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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.5 (7126 )
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4.4 (5928 )
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4.5 (5973 )
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Performance
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  •  
    Chris C 03-17-16
    Chris C 03-17-16 Member Since 2015
    HELPFUL VOTES
    1
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    2
    2
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    "This guy had some really good insight"

    What the author speaks about isn't something new he's created, but rather discovered through careful observation. I love insights in to underlined truths and this book covers one that is strikingly remarkable. If you are interested in being successful in the startup or transformation of your business, then this is a must read/listen.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-16-16 Member Since 2014
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    1
    1
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    "Good Listen"

    Why? Just knowing that makes such a difference in motivation, but we're so quick to focus on the what. Great truth, applicable to life in general.

    0 of 0 people found this review helpful
  •  
    Tfinney89 03-16-16
    Tfinney89 03-16-16 Member Since 2015
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    7
    2
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    "I didn't love it, but still had good info"

    I took away some good points from this book but I kept finding myself bored or falling asleep. Seemed repetitive, I just think the writing style isn't what I prefer.

    0 of 0 people found this review helpful
  •  
    Ms. Bease Chicago 03-14-16
    Ms. Bease Chicago 03-14-16 Member Since 2015

    My name's Barnsley!

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    5
    2
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    "Great!"

    Such a great book & a great listen. Highly recommend the audio but it makes it hard to go back & reference. I can't remember why I marked all those spots wo notes to myself. Oh well--I'll just listen again!

    0 of 0 people found this review helpful
  •  
    Qi 03-11-16
    Qi 03-11-16 Member Since 2015
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    13
    7
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    "A must read"

    Before choosing this book I thought I know the general concept of the book. Sure I did. But now I know that the general concept was not enough to help me to take actions and implement it in my life.

    This book changed how I see things and businesses and it has given me a new direction in my business and I have already started implementing them. This book is exactly what I needed.

    If you have a business or you are going to start a business, this book is a must read.

    The only downside of the book is that it repeats the central concept over and over again. Maybe it is intentional to make an impression to the reader so people will take action?

    0 of 0 people found this review helpful
  •  
    Wesley 03-09-16
    Wesley 03-09-16
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    "A new answer to a little understood phenomenon."

    Why do seemingly postioned business fair so differently? Simon Sinek has very believable answer. If a business leader has a strong and true "Why" it is clearly communicated to attract like minded employees and then customers, a combination that is hard beat.

    0 of 0 people found this review helpful
  •  
    Jim Kargas 03-06-16
    Jim Kargas 03-06-16 Member Since 2014
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    "Outstanding...."

    An audio book not to be missed. Inspirational, practical and filled with powerful but easy to understand content.

    0 of 0 people found this review helpful
  •  
    TurboCenturion Texas and Mexico 03-03-16
    TurboCenturion Texas and Mexico 03-03-16 Member Since 2014

    TurboCenturion

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    15
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    "Golden circle brilliant but brutally repetitive"

    Wonderful principle that is often not understood, applied or answered. BUT, got sense of tedious repetition of same case studies with limited additional depth, insight or perspective in each round of repetition. Would be better if it had more tools to enable people and organizations implement the WHY across the board. Had to listen @ 2X speed given brutally slow speed in narration.

    0 of 0 people found this review helpful
  •  
    Carrie S. Burns Atlanta, GA United States 02-29-16
    Carrie S. Burns Atlanta, GA United States 02-29-16 Member Since 2016

    Cre8ivity

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    2
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    "Great and inspiring"

    Remembering why we do things is so important in business! This book reminds us of that and inspires leaders to lead with why.

    0 of 0 people found this review helpful
  •  
    Ahmed 02-26-16
    Ahmed 02-26-16 Member Since 2015
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    3
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    "Best book in management and self development"

    A must read for everyone! It will make you always focused on your purpose on why you do anything in work or life

    0 of 0 people found this review helpful
Sort by:
  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • MR MALCOLM D SINCLAIR
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Mr. R. D. Cox
    London
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mr
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 14 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian Shaw
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful

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