The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
"Thought provoking listen!"
Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.
"marvelous topic and narrator"
This article was first published in the December 2008 issue of Harvard Business Review.
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©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.
"good insights "
gives some wonderful insights to thw business models .. the power of business model over the idea is a imp concept
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