A groundbreaking approach to selling in a world demanding change
Leaders, sales managers, and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a road map to help them embrace the challenges they face at such a critical juncture.
Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X-XY-Y selling methodology, the authors:
Based on their unique X-XY-Y selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders their approach provides a path for transforming the sales organization. For sales managers it describes how to inspire change in the behavior of salespeople. And for salespeople it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change.
This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization.
How you respond to changing sales dynamics will determine your company's success, that of your customers, and, to a great extent, your own personal career goals and future.
©2016 Lou Schachter (P)2015 McGraw-Hill Education
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