Robert Johnson 07-11-16 Member Since 2007
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Awesome!"

    One of the books ever written for leaders and for persons who want to live a life of purpose and impact!

    0 of 0 people found this review helpful
  •  
    Road Reader 07-08-16
    Road Reader 07-08-16
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    24
    8
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Lots of flowery filler"

    This book says everything it needs to say by Chapter 4. The rest is just a rehash of the same lessons over and over, including telling the same story about Southwest Airlines twice.

    0 of 0 people found this review helpful
  •  
    Travis 07-08-16
    Travis 07-08-16 Member Since 2016
    ratings
    REVIEWS
    5
    1
    Overall
    Performance
    Story
    "Great message, narrating not interesting"

    This book has an excellent message for anyone from any walk of life, but you have to be willing to withstand Simons monotone voice. If you can get past that you will appreciate what he has to say.

    0 of 0 people found this review helpful
  •  
    chadrshaw1 07-08-16
    chadrshaw1 07-08-16 Member Since 2016
    ratings
    REVIEWS
    11
    2
    Overall
    Performance
    Story
    "Too many Apple references"

    Good concepts, is more applicable than the examples given. Only refers to a company,s competitive market position.

    0 of 0 people found this review helpful
  •  
    Clint 07-08-16
    Clint 07-08-16 Member Since 2013

    Adelaide based entrepreneur always listening to learn more about life, business, success and golf!

    ratings
    REVIEWS
    8
    5
    Overall
    Performance
    Story
    "Good book. Good concept."

    A little longer than I think it needed to be to get the point. I got something out of it.

    0 of 0 people found this review helpful
  •  
    ZMAC 07-08-16
    ZMAC 07-08-16
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Inspires critical thinking"

    I bought this book on recommendation from someone I highly respect and admire. I'm so happy I did. It inspired me to think critically about my own purpose and take action. It's a great book to get you thinking and acting if you are feeling stuck in your business.

    0 of 0 people found this review helpful
  •  
    Leonardo 07-07-16
    Leonardo 07-07-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    38
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "good but not great"

    great message but i think it could have been condensed. i felt as if i was being told sort of the same story over and over again. but overall a decent book.

    0 of 0 people found this review helpful
Sort by:
  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • MR MALCOLM D SINCLAIR
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Mr. R. D. Cox
    London
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mr
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 14 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian Shaw
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.