Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.
"marvelous topic and narrator"
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
"good book but not groundbreaking"
This article was first published in the December 2008 issue of Harvard Business Review.
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©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.
"good insights "
gives some wonderful insights to thw business models .. the power of business model over the idea is a imp concept
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