Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
No not at all, I feel like it spent too much time harping on apple and it's success.
I do agree that apple is outstanding however, there are other examples of great companies.
How to measure anything
Yes... Apple Apple and Apple
Focus on Purpose
N/A - although it was really awesome that it was read by the author.
Simon Sinek provides a great framework for building a great company around a strong purpose. Sinek shares excellent and memorable case studies in a book that you will want to read more than once.
This book is a game changer for anyone in the marketing industry. It is a fresh and common sense perspective that society has really lost. Yes. I will read again and again to refresh my perspective as well as gain many quotes for use with clients.
This is one of those books you will tell everyone about. It really did change my life as far as how I perceive brands and marketing as well as how I lead with purpose now. I am a Group Creative Director at an ad agency with over 20 years of experience. This book changed my POV forever. It is a must read for all my clients as well.
Get this book!
You can watch his TED presentation and get the entire point of the book (
Simon Sinek's style of speaking grates on me as bursting with smugness
I found the book too long. Would have enjoyed it more if it was shorter and less repetitive.
Runner. Geek. twitter: @timothysolomon
As others have said... Watch the TED video - its a great concept but can be told in 10 min more effectively. I couldn't get through all 7 hours of it.
I thought this book was completely uninspired. I trudged through because I felt like a fool for spending so much on it. I have researched most of the people he references in the book and I am very confident in saying 9 out of 10 times he missed the mark on these people. They were all great but he completely misses what made them people of substance. This books was a collosal failure try another.
Yes completely turned me off to the genre.
Uninspired at best
I bought it on sale.
This book would not be worth it if you paid me to listen to it. Worst book I have purchased to date.
What a simple but oh so powerful concept. I think we all know the validity of understanding WHY we do a thing. This book's emphasis is about sharing that information with those whose lives we are involved in.
I have re-started using the "why" conceot at work and have enjoyed the results. Taking the time to explain why we are doing something makes the acceptance and execution so much easier for those participating.
It is a book that I will listen to again because it motivates and guides me to use this simple idea constantly.
Like the book, like the results. Thanks Simon!
YES! I love hearing Simon narrate his book! He inspires me!
Too many to list!
My reaction to this book was to quote him, to tell people to get his book.
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