Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities, and the planet as he writes:
"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. The message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.
"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.
"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"
©2011 Richard Branson (P)2013 Gildan Media LLC
Richard Branson is a visionary with ideas that will work for the success of businesses in the 21st century. The face and practice of business is changing. Gathering forward-thinking business leaders into master minds and other groups is brilliant. It's not just about profits; it's about making a lasting change in the world.
It was wonderful to hear of of businesses that at first seemed impossible to get off the ground, but are incredibly successful now and changing the world. It's about the good of humanity and being able to make a profit.
Sean's voice is pleasant, but his pauses in text weren't well-timed. When I thought a sentence meant one thing it actually meant another when he finished the sentence. He paused a bit too long at commas and in series (e.g., when speaking a list, such as the series of things a business does), making it seem like they were periods instead of commas, or that a sentence ended when it really didn't. It interrupted the flow of thought. His differentiation of characters was satisfactory.
I didn't have an extreme reaction to this book but it is inspiring. I have the hard copy but didn't have time to finish it so I got the audiobook so I could listen while driving.
The overall message of the book is great (basically, stop going about business as usual and only caring about profit lines and start caring about people and the environment), but it didn't leave a lot or any advice on how to achieve it for the average person.
Branson gives a lot of examples of projects and companies that have "screwed business as usual" and came out on top. In a way, this book is a big pat on the back since the gist is pretty much summed up within the first 20 minutes, but it is nice to hear of success stories too. I feel a little at a loss about what my personal takeaway should be since I'm not a CEO, buts it's nice to hear there are companies out there not completely focused on the bottom line.
Report Inappropriate Content