Seeing What's Next: Using the Theories of Innovation to Predict Industry Change Audiobook | Clayton M. Christensen, Scott D. Anthony, Erik A. Roth | Audible.com
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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change | [Clayton M. Christensen, Scott D. Anthony, Erik A. Roth]

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.
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Publisher's Summary

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.

©2004 Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth; (P)2006 Recorded Books LLC

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    G WINDERMERE, FL, United States 05-12-10
    G WINDERMERE, FL, United States 05-12-10
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    "Informative, but a bit dry."

    The target reader of this book, I believe, would be people who invest in stocks and need to know all the variables that may cause companies to perform well or not. I think their point of view is very reasonable; explaining in large terms what motivates companies to compete for market share. The language is still just a bit abstract at times, with long, convoluted phrases, but it's still understandable. They cover many areas of business and describe real scenarios. Some of the examples are dated but don't sound farfetched, which would suggest that their theories may be feasible. I liked the book, and will likely listen to it again to see if I can get more out of it.

    6 of 7 people found this review helpful
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