Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
"When you compete against everyone else no one wants to help you. When you compete against yourself everyone wants to help you." Read this book and restore your perspective.
this book is the compass to point you in the right direction ... it puts everything into perspective
Simon has a way of presenting things we all see and think of every day from a different angle. This book has shed some light on why some companies are successful and why others are not, but the lessons taught go beyond just companies, they apply to people and life in general. Great book.
I am glad I gave this book a chance after the first few chapters because it got better as it went along. Main take-aways for me were 1) everything the company says and does should point back to its why; 2) a new leader should continue to exclaim the original why - not create his or her own why - for a company's long-term success, 3) the leader's job is to "build a megaphone" and hire "how people" to get it done.
This is a good read for any business owner, company executive, or organizational leader.
Loved this book. These ways of thinking can be applied to everything in life. Whether it be personal or business, asking why you do what you do will simply lead to a clearer conscious and lead to success.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.