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Start with Why: How Great Leaders Inspire Everyone to Take Action | [Simon Sinek]

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

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  •  
    Martin A. Siegel Bloomington, IN USA 06-11-12
    Martin A. Siegel Bloomington, IN USA 06-11-12 Member Since 2009

    Informatics Professor

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    "Insightful for Start-Ups"

    Simon Sinek's book was inspiring. The message is presented clearly and illustrated in detail. While some may find the book repetitive, its message was welcomed in all of it's detailed nuance because I am a part of a start-up company. The message makes sense whether you're a part of a small to large company or running a non-profit organization: starting with WHY is essential.

    0 of 0 people found this review helpful
  •  
    Robert Boogaard Netherlands 06-05-12
    Robert Boogaard Netherlands 06-05-12 Member Since 2011

    Co-founder @ Jazi

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    "It all starts with WHY!"
    Would you listen to Start with Why again? Why?

    I will listen to this book over and over and continue applying its lessons


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    The book is as easy to listen to as Simon's great TEDx talk


    Any additional comments?

    Recommended to anyone in business who wants to clarify their WHY and build the business on it.

    0 of 0 people found this review helpful
  •  
    C. Toenyes 06-05-12
    C. Toenyes 06-05-12

    C Toenyes

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    "This was a new perspective for me."
    Would you listen to Start with Why again? Why?

    Yes, I would listen to Simon again. His voice is easy to listen to. I think Start With Why offers a unique way to evaluate why we are in the career or business that we have chosen. It seems like common sense but many times we forget our "why". He covers that in the book also.


    What was one of the most memorable moments of Start with Why?

    Simon Sinek does a good analysis of Apple and the reasons behind its success.


    Was there a moment in the book that particularly moved you?

    I appreciated Simon's personal story which came at the end of the book. I think he could have moved his story to the front of the book, which would have helped me to understand how he came to his conclusions.


    0 of 0 people found this review helpful
  •  
    1derwoman 05-31-12
    1derwoman 05-31-12
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    "Thought Provoking!"
    If you could sum up Start with Why in three words, what would they be?

    Be mindful of why first!


    What did you like best about this story?

    Simple change so impactful


    If you were to make a film of this book, what would be the tag line be?

    From the Inside Out


    Any additional comments?

    Saw Simon speak at a convention and was hooked! I was able to see mistakes of own organization and how I could make an impact by making simple changes of my own thought process! Practical, enlightening, inspiring! A great message to act on!

    0 of 0 people found this review helpful
  •  
    Jay bridgeport, WV, United States 05-30-12
    Jay bridgeport, WV, United States 05-30-12 Member Since 2012
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    "Wow"
    Would you listen to Start with Why again? Why?

    yes alot of great stuff


    What was one of the most memorable moments of Start with Why?

    Its so simple its something i never thought about. It has change the way view my team


    Was this a book you wanted to listen to all in one sitting?

    yes


    0 of 0 people found this review helpful
  •  
    Cari Oakland, CA, United States 05-24-12
    Cari Oakland, CA, United States 05-24-12 Member Since 2012
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    "Title is all you need"
    What could have made this a 4 or 5-star listening experience for you?

    I enjoyed listening to Simon Sinek. I liked thinking about "why." However, the book was repetitive, and I was unconvinced that the success stories were because of the "why." I'm also not sure why the content focused so much on gimmicks and rebates--if the conclusion was to focus on why.


    0 of 0 people found this review helpful
  •  
    Adult Reader in Calgary Calgary, Canada 05-22-12
    Adult Reader in Calgary Calgary, Canada 05-22-12 Member Since 2005
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    "I feel cheated. WHY was this book published?"

    This book made me angry above all else. It was a waste of time and money. I cannot fathom how this title got so many positive reviews here.

    In general the book makes the following "point":

    Successful endeavors are lead by people with a clear sense of purpose. These people start with "why", and then figure out the "how" and the "what" from there.

    Nothing in this book added substantially to that. As others have pointed out, you can get the same content for free by watching the author's TED talk. He makes assertions in this book that range from the trite to the utterly ridiculous - all delivered as if he were revealing some great discovery. The impression I get is that his "research" consisted of the perusal of some Wikipedia articles on success stories like Apple and Steve Jobs, the Wright Brothers, Martin Luther King, etc.

    It was all so fluffy and general and absolutely without substance. Again, I am at a complete loss as to how it could have even gotten published, let alone garnered positive reviews.

    Folks I am sorry for the negativity but I am truly miffed at this one. Mr. Simon Sinek is now BANNED from my bookshelves. Fool me once ...

    0 of 0 people found this review helpful
  •  
    David Cattai, Australia 05-21-12
    David Cattai, Australia 05-21-12 Member Since 2012
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    "A simple but powerful concept"
    Would you consider the audio edition of Start with Why to be better than the print version?

    It has the advantage of being read by the author and his passion for the topic and the personal anecdotes ring true. Only issue is that the diagrams would be handy. Why not upsell me a printed copy for a couple of bucks?


    What was one of the most memorable moments of Start with Why?

    Golden Triangle


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    Have not read others.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It gave me an "aha" moment - very important right now as I start up a new business.


    Any additional comments?

    Again, upsell me a printed/kindle version that I can use as a field text.

    0 of 0 people found this review helpful
  •  
    MCB 05-07-12
    MCB 05-07-12
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    "Well...Why?"
    If you could sum up Start with Why in three words, what would they be?

    Really great information that (along with Daniel Pink's "Drive") that get to the core of human nature....Informative, well researched, and helpful for all aspects of your life: work, family, friends, and especially for yourself!


    0 of 0 people found this review helpful
  •  
    Matthew E Dlouhy 04-24-12 Member Since 2009
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    "Title Says It All"
    Any additional comments?

    This is one of those great read books. I read a lot of books and I am NOT one that reads a book then everyone in the company feels the effects. I'm a continuous improvement minded guy, I always try to pull something out of each book that allows me to improve upon myself or the companies overall performance. I read this book and found myself writing a "Why" statement for my company...which just happened to aid in some CAB (Customer Advisory Board) initiatives we were working on. This book did a great job getting you into the right mindset to look at "Why" you do what you do...get to the core purpose which creates a strong foundation...a foundation that everything stems from. I would highly recommends this book to anyone running their own company, branch, division, etc...

    0 of 0 people found this review helpful
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