Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate Audiobook | Amy Jo Martin | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate | [Amy Jo Martin]

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Learn the rules to building loyal (and lucrative) digital followings....

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives
  • The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Download the accompanying reference guide.

©2012 John Wiley & Sons, Inc. (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

3.6 (11 )
5 star
 (3)
4 star
 (4)
3 star
 (1)
2 star
 (3)
1 star
 (0)
Overall
3.5 (11 )
5 star
 (4)
4 star
 (3)
3 star
 (1)
2 star
 (1)
1 star
 (2)
Story
3.8 (11 )
5 star
 (5)
4 star
 (3)
3 star
 (0)
2 star
 (2)
1 star
 (1)
Performance
Sort by:
  •  
    Corey Michael Blake Highland Park, IL, United States 04-10-13
    Corey Michael Blake Highland Park, IL, United States 04-10-13 Member Since 2009
    HELPFUL VOTES
    16
    ratings
    REVIEWS
    50
    11
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Exceptional"

    I found this book to be revelatory and shared it with a number of people. Great read for anyone trying to understand the potential of social media. Full of great ideas for experienced folks as well.

    3 of 3 people found this review helpful
  •  
    tom kendall petaluma, ca United States 08-02-13
    tom kendall petaluma, ca United States 08-02-13
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    16
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Do not waste your time or money"
    Would you try another book from Amy Jo Martin and/or Amy Jo Martin?

    Maybe but I could not make it past halfway through this. Now if all of the actual "content" is in the second half, then she failed to convince me to stick around to find out. The first chapters come off as self promoting teenage hero worship, and almost smarmy. More of a autobiography about how well connected she is to the"well connected". You need to grab your reader early. I'm glad I listened to an incredibly motivating and content stuffed book "Duct Tape Marketing" by John Jantsch first or i would be back to thinking that social media is about what type of sushi i had last night. If you are a business professional curious about the power of social media and what it can do for you, run, now..... Pay attention , I.'m only going to say this once. DUCT TAPE MARKETING!!!!!!!!


    What do you think your next listen will be?

    Not sure, browsing now...


    You didn’t love this book... but did it have any redeeming qualities?

    Not gonna hang around to find out


    Any additional comments?

    Not really

    0 of 0 people found this review helpful
  • Showing: 1-2 of 2 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.