Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Simon Sinek's book was inspiring. The message is presented clearly and illustrated in detail. While some may find the book repetitive, its message was welcomed in all of it's detailed nuance because I am a part of a start-up company. The message makes sense whether you're a part of a small to large company or running a non-profit organization: starting with WHY is essential.
Co-founder @ Jazi
I will listen to this book over and over and continue applying its lessons
The book is as easy to listen to as Simon's great TEDx talk
Recommended to anyone in business who wants to clarify their WHY and build the business on it.
Yes, I would listen to Simon again. His voice is easy to listen to. I think Start With Why offers a unique way to evaluate why we are in the career or business that we have chosen. It seems like common sense but many times we forget our "why". He covers that in the book also.
Simon Sinek does a good analysis of Apple and the reasons behind its success.
I appreciated Simon's personal story which came at the end of the book. I think he could have moved his story to the front of the book, which would have helped me to understand how he came to his conclusions.
Be mindful of why first!
Simple change so impactful
From the Inside Out
Saw Simon speak at a convention and was hooked! I was able to see mistakes of own organization and how I could make an impact by making simple changes of my own thought process! Practical, enlightening, inspiring! A great message to act on!
yes alot of great stuff
Its so simple its something i never thought about. It has change the way view my team
I enjoyed listening to Simon Sinek. I liked thinking about "why." However, the book was repetitive, and I was unconvinced that the success stories were because of the "why." I'm also not sure why the content focused so much on gimmicks and rebates--if the conclusion was to focus on why.
This book made me angry above all else. It was a waste of time and money. I cannot fathom how this title got so many positive reviews here.
In general the book makes the following "point":
Successful endeavors are lead by people with a clear sense of purpose. These people start with "why", and then figure out the "how" and the "what" from there.
Nothing in this book added substantially to that. As others have pointed out, you can get the same content for free by watching the author's TED talk. He makes assertions in this book that range from the trite to the utterly ridiculous - all delivered as if he were revealing some great discovery. The impression I get is that his "research" consisted of the perusal of some Wikipedia articles on success stories like Apple and Steve Jobs, the Wright Brothers, Martin Luther King, etc.
It was all so fluffy and general and absolutely without substance. Again, I am at a complete loss as to how it could have even gotten published, let alone garnered positive reviews.
Folks I am sorry for the negativity but I am truly miffed at this one. Mr. Simon Sinek is now BANNED from my bookshelves. Fool me once ...
It has the advantage of being read by the author and his passion for the topic and the personal anecdotes ring true. Only issue is that the diagrams would be handy. Why not upsell me a printed copy for a couple of bucks?
Have not read others.
It gave me an "aha" moment - very important right now as I start up a new business.
Again, upsell me a printed/kindle version that I can use as a field text.
Really great information that (along with Daniel Pink's "Drive") that get to the core of human nature....Informative, well researched, and helpful for all aspects of your life: work, family, friends, and especially for yourself!
This is one of those great read books. I read a lot of books and I am NOT one that reads a book then everyone in the company feels the effects. I'm a continuous improvement minded guy, I always try to pull something out of each book that allows me to improve upon myself or the companies overall performance. I read this book and found myself writing a "Why" statement for my company...which just happened to aid in some CAB (Customer Advisory Board) initiatives we were working on. This book did a great job getting you into the right mindset to look at "Why" you do what you do...get to the core purpose which creates a strong foundation...a foundation that everything stems from. I would highly recommends this book to anyone running their own company, branch, division, etc...
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