We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Simple: Conquering the Crisis of Complexity | [Alan Siegel, Irene Etzkorn]

Simple: Conquering the Crisis of Complexity

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
Regular Price:$23.60
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results.

In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen - and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small - including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In this illuminating book, you will discover, among other things:

  • Why the Flip camera became roadkill in the wake of the iPhone
  • What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
  • How OXO designed a measuring cup that sold a million units in its first 18 months on the market
  • Where Target got the idea for their "ClearRX" prescription system
  • How New York City simplified its unwieldy bureaucracy with three simple numbers

By exposing the overly complex things we encounter every day, Simple reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is Simple.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2013 Alan Siegel and Irene Etzkorn (P)2013 Hachette Audio

What Members Say

Average Customer Rating

3.6 (14 )
5 star
 (4)
4 star
 (2)
3 star
 (6)
2 star
 (2)
1 star
 (0)
Overall
3.5 (10 )
5 star
 (2)
4 star
 (2)
3 star
 (5)
2 star
 (1)
1 star
 (0)
Story
3.6 (11 )
5 star
 (3)
4 star
 (3)
3 star
 (4)
2 star
 (0)
1 star
 (1)
Performance
Sort by:
  •  
    Thomas New Haven, CT 04-17-13
    Thomas New Haven, CT 04-17-13 Member Since 2011
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    12
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Disappointing"
    This book wasn’t for you, but who do you think might enjoy it more?

    I can't think of a particular audience who would enjoy this book. One of the problems was that it was scattered and unfocused and pardon my pun, simplistic.It seems like there are the beginnings of two or three good books contained in the ideas of this book. However, the authors need to decide to focus and develop these.


    Would you ever listen to anything by Alan Siegel and Irene Etzkorn again?

    Probably not, there really wasn't a whole lot of meaningful content in this book, it seemed like the authors were just trying to capitalize on a fad.


    What didn’t you like about Fleet Cooper’s performance?

    He did this weird thing whenever he was quoting another person. He would take on this creepy voice almost like Jack Donaughy's nemesis in 30 rock.


    What character would you cut from Simple?

    I would probably start with the narrator.


    Any additional comments?

    Yes, save your credit and skip this one. There's a ton of great information on simplicity on the web. This book has neither depth nor breath and therefore offers nothing above and beyond what you can find with a simple Google search.

    1 of 1 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.