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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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What Members Say

Average Customer Rating

4.3 (2459 )
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Performance
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  •  
    T. Seebaran Plano 04-24-12
    T. Seebaran Plano 04-24-12 Member Since 2012

    Avid Parent

    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "Simon Sinek will change the way you think."
    Would you listen to Start with Why again? Why?

    Yes, I plan on listening to this book again. Several chapters in this book that I want to review and implement.


    Who was your favorite character and why?

    n/a


    Was this a book you wanted to listen to all in one sitting?

    No, this book requires daily reading.


    Any additional comments?

    Great book for understanding your own personal belief system and uncovering your own personal why.

    0 of 0 people found this review helpful
  •  
    Benjamin Singapore, Singapore 04-23-12
    Benjamin Singapore, Singapore 04-23-12 Member Since 2011

    I listen to learn... I learn to achieve!

    ratings
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    2
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    Performance
    Story
    "Start With Why..."

    An amazing listen for those looking for an insight into figuring the reason for their existence at home and at work. Why am I doing this? Why did a company do what they did, the way they did it and succeed?

    Simon did a great job in both writing and narrating his book on the 'sense of why' and how it is the heart of the golden circle!

    0 of 0 people found this review helpful
  •  
    RCJJC Blackmans Bay, Australia 04-22-12
    RCJJC Blackmans Bay, Australia 04-22-12
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    "Brilliant and So True!"
    Would you recommend this audiobook to a friend? If so, why?

    I have been promoting the message in this book and the author's TED Talks. People do buy into Why you do something (or they don't), but they never buy what you do alone.

    You want to do business with people who are willing to hear and share your why, so START WITH WHY!


    Who was your favorite character and why?

    n/a


    What about Simon Sinek’s performance did you like?

    He uses simple concepts and case studies that are proven.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me open up my eyes, it is so simple, we all know it, yet we have lost some of it in this fast paced impersonal world.


    0 of 0 people found this review helpful
  •  
    Sarah Carmody 04-16-12 Listener Since 2010
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    "Very inspiring"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    Really enjoyed this book, it has a simple message with some very inspiring examples. Something we all can learn from.


    1 of 2 people found this review helpful
  •  
    Teresa 04-16-12
    Teresa 04-16-12
    HELPFUL VOTES
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    "Good, but repetitive"

    A simple concept, a good listen. However, the key message is DRILLED into you a bit too much. You can get the same basic message message by goggling the author on the internet.

    0 of 0 people found this review helpful
  •  
    Vy Surrey, BC, Canada 04-14-12
    Vy Surrey, BC, Canada 04-14-12
    HELPFUL VOTES
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    "Good premise, too much repetition, weak examples"

    Simon Sinek does seminars as well, they last about an hour. And that's how long this book should have been. Instead, he re-hashes the same material over and over again. And over again. Some of his examples don't even seem to prove his point. They are a bit of a stretch. Not recommended. You can find one of his videos on YouTube. Listen to that for free, and you don't need to buy this book.

    0 of 0 people found this review helpful
  •  
    Jonathan Denver, CO, United States 04-02-12
    Jonathan Denver, CO, United States 04-02-12 Member Since 2012
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    1
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    "Good, but should be 1 hour long..."
    What could have made this a 4 or 5-star listening experience for you?

    This was interesting, but for a book that has basically 1 point, it was way too long... Also, the idea of


    Would you ever listen to anything by Simon Sinek again?

    Probably not.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    No


    You didn’t love this book... but did it have any redeeming qualities?

    Yes. See above


    0 of 0 people found this review helpful
  •  
    roxann Olathe, KS, United States 03-11-12
    roxann Olathe, KS, United States 03-11-12

    family tree buff

    HELPFUL VOTES
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    "No new information"
    Would you try another book from Simon Sinek and/or Simon Sinek?

    No I don't think he offers any new or enlightening information. He kept saying the same thing over and over.


    What was most disappointing about Simon Sinek’s story?

    There was nothing new.


    How did the narrator detract from the book?

    The narrator was fine


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment


    0 of 0 people found this review helpful
  •  
    Rich San Diego, CA, United States 02-26-12
    Rich San Diego, CA, United States 02-26-12 Member Since 2010
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    1
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    "Every business owner needs to start with "WHY"!"
    Would you consider the audio edition of Start with Why to be better than the print version?

    I found that after listening to the audio version, I wanted the paper version to quote from.


    What about Simon Sinek’s performance did you like?

    He has a very easy to follow method of speaking.


    0 of 0 people found this review helpful
  •  
    Kemi Baltimore, MD, United States 02-22-12
    Kemi Baltimore, MD, United States 02-22-12
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    2
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    "Apples Bio"
    Would you say that listening to this book was time well-spent? Why or why not?

    No not at all, I feel like it spent too much time harping on apple and it's success.
    I do agree that apple is outstanding however, there are other examples of great companies.


    What do you think your next listen will be?

    How to measure anything


    Did Simon Sinek do a good job differentiating all the characters? How?

    Yes... Apple Apple and Apple


    Did Start with Why inspire you to do anything?

    No


    0 of 0 people found this review helpful
  • Showing: 131-140 of 163 results PREVIOUS113141517NEXT
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  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • Malcolm
    Wiltshire, United Kingdom
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Ralph
    Bexleyheath, United Kingdom
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mr
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 13 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian
    NSW, Australia
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful
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