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Sell or Be Sold: How to Get Your Way in Business and in Life Audiobook

Sell or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
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Publisher's Summary

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you:

  • The success essentials of selling in a bad economy.
  • Overcoming call reluctance.
  • Filling your pipeline with new business.
  • Staying positive, despite rejection..

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

©2012 Grant Cardone Library & Cardone Enterprises (P)2012 Grant Cardone

What Members Say

Average Customer Rating

4.7 (1745 )
5 star
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4.6 (1504 )
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4.7 (1526 )
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Performance
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  •  
    Nickel_A 02-19-16
    Nickel_A 02-19-16 Member Since 2014
    HELPFUL VOTES
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    "Basic sales points, lots of fluff"

    Author makes a few solid and very basic sales points, but the majority of the book is fluff. All around not incredibly helpful. This book could have been 1-2 hours long. Author wasted a lot of time stroking his ego and indirectly cursing in pig Latin...Google the main points and save your credits. Not bad but not
    worth the money or time.

    5 of 5 people found this review helpful
  •  
    David Lepore 05-04-14 Member Since 2013
    HELPFUL VOTES
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    "The best sales training you will ever get!"
    Would you listen to Sell or Be Sold: How to Get Your Way in Business and in Life again? Why?

    I listen everyday in my car, as well as when I am relaxing at home. I listen this audio before I go on a sale... it just keeps your training fresh.... and pumps you up!


    What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

    Well, Grant Cardone also authors and narrates two other audios which are equally incredible, in my opinion.... The 10X Rule and If You're not First, You're Last!.... besides Think and Grow Rich, I think these are the only audios you need for success.


    What about Grant Cardone’s performance did you like?

    He tells it like it is!.... No B.S.... and he knows his stuff... Great motivator and.Great Salesman!


    Was this a book you wanted to listen to all in one sitting?

    No, I periodically listen to it, over and over.... I drill it in my head


    Any additional comments?

    I have listened to different speakers for 25 years, and Grant Cardone is on the top of my List. He is very unique in every which way. I would not listen if he wasn't the narrator... He's that good! ... He also shows by example, which is inspiring. Check him out on youtube

    13 of 15 people found this review helpful
  •  
    brooke 09-17-15
    brooke 09-17-15 Member Since 2015
    HELPFUL VOTES
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    "Grant Cardone fan for the rest of my life!!"
    If you could sum up Sell or Be Sold: How to Get Your Way in Business and in Life in three words, what would they be?

    Motivational, Eye-Opening, Hilarious.


    Who was your favorite character and why?

    Grant calls you out! I absolutely love it, he puts things in a relative way, the book kept me interested because he is so personable and says whats on his mind so matter how blunt it may seem.


    What does Grant Cardone bring to the story that you wouldn’t experience if you just read the book?

    He positive attitude, I feel like I am having a conversation with my father or grandfather.


    2 of 2 people found this review helpful
  •  
    G Price Providence, RI 09-15-14
    G Price Providence, RI 09-15-14 Member Since 2014
    HELPFUL VOTES
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    "A Salesmen Must Read"
    Would you listen to Sell or Be Sold: How to Get Your Way in Business and in Life again? Why?

    Yes I would, Everyday for 2 hrs/day for 90days - this book will get your mind right as a Salesmen


    What did you like best about this story?

    It changed for me what it means to be in sales, and I realized that there is not never not a time that I am not selling something, someone, or myself, am I not.


    What about Grant Cardone’s performance did you like?

    Grant Cardone is the Man, One Hundred Grand!!! meaning if you read this book and apply it to your Sales Career, there is not any reason you will not never not ever not have a six figure year.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Yes, Increased Confidence in my sales


    Any additional comments?

