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Social Media Metrics: How to Measure and Optimize Your Marketing Investment | [Jim Sterne]

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals.
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Publisher's Summary

The only guide devoted exclusively to social media metrics.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Listen to this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Download the accompanying reference guide.

©2010 Jim Sterne (P)2012 Audible, Inc.

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    Would you consider the audio edition of Social Media Metrics: How to Measure and Optimize Your Marketing Investment to be better than the print version?

    No


    What was one of the most memorable moments of Social Media Metrics: How to Measure and Optimize Your Marketing Investment?

    The final word


    What does Dan John Miller bring to the story that you wouldn’t experience if you just read the book?

    He actually understands Social Media as opposed to reading other books about it and then just regurgitating the same tired old concepts that most authors talk about!


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I broke out in a rash.


    Any additional comments?

    Plenty but not about the book.

    1 of 3 people found this review helpful
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