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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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What Members Say

Average Customer Rating

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  •  
    Matt Agnello 05-06-15 Member Since 2015
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    3
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    ""Why" doesn't carry through"

    Ironically, the author goes off on a ton of tangents and doesn't really bother to carry the "why I should pay attention" through. Gave up after about an hour.

    0 of 0 people found this review helpful
  •  
    Ziad E Saab 05-06-15
    Ziad E Saab 05-06-15 Member Since 2014
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    11
    2
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    "Amazing"

    If you want inspiration that lasts that can become part of you who are in your everyday life, you would benefit from this book!

    0 of 0 people found this review helpful
  •  
    Chandra Gollapudi Dayton, OH USA 05-05-15
    Chandra Gollapudi Dayton, OH USA 05-05-15 Member Since 2013
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    4
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    "Great framework explained elegantly"

    I heard Simon's TED talk, that did not do justice to his knowledge and explanation of the theory. The book is a must read for anyone starting a business.

    0 of 0 people found this review helpful
  •  
    Dave 05-05-15
    Dave 05-05-15 Member Since 2014
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    14
    6
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    "Best book I have listened to this year!"

    This book helped me better define my work and personal goals. I have a better more inspiring vision of why I go to work. I will buy several hard copies of this book to share with friends.

    0 of 0 people found this review helpful
  •  
    JC Brooklyn 05-04-15
    JC Brooklyn 05-04-15 Member Since 2015
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    4
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    "Inspiring"

    For those who really want to shine and give the world their best, this is a must read.

    Starting from why not only is simpler, it gives you the emotional energy and motivation to really show up for your clients. Coming from why, I am convince will help everyone be better and from that give better service and quality. It's a game changer.

    0 of 0 people found this review helpful
  •  
    M McGinnis Orlando, FL 05-04-15
    M McGinnis Orlando, FL 05-04-15
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    "Don't lose sight of your why"

    Great book. Everyone needs to focus or refocus on their Y and understand why we're doing what we're doing. Your team and employees really don't care what you do what inspires him is why you do it.

    0 of 0 people found this review helpful
  •  
    Julia Kuzmenko McKim Los Angeles, CA 05-04-15
    Julia Kuzmenko McKim Los Angeles, CA 05-04-15 Member Since 2014

    Julia

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    "Very inspiring!"

    I listened to this audiobook during my afternoon runs and I kept stopping to make notes for my own business. Thank you!

    0 of 0 people found this review helpful
  •  
    Amitabh Chaturvedi 05-03-15 Member Since 2014
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    "Very helpful"

    Simon has shared a very profound thoughts. He has taken very good examples and well know industry events to put forward his points. He shared his ideas in a simple but clear ways. Very inspiring!
    We know many examples which he discussed but we normally don't looked at them the way Simon's has or don't know the the details around them.
    I was able correlate his thoughts with me and I am sure I will be able to take benefits of them.

    0 of 0 people found this review helpful
  •  
    Danielle 05-03-15
    Danielle 05-03-15 Member Since 2015
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    "Wow.. Thank you."

    This was an INCREDIBLE book. I totally GET why I love the people and companies I love... THEY LIVE THEIR "WHY"!!! This was an awesome book for me to read as I start my biz

    0 of 0 people found this review helpful
  •  
    William 05-01-15
    William 05-01-15 Member Since 2014
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    "Finding your WHY"

    It's a good mix of factual historical events and it challenges you to look inside yourself and find your own Why.

    0 of 0 people found this review helpful
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  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • MR MALCOLM D SINCLAIR
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Mr. R. D. Cox
    London
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mr
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 14 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian Shaw
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful

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