Secret Formulas of the Wizard of Ads Audiobook | Roy H. Williams | Audible.com
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Secret Formulas of the Wizard of Ads | [Roy H. Williams]

Secret Formulas of the Wizard of Ads

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!
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Publisher's Summary

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!

The Wizard's secret formulas will show you:

  • How to find a champion to sell your ideas
  • Why targeting your market can be a big mistake
  • How to get customers to remember you
  • Why bankers think backwards
  • How to write miraculous ads
  • Why the brain contains 100,000 new worlds
  • Why being "out of style" can be profitable
  • How to hire wisely and fire compassionately
  • How success can send you to the poor house
  • How to remember what's really important in life

    ©1999 Roy H. Williams; (P)2001 Roy H. Williams

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      Daryl Tapping, Australia 12-21-09
      Daryl Tapping, Australia 12-21-09 Member Since 2008
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      "Wonderful, inspiring AND entertaining"

      This is one I go back to again and again. This entire series has quirky and useful ways of teaching you exceptionally important things about business success and marketing.

      If you still haven't discovered the wizard then today is a great time to start.

      3 of 3 people found this review helpful
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