The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that “It’s a jungle out there” applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust.
According to Thomas A. Freese, author of the contemporary sales methodology classic Secrets of Question Based Selling, the single most effective way to separate yourself and your offerings from all the noise in the marketplace is to sell yourself first. After all, you are the greatest asset your competition lacks. Freese has helped thousands of salespeople worldwide become more effective at penetrating new accounts, positioning a unique value proposition, and closing more business. In this audio book, he will show you how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Ultimately, by maximizing your ability to convey a more impactful value proposition, you give yourself an unfair advantage over the competition to win more sales, using innovative strategies such as:
Written in a clear, conversational voice, Sell Yourself First is a must read for any salesperson who wants to have an unfair advantage over the competition.
©2010 Thomas A. Freese (P)2010 Gildan Media Corp
“Uncommon common sense about sales, sure, but about life too." (Seth Godin, author of Linchpin)
Many sales audio’s are customer focused and say to ask questions, however the sections on what the buyer and seller are thinking at different stages of the sales cycle makes this a must listen to audio. He presents a way of asking questions that flows with the conversation instead of against it. There are a number of other great nuggets mixed in with the standard sales material. I liked this audio so much I will have to read his “Question Based Selling” book.
I would recommend, easy to understand techniques that will set you apart from other slaes reps calling on your customers
This book is phenomenal. I have made it required reading for everyone in my company that interacts with our clients and potential clients. My sales staff is 100% in agreement that it is the best book we've ever studied and read.
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