Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
I really like how Simon gets you back to the core of why. It's great for those started out or those who are already established. Every leader must read this book.
I listened to this book while working. It's very inspiring for me to continue my business and keep planning. The book helps me understand the root of why businesses are successful; because they have the why and cause. Thank you so much. I hope others will listen and learn the power of "why" and not "what" before starting a business.
Just want to learn
No doubt, knowing why is key to what and how. I was convinced by 1/4 of the way through. I was actually inspired and ready to figure out my why. But on and on and on it went till the message of "why" became almost unbearable. several times I found myself screaming "ok, I got it. how about HOW!" In my opinion, this book could have been shorter and full of help in finding my why. guess I have to go online for the help.
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