    Must Read for any Business Person

    8 of 10 people found this review helpful
  •  
    N. Doetsch Koblenz, RLP, Germany 09-05-14
    N. Doetsch Koblenz, RLP, Germany 09-05-14 Member Since 2008

    Internet architect, engineer, digital handyman, sw-developer, mac fan, social media activist, marketer, serial entrepreneur, fitness fanatic, TEDster, alpine whitewater kayaker, pilot, EAA member

    HELPFUL VOTES
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    "Among the Greatest Books on Sales! A Must Read!"
    Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

    Most definitely, the audio book has the added advantage of a Grant Cardone performance, and what a performance it is. If he ever gets tired of sales (highly unlikely...) he could always read books for Audible.com and would probably be better than most narrators ;-))


    What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

    Pitch Anything by Oren Klaff


    Any additional comments?

    I can only recommend this book to anyone in sales. Grant Cardone will change your thought process. I listen to the book while working out at the gym and I'm replaying various chapters in my car. Once you've listened to it, rinse and repeat.

    2 of 2 people found this review helpful
  •  
    Steve H 11-21-14
    Steve H 11-21-14
    HELPFUL VOTES
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    "Don't call about "The Book" Grant Mentions"
    What could have made this a 4 or 5-star listening experience for you?

    If he would not have pitched Dianetics and Scientology and just stuck to sales info.


    What was most disappointing about Grant Cardone’s story?

    The pitching of Dianetics


    How did the narrator detract from the book?

    By trying to sell Dianetics


    If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

    I would have cut the part where he mentions a book that he says is important to understanding people so you can sell, then won't tell you the title of the book so you have to call his company, and then finding out that he is trying to sell Dianetics.


    Any additional comments?

    I don't care what your belief system is, I will buy good products and services from anyone of any faith, but do not try to pitch your ideology as part of you product, especially in a dishonest and ambiguous way. That is incredibly unprofessional and inappropriate. I gave the book 2 stars instead of 1 because the info. is decent.

    19 of 25 people found this review helpful
  •  
    RLS Indianapolis, IN 09-13-14
    RLS Indianapolis, IN 09-13-14
    HELPFUL VOTES
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    "Over the top"
    Is there anything you would change about this book?

    The style was way over the top. There was some good information in there but as soon as he started pushing a book from L. Ron Hubbard and Scientology I knew I had had enough. Let me sum up the book - be positive - be persistent - take action.


    19 of 25 people found this review helpful
  •  
    kosuke nishio BC 01-22-15
    kosuke nishio BC 01-22-15
    HELPFUL VOTES
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    "Author's self promotion without much to take from."

    29 of every 30 minutes is the author passionately repeating how great it is to sell.

    6 of 8 people found this review helpful
  •  
    Happy customer 02-19-16
    HELPFUL VOTES
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    "repetitive language, very little substance"

    I did not learn techniques, only sales is important. used the word sale every 10 seconds. not very informative

    1 of 1 people found this review helpful
  •  
    PerryMartinBookReviews 10-23-14 Member Since 2010
    HELPFUL VOTES
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    5
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    "A must read for all who sale"

    Grant Cardone reads his own book but never really stays on script giving many extra insight to his thinking in this audiobook. I would say if your in sales you want to be a closer. If you can't close you aren't selling anything. This book has everything you need to be a closer except the heart. You have to provide that yourself along with commitment, dedication, and persistence. This is a must read for anyone who ever wants to accomplish anything in life.
    This book was purchased for my own education.

    1 of 1 people found this review helpful
Sort by:
  • Clark
    7/7/14
    Overall
    Performance
    Story
    "Cardone is Gripping"
    Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

    I haven't read the print version but love hearing Cardone's Enthusiasm come across in a way that has yet to be matched in any other audiobook in sales (AND I LISTEN TO A LOT!!)


    What did you like best about this story?

    I enjoyed his tell it how it is attitude and how he gives real life examples of thing you can apply to make you hone your skills in a way that goes way above an beyond my expectations. Cardone is the man!!


    Which scene did you most enjoy?

    I enjoyed every piece of this audiobook equally


    Was this a book you wanted to listen to all in one sitting?

    Yes I have listened to it 3 times now


    Any additional comments?

