Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
The voice was great to listen to and the book was understandable and inspirational. I appreciate my work like never before.
I have now listened to Sinek's Start with Why twice, and it keeps getting better. Regis is the way business should be approached in today's market place, from a very practical approach.
I'll keep this short and sweet. This is a fantastic book. I would recommend it to anyone and everyone. You can apply the information to any/every part of your life to help you find meaning and purpose.
The only negative thing I can say is that he gets a little repetitive with the examples he uses. Stick with it to the end though. It really is worth it.
This book puts into words so many complex thoughts and concepts that I've never been able to connect in such a clear manner. A must read, or hear in this case...
Anyone that owns or is starting a business should consider this essential reading. The days of running a business like The Donald are over. If you want to do anything extraordinary, you must "start with why".
Sinek's philosophy is moving, important, succinct and....profoundly human. If this philosophy became the norm, it would revolutionize business, and society as we know it.
This book helped me solidify why I want to be in business. I had a good understanding of my "why" if asked, but now I know that "why" is the most important. Start with why" is very inspiring. I highly recommend it.
I was very happy to learn that Simon, the author, was the one that was reading the book. It was great to listen to him as you could clearly tell that he was passionate about what he was saying.
I did however have a few issues with the book. One was that if you've ever seen the Ted Talk video about Simon explaining the Golden Circle, we'll you've pretty much read the book. He does got into a bit further details in the book as he has more time to delve into the subject matter, but the Ted talk is a perfect synopsis of the book. My only other issue with the book is that he repeats himself a few times, so much so that a few times I thought somehow that the audio book went back to a previous chapter.
All in all though, I definitely recommend the book to others as it gave me a different insight into myself and gave me some things that I need to think about for my personal and professional life.
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