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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Barbara Puhak 05-28-15 Member Since 2014
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    4
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    "Inspiration to find your Why"

    Listening to this book has made me question myself to try to find my why. It may not have the answer but it has me looking for my answer.

    0 of 0 people found this review helpful
  •  
    Daniel L. Prock 05-27-15

    Lee

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    "This book changed my perspective."

    "When you compete against everyone else no one wants to help you. When you compete against yourself everyone wants to help you." Read this book and restore your perspective.

    0 of 0 people found this review helpful
  •  
    Amanda 05-27-15
    Amanda 05-27-15 Member Since 2014
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    "atop everything else until you finish this book !!"

    this book is the compass to point you in the right direction ... it puts everything into perspective

    0 of 0 people found this review helpful
  •  
    Razvan Bangu 05-27-15 Member Since 2015
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    "Inspiring indeed"

    Simon has a way of presenting things we all see and think of every day from a different angle. This book has shed some light on why some companies are successful and why others are not, but the lessons taught go beyond just companies, they apply to people and life in general. Great book.

    0 of 0 people found this review helpful
  •  
    lisa 05-26-15
    lisa 05-26-15 Member Since 2015
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    "Makes Its Point and Gives Examples"

    I am glad I gave this book a chance after the first few chapters because it got better as it went along. Main take-aways for me were 1) everything the company says and does should point back to its why; 2) a new leader should continue to exclaim the original why - not create his or her own why - for a company's long-term success, 3) the leader's job is to "build a megaphone" and hire "how people" to get it done.

    This is a good read for any business owner, company executive, or organizational leader.

    0 of 0 people found this review helpful
  •  
    Dayna Elliott 05-26-15 Member Since 2015
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    "A Gem for Product Managers"

    The Golden Circle (Why/How/What) starts all project plans, scoping documents and release notes I do.

    0 of 0 people found this review helpful
  •  
    Jason Williams 05-26-15 Member Since 2011
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    "Recommended"

    Recommended 100% do yourself a favor and listen / read this book. From start to finish this book resonated with me.

    0 of 0 people found this review helpful
  •  
    Amberly 05-19-15
    Amberly 05-19-15 Member Since 2014
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    "great read!!"

    this book was extremely inspiring and easy to listen to. definitely a favorite that I'll reread in the future!

    0 of 0 people found this review helpful
  •  
    Ben 05-18-15
    Ben 05-18-15 Member Since 2014
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    "A definite must read"

    Loved this book. These ways of thinking can be applied to everything in life. Whether it be personal or business, asking why you do what you do will simply lead to a clearer conscious and lead to success.

    0 of 0 people found this review helpful
  •  
    roxana 05-18-15
    roxana 05-18-15 Member Since 2015
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    "Practically Holds The Answer To Life"

    The lesson can be applied to all aspects of life. And you will achieve success.

    0 of 0 people found this review helpful

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