You’re in the airport waiting for a flight when you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say?
We’ve all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.
Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic - just to intrigue and inspire the listener to want to hear more. Her best-selling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:
In this newly updated edition, Sjodin offers her time-tested strategies and advice. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
©2012 Terri L. Sjodin (P)2012 Gildan Media LLC
“This audiobook is the definitive how-to for the all-important three minutes that will help get your foot in the door. It will show you how to take your elevator speech from the ground floor all the way to the top!” (Harvey Mackay, author of the number one New York Times best seller Swim with the Sharks Without Being Eaten Alive)
Short is good, to the point is good.
The 'Sweet' is what is more concerning, more practice oriented approach would have been better and it would turn the book from being 'sweet' to mean 'business'.
One will enjoy the book's to the point phases of conversation and the elevator speech approach. Each phase has importance, the beginning and its end, it is very important to end the conversation gracefully, as that leaves a lasting impact or a continuing opportunity. I will recommend this book for sure and hope the next edition will cover practice exercises and techniques in-depth.
PS: The author is a very good narrator as well.
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