Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)
Market behavior is driven by human behavior and Sinek synthesizes basic human behavior better than anyone in this gem of a book. There are plenty of fantastic reads on "how" but this book must be a precursor to all those.
I have learnt so much from this book that I am feeling a entirely different person now. This book changed me and my perspective towards world. I really liked the chapter 14. Thank for sharing your secret with us.
Golden circle. Why, then What, then How. Got it.
Know and communicate your's or your company's "why". Got it.
Great book! If you are looking for something to help you discover your purpose in life, this book is an excellent place to start. It is filled with relevant and down to earth content related to the power and necessity of knowing your "why." I am already planning to take a slow walk back through it very soon.
The concept of the book is pretty simple but the effect that it has is mind blowing. I started to think about why I do things and it may not give me the immediate result but I feel like things are clearer and what I'm doing has a sense of purpose. More importantly, I feel that I have a light that shines through the road ahead. I'm more confident in what I do now because I now know why I'm doing it.
Thanks Simon for enlightening my path.
very inspirational and insightful, practical and easy to understand..good balance of illustration, fact and philosophy..very well written and read, captivating..kept me engaged from "cover to cover"..will definitely read again, probably a few more times..I personally can identify with the author, as I have a clear sense of mission to inspire those around me...great book!!!
This is an incredible book for every entrepreneur and business owner. His simple explanations dispel any myths about us not knowing why one company surpasses another...the Why. So important and so often overlooked. I will start with Why and teach my employees and children. Thank you, Simon.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.