Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Exceptional! Simon is an excellent reader because he is so inspired and inspiring. If you need a mission for yourself or an organization, start with Start With Why.
I first saw the author on a TED talk, and I was hooked… This book makes perfect sense, and will help clarify every decision that you make. If you start with why, every decision that was formerly gut wrenching suddenly becomes an obvious decision.
Thank you Simon Sinek for the clarity of your work. What an amazing legacy to leave behind!
Start With Why
Good to Great - To be aware of what is going on for me, why I think and do what I think and do - that is something I was never taught. Both books helped me move from a place of hidden thoughts-beliefs into a place of awareness about my thinking/believing and how it affects my every move in life.
Revelation - Motivating - Practical
No particular character.
I haven't listened to any others. This was my first.
No. Nothing extreme. It was just real meat and orderly in how to do things.
Great goal setting strategy's that take you out of the box.
I really enjoyed the concepts offered in this book but really struggled to finish because of the repetition. There were several times I thought the audio had reverted to an earlier point because I was hearing the same words, verbatim, that I heard earlier. I understand emphasis on a topic to make the point but this seemed more like repeating to fill space.
I learned a lot from this book but I feel like I could have learned just as much in half the time.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.