Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Audiobook | Fraser P. Seitel, John Doorley | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World | [Fraser P. Seitel, John Doorley]

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
Regular Price:$24.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup.

In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don’ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

These new media lessons include:

  • Remember that research is cheaper, and more critical, than ever.
  • Don't let the perfect be the enemy of the good - launch your idea before someone else does.
  • Don't get so excited about social media that you forget about traditional media.
  • In a crisis, you are never offstage.
  • Never lie, never whine, and never try to predict the future!

©2012 Fraser P. Seitel, John Doorley (P)2012 Gildan Media LLC

What the Critics Say

"A fun and educational discussion of building and protecting a reputation by two leaders in the field of public relations.... Lots of practical information for both building a business and living a life." (Kirkus Reviews)

What Members Say

Average Customer Rating

2.6 (5 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (1)
1 star
 (2)
Overall
3.3 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (1)
Story
4.5 (2 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.