    BUY THIS AUDIOBOOK IF YOU ARE SELLING ANYTHING

    2 of 2 people found this review helpful
  • Alan Jiménez
    5/18/14
    Overall
    Performance
    Story
    "Insidiously plugging scientology on you"
    What could have made this a 4 or 5-star listening experience for you?

    Leaving scientology out.


    What could Grant Cardone have done to make this a more enjoyable book for you?

    Leaving scientology out.


    What three words best describe Grant Cardone’s performance?

    scientology like.


    If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

    The scientology part.


    Any additional comments?

    The more I think about it, the more annoyed I get. When he mentions "Dianetics" in one of the last chapters, I don't know what he's talking about, but when he mentions this book is written by L. Ron. Hubbard, that gets my attention.

    I normally make a rule to live and let live when it comes to religion. I have my opinions, and I keep them to myself, mostly. Even when it comes to such a ridiculous "religion" as scientology.

    This is crossing the line, and then pissing on it. I will be asking for a refund.

    5 of 7 people found this review helpful
  • Mark
    3/31/16
    Overall
    Performance
    Story
    "Grant Inspirational Cardone"

    I'm a 26 Years old business owner competing against businesses such as major chains, rich family owned rivals & basically i shouldn't be able to compete but this guy gives me the energy and motivation every time I listen to him to find a way to succeed! His positivity alone is worth your time and money.

    0 of 0 people found this review helpful
  • alex
    2/26/16
    Overall
    Performance
    Story
    "An Absolute Must Listen!"
    If you could sum up Sell or Be Sold: How to Get Your Way in Business and in Life in three words, what would they be?

    Eye-opening
    Inspiring
    motivational


    What did you like best about this story?

    I dont work in a direct sales related role however this book goes into detail about how selling isnt just limited to a job role. The teachings in this book apply to all of us and trust me when you take on the info in this book you start to see real change in your life, I have.


    Have you listened to any of Grant Cardone’s other performances? How does this one compare?

    Ive listened to all his audio books and his latest seminar and one thing I am impressed with is that with Grant there is absolutely no filler; From start to finish this book is outstanding.


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    People may laugh but this is amongst a few books that have actually changed the way I see the world. This book amongst GC's others have honestly changed my life and saved me from a dark place.


    Any additional comments?

    If you are in any doubt about this book then just check out Grant Cardones Free content on YouTube and his website and you can check him out before this book. Trust me.. You will not regret it.

    0 of 0 people found this review helpful
  • Amazon Customer
    2/23/16
    Overall
    Performance
    Story
    "Quit being an itchba"

    Anyone who gives this book anything less then 5 stars clearly hasn't listened. Listen to this book if you want to start to get ahead in life.

    0 of 0 people found this review helpful
  • 16Nov16
    Dublin, Ireland
    2/4/16
    Overall
    Performance
    Story
    "Exceptional, from start to finish."

    I literally could not recommend this Audio book enough. Buy it and enjoy it. What energy and enthusiasm. I listened at 1.50x, as I normally do.

    0 of 0 people found this review helpful
  • a.plus
    uk
    10/22/15
    Overall
    Performance
    Story
    "Amazing"

    Love that audio , it always made me smile👌I love it u love it too, by it ......

    0 of 0 people found this review helpful
  • Marta G
    9/19/15
    Overall
    Performance
    Story
    "really great motivational book."

    ...not just about selling products, but also about selling yourself, building your confidence and finding ways to influence people around you.
    I loved it, downloaded another one... but will come back to "sell or be sold" again one day in the future.

    0 of 0 people found this review helpful
  • Andrew
    5/31/15
    Overall
    Performance
    Story
    "Fab"

    Great points and ideas to transform your business. examples used throughout. Fantastic reading. Can't wait for the next one

    0 of 0 people found this review helpful
  • Jon
    5/18/15
    Overall
    Performance
    Story
    "Enlightening"

    Rewrote my way of thinking about the sales process and the importance of providing the correct product for the client so that it is easier to close the deal. Goes into detail about WHY clients object to sales and what they're actually saying.

    0 of 0 people found this review helpful

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