The only guide devoted exclusively to social media metrics.
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Listen to this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
©2010 Jim Sterne (P)2012 Audible, Inc.
The final word
He actually understands Social Media as opposed to reading other books about it and then just regurgitating the same tired old concepts that most authors talk about!
I broke out in a rash.
Plenty but not about the book.
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