Learn the rules to building loyal (and lucrative) digital followings....
Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
©2012 John Wiley & Sons, Inc. (P)2012 Audible, Inc.
I found this book to be revelatory and shared it with a number of people. Great read for anyone trying to understand the potential of social media. Full of great ideas for experienced folks as well.
Maybe but I could not make it past halfway through this. Now if all of the actual "content" is in the second half, then she failed to convince me to stick around to find out. The first chapters come off as self promoting teenage hero worship, and almost smarmy. More of a autobiography about how well connected she is to the"well connected". You need to grab your reader early. I'm glad I listened to an incredibly motivating and content stuffed book "Duct Tape Marketing" by John Jantsch first or i would be back to thinking that social media is about what type of sushi i had last night. If you are a business professional curious about the power of social media and what it can do for you, run, now..... Pay attention , I.'m only going to say this once. DUCT TAPE MARKETING!!!!!!!!
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