You'll also gain understanding of the tactical side of running a small business, from pricing, budgeting for business expansion, and complying with government regulations, to operational issues, including managing your time, understanding financing, and customer care.
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©2003 Eric Tyson and Jim Schell; (P)2007 HarperCollins Publishers
"No one should try to start a business without this book." (Hattie Bryant, creator of the PBS series Small Business 2000)
There were 1 or 2 bits of good information in here, which may make it worth the relatively low price, but overall I was pretty unhappy with the content. It seemed more like an hour-and-a-half plug for the physical book, rather than a book unto itself. What content there was, was so general as to be almost entirely useless.
I was expecting to get some good information and a reality check out of this book. It has been deleted off of my MP3 Player because this is all information that I have firmly planted in my mind from other resources what they are teaching and the reality check is at the expense of encouragement, a positive attitude, or feeling good in general. I turn this Audio Book feeling worse then when I started usually. My recommendation to small business owners is go to your local Small Business Development Center. Their services are free and they are more encouraging then this audio book.
I thought the book was a great introduction to aspiring small business owners. I especially liked the way they explain how to find the right niche for you. I thought that was an important topic because there are many people out there who have an entrepreneurial spirit but don't quite know which field they would like to delve into. I didn't like the last 10 minutes where they mention RFPs. There is so much more to the process. They should have left that topic out of the book. The book would have had a better finish. But, I still give it 5 stars overall for content.
Just enough general information to wet my appetite. I look to be better at managing my home based business and this book did provide some great tips to point me in the direction of continued growth.
Nowhere in the description did this say that abridged meant that it was missing 9/10s of the print copy. It includes only three of the twenty-two chapters of the actual book. Basically useless and should be free if anything.
This was my my first and last Audible book. Disappointed.
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