Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
This book very clearly illustrates the power of understanding your beliefs and the role they play within your business. The examples are easy to follow yet have a powerful message. Inspiration is the most powerful tool we as leaders have in our toolbox. This book demystifies the attributes of many of the great leaders and innovators in history.
I watched the Ted.com video before I bought the book and was so pleased with the amount of information in the book! I'm also happy that Simon was the one reading it to us on Audible.
The idea to inspire is good but the non stop Apple love fest shows he didn't understand that company either. They have lost their WHY after Jobs died. They had no WHY when he was not at the company. They no longer lead but follow the feature list chasing that he described all the other examples of bad companies doing in the book. Basically this does not stand the test of time, you have a great CEO but who is next in line? Always the WHAT COO guy that sinks the company.
As a business owner this book really speaks to the questions already in my mind. Not only that, it offers reasonable ideas on what questions to ask, in what order and what potential answers to look for.
My only complaint is the overuse of Apple Inc. As an example. Though I get why, I think the author could have looked for additional examples.
Overall, highly recommended.
The insight gained listening to this book I will carry for a lifetime. I've never felt more sure of my next life move and unafraid that I'll make the right choices because I will forevermore "start with why."
This is and was one of the most important books I've ever read. Teaches to truly understand why you want what you want. Not just materialistic stuff, those are results. But to truly know why. Once I learned that, everything changed in my business.
The lessons Sinek shares are foundational to any business, or ANY venture's success. I've seen many examples of this firsthand, and he articulates them better than virtually anybody else.
The information contained is practical and feels valid. It helps you to understand why people make some of the decisions they do.
Outliers by Malcolm Gladwell, which also provided insights into how people behave and excel.
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