Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
every bit of this book makes you think how it applies to you and your business and what is it that you need to do to always remember why. a must read for any entrepreneur
I must highly recommend this book to anyone who weights to succeed at...anything, really. Certainly, this book is most applicable to leading organizations. The author narrates, so you don't have any worry of unintended or missed meaning and implication. That said, I'm (possibly a bit of a snob) not a huge fan of his performance as compared with other professional narrators. Not bad though, by any means, and very comfortable to listen through. Get it, you won't regret it!
This booked reinforced our belief system about why we started our design agency Funsize, why we exist and matter. It was my guiding as I built our leadership ranks in our first growth phase, and it will continue to be a guiding light to the future. This is the most inspirational and important book I've ever read.
most of the time i get at least a few good things out of a book even if most of it isnt so great. this book i learned absolutely nothing and think many of the points were actually invalid. he believes that people "dont buy what you do or what you make, they buy why you do it", which seems obviously false. i dont know what his qualifications are, but without checking im pretty sure he hasnt had much success outside of coming up with a catchy title. save yoursellf some time and skip this book.
repetitive, repetitive, repetitive
Don't waste your time or your money... the whole point of the book is in the title.
There are a few good anecdotes, but the information presented is often based on opinion but presented as fact. The same examples are used repeatedly and the information is presented in seemingly random order.
Watch his TED talk and call it a day.
I'm not an entrepreneur; I'm an artist and independent contractor, but this book really inspired me and helped remind me of why I am pursuing a career in the arts. I think just having this change in attitude will sharpen my focus and hopefully change the way potential clients see me too!
Simon Sinek teaches the ways of success in this book. Whether it be a business you are running or personal relationships you are honing, "Start With Why" explains how using sincerity and authenticity will get you ahead of the game each time.
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