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Secret Formulas of the Wizard of Ads | [Roy H. Williams]

Secret Formulas of the Wizard of Ads

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!
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Publisher's Summary

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!

The Wizard's secret formulas will show you:

  • How to find a champion to sell your ideas
  • Why targeting your market can be a big mistake
  • How to get customers to remember you
  • Why bankers think backwards
  • How to write miraculous ads
  • Why the brain contains 100,000 new worlds
  • Why being "out of style" can be profitable
  • How to hire wisely and fire compassionately
  • How success can send you to the poor house
  • How to remember what's really important in life

    ©1999 Roy H. Williams; (P)2001 Roy H. Williams

  • What Members Say

    Average Customer Rating

    3.9 (10 )
    5 star
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    2.7 (3 )
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    Story
    2.0 (3 )
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    Performance
    Sort by:
    •  
      Daryl Tapping, Australia 12-21-09
      Daryl Tapping, Australia 12-21-09 Member Since 2014
      HELPFUL VOTES
      62
      ratings
      REVIEWS
      73
      18
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Wonderful, inspiring AND entertaining"

      This is one I go back to again and again. This entire series has quirky and useful ways of teaching you exceptionally important things about business success and marketing.

      If you still haven't discovered the wizard then today is a great time to start.

      3 of 3 people found this review helpful
    •  
      Wish 05-17-15
      Wish 05-17-15
      ratings
      REVIEWS
      28
      6
      Overall
      Performance
      Story
      "Great, but whole chapters kept being skipped"

      The principles in the book are solid. this woul have gotten a 5-star review, but since so many chapters were skipped or cut short, i feel like this was an abridged version. I mean it would say Chapter X, and then 10 seconds into the chapter, the guy would get cut-off and move to the next chapter. I thought it was a problem with the version I downloaded, so i deleted it and then re-downloaded it, but it was the same. the file cuts chapters. Kinda feel ripped off. The chapters that did go all the way through were solid though.

      0 of 0 people found this review helpful
    •  
      Pete 04-19-14
      Pete 04-19-14

      A Reader

      ratings
      REVIEWS
      72
      1
      Overall
      Performance
      Story
      "This is far from "Unabridged""
      Any additional comments?

      This is advertised as unabridged, but many chapters are just cut off in the middle. The chapter is faded out and next chapter begins. I don't know if this is intentional or an error in production, but I don't recommend this version to anyone.

      0 of 0 people found this review helpful

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