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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business | [David Sitemen Garland]

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?
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Publisher's Summary

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days? If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper.

This one-stop guide to the new entrepreneurial landscape—minus the "same old, same old" baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, best-selling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:

  • Becoming a trusted resource
  • Building your audience and community
  • Helping others while helping your business
  • Using your content as a handshake
  • Creating and growing one-on-one relationships with your customers
  • Communicating effectively online and via social media
  • Avoiding "selling" by educating, inspiring, and entertaining instead
  • And more!

Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!

©2010 David Siteman Garland (P)2011 Gildan Media Corp

What the Critics Say

"A great audio for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining." (Tony Hsieh, #1 NY Times best-selling author of Delivering Happiness and CEO of Zappos.com)

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  •  
    Adam BARNHART, MO, United States 06-13-11
    Adam BARNHART, MO, United States 06-13-11
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    "Basic Stuff."

    Not bad information, just the same basic ideas as everyone else. Do social media and write a blog, shocking c'mon. Chances are if your in the market for a book on marketing you've already implemented those principles and everything else in this book.
    On the positive side, this book did serve as a reminder that I should begin to create video content, but again this is the same old rehashed information that has been written about in every other book. I guess he gets away with recycling these ideas by "interviewing" the authors that have already published the information years ago.
    Ergghh, it's just another horribly "dumbed" down book for the baby-boomers, oh there's this thing called Facebook and Twitter where you can connect with people. Um, how about some actual marketing strategy like Facebook Ads or actually how to utilize those outlets not just really make sure you connect with people. Another wasted credit.

    8 of 9 people found this review helpful
  •  
    Jesse Phila, PA, United States 08-28-12
    Jesse Phila, PA, United States 08-28-12 Member Since 2010
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    "Fantastic way to think!"

    I have been building websites for years and never got so much information about marketing and how a small business would think until I got this book. There was not a bit of information that I was not able to use. I am so much better prepared to work with small clients and market myself that I would have ever dreamed.

    0 of 0 people found this review helpful
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