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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Kemi Baltimore, MD, United States 02-22-12
    Kemi Baltimore, MD, United States 02-22-12
    ratings
    REVIEWS
    2
    1
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    Performance
    Story
    "Apples Bio"
    Would you say that listening to this book was time well-spent? Why or why not?

    No not at all, I feel like it spent too much time harping on apple and it's success.
    I do agree that apple is outstanding however, there are other examples of great companies.


    What do you think your next listen will be?

    How to measure anything


    Did Simon Sinek do a good job differentiating all the characters? How?

    Yes... Apple Apple and Apple


    Did Start with Why inspire you to do anything?

    No


    0 of 0 people found this review helpful
  •  
    Amazon Customer Columbus, NC, United States 02-20-12
    Amazon Customer Columbus, NC, United States 02-20-12 Member Since 2011
    ratings
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    122
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    Story
    "Interesting and Easy-to-Understand"
    If you could sum up Start with Why in three words, what would they be?

    Focus on Purpose


    Who was your favorite character and why?

    N/A - although it was really awesome that it was read by the author.


    0 of 0 people found this review helpful
  •  
    Charles A. Sipe 02-19-12
    ratings
    REVIEWS
    7
    2
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    Story
    "A Must Read for Entrepreneurs"

    Simon Sinek provides a great framework for building a great company around a strong purpose. Sinek shares excellent and memorable case studies in a book that you will want to read more than once.

    0 of 0 people found this review helpful
  •  
    SCOTT Dallas, TX, United States 02-17-12
    SCOTT Dallas, TX, United States 02-17-12 Member Since 2011
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    15
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    "A Must Read For Anyone in Marketing/Advertising."
    Would you listen to Start with Why again? Why?

    This book is a game changer for anyone in the marketing industry. It is a fresh and common sense perspective that society has really lost. Yes. I will read again and again to refresh my perspective as well as gain many quotes for use with clients.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This is one of those books you will tell everyone about. It really did change my life as far as how I perceive brands and marketing as well as how I lead with purpose now. I am a Group Creative Director at an ad agency with over 20 years of experience. This book changed my POV forever. It is a must read for all my clients as well.


    Any additional comments?

    Get this book!

    0 of 0 people found this review helpful
  •  
    Andre Scottsdale, AZ, United States 02-16-12
    Andre Scottsdale, AZ, United States 02-16-12 Member Since 2005
    HELPFUL VOTES
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    "watch the TED presentation"
    What disappointed you about Start with Why?

    You can watch his TED presentation and get the entire point of the book (


    Would you be willing to try another one of Simon Sinek’s performances?

    Simon Sinek's style of speaking grates on me as bursting with smugness


    0 of 0 people found this review helpful
  •  
    Christopher Cambridge, MD, United States 02-14-12
    Christopher Cambridge, MD, United States 02-14-12
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    1
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    "Good point, but too long winded..."
    Would you say that listening to this book was time well-spent? Why or why not?

    I found the book too long. Would have enjoyed it more if it was shorter and less repetitive.


    0 of 0 people found this review helpful
  •  
    Timothy Johanesburg, South Africa 02-09-12
    Timothy Johanesburg, South Africa 02-09-12 Member Since 2010

    Runner. Geek. twitter: @timothysolomon

    HELPFUL VOTES
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    "Watch the Video Instead"

    As others have said... Watch the TED video - its a great concept but can be told in 10 min more effectively. I couldn't get through all 7 hours of it.

    0 of 0 people found this review helpful
  •  
    Daniel United States 02-08-12
    Daniel United States 02-08-12 Member Since 2011
    ratings
    REVIEWS
    9
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    "Find another book"
    Would you try another book from Simon Sinek and/or Simon Sinek?

    I thought this book was completely uninspired. I trudged through because I felt like a fool for spending so much on it. I have researched most of the people he references in the book and I am very confident in saying 9 out of 10 times he missed the mark on these people. They were all great but he completely misses what made them people of substance. This books was a collosal failure try another.


    Has Start with Why turned you off from other books in this genre?

    Yes completely turned me off to the genre.


    What didn’t you like about Simon Sinek’s performance?

    Uninspired at best


    You didn’t love this book... but did it have any redeeming qualities?

    I bought it on sale.


    Any additional comments?

    This book would not be worth it if you paid me to listen to it. Worst book I have purchased to date.

    0 of 0 people found this review helpful
  •  
    Amazon Customer St Albert, AB, Canada 02-07-12
    Amazon Customer St Albert, AB, Canada 02-07-12 Member Since 2011
    HELPFUL VOTES
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    "Why Would I Listen to this Book"

    What a simple but oh so powerful concept. I think we all know the validity of understanding WHY we do a thing. This book's emphasis is about sharing that information with those whose lives we are involved in.

    I have re-started using the "why" conceot at work and have enjoyed the results. Taking the time to explain why we are doing something makes the acceptance and execution so much easier for those participating.

    It is a book that I will listen to again because it motivates and guides me to use this simple idea constantly.

    Like the book, like the results. Thanks Simon!

    0 of 0 people found this review helpful
  •  
    Colin Fresno, CA, United States 02-06-12
    Colin Fresno, CA, United States 02-06-12 Member Since 2012
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    "Huge Sinek Fan!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    YES! I love hearing Simon narrate his book! He inspires me!


    What was one of the most memorable moments of Start with Why?

    Too many to list!


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    My reaction to this book was to quote him, to tell people to get his book.


    0 of 0 people found this review helpful
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