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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Aaron 10-29-16
    Aaron 10-29-16 Member Since 2016
    ratings
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    "Wow!"

    I'm inspired. I highly recommend this book and I also recommend reading Leaders Eat Last.

    0 of 0 people found this review helpful
  •  
    Terell 10-27-16
    Terell 10-27-16 Member Since 2016
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    "Life Changing"

    This is a great book for those who want to find meaning out of what they do. Start with WHY will help you put first things first and position you mentally to design your life the way to want it to be.!

    0 of 0 people found this review helpful
  •  
    Janelle Sherwood 10-27-16 Member Since 2016
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    3
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    "Inspiring"

    This book clearly defined the purpose of developing a solid "why." Whether that be for business or for life. Very inspiring.

    0 of 0 people found this review helpful
  •  
    Syd 10-25-16
    Syd 10-25-16

    CHW

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    "Inspired"

    Fantastic book for anyone building a family or a business. Understanding the Why is my new practice.

    0 of 0 people found this review helpful
  •  
    Guillaume 10-25-16
    Guillaume 10-25-16 Member Since 2016
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    2
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    "Best marketing book"

    This book change the view of current marketing, it proves the difference between successful business and unsuccessfull uisiness. Awsome book.

    0 of 0 people found this review helpful
  •  
    Christina 10-20-16
    Christina 10-20-16
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    "Very intriguing concepts, poorly written"

    The concepts introduced are valuable and worth trying to incorporate. However the book is written in a very repetitive style which detracts from the message.

    0 of 0 people found this review helpful
  •  
    Alvaro T. 10-20-16
    Alvaro T. 10-20-16
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    "a must read!!"

    Simply amazing!! very eloquently written and we'll structured! I loved it from beginning to end.

    0 of 0 people found this review helpful
  •  
    Kevin T. Dolhay chicago, IL 10-18-16
    Kevin T. Dolhay chicago, IL 10-18-16 Member Since 2016

    ktd-chicago

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    "Outlines a clear and easy to understand concept."

    recommended for anyone who cares about the value of the work they do as well as the value of what they do in their personal life as well.

    The concept hits to the very core of what how our brains are structured to operate and that alone justifies so much of what Sinek discusses.

    I did feel the book itself could have been shortened some. I felt at some point it was beating the drum a bit too much and took a bit away from the inspirational elements of the book.

    0 of 0 people found this review helpful
  •  
    Lakeisha Poole 10-16-16 Member Since 2016
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    "A Must Read"

    Throughly enjoyed this book. It provides plenty of insights to support the premise. Highly recommend.

    0 of 0 people found this review helpful
  •  
    wittsquad 10-14-16
    wittsquad 10-14-16 Member Since 2010
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    "Lacking Innovation"

    Author seems to pull ideas from other sources (Steve Job's "Start with Why" speech, "Outliers", for example) and repackage. Interesting but not innovative.

    0 of 0 people found this review helpful

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