If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to listen to this book.
Here's the deal:
At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals.
True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans.
Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals.
Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride.
In this book, you'll learn things like:
©2012-2015 Mike Kaplan (P)2015 Mike Kaplan
This is extremely remedial and geared to very young (out of HS or maybe college) kind of book. If you have more than 6 months in sales and marketing experience or are over about age 22, then id recommend the Grant Cardone books or Brian Tracy books.
Great book with specific steps and homework. I frequently listen in the car, but after finishing this one, I'll go back through it and take notes and do the exercises. I recommend it.
I do not have the print version, but the audio is excellent
How to handle objections
Sale to anyone
my goal is to open an online tutoring math program. It's been on for a year, I haven't received any customers, so I decided to learn how to sell my services and I came across this book. I'm glad I decided to read it. it was very easy to digest and complete the exercises. great book for a beginner.
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