One might assume that Seth Godin, having penned more than a dozen best sellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new ebook Poking the Box, Seth shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.
©2011 Seth Godin (P)2014 American Management Association International
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