If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.
Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.
Miss the time when I could actually read a book
I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.
Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.
I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.
Must read for anyone in the hospitality industry
Great book. His style is different but his business models are proven.
I'm open to any book as long as it is true to itself.
I have never seen the TV show, but enjoyed this anyway. It was nothing earth-shattering but held my interest and I enjoyed it.
Top five, great tips and story line to help with not only running bars, but running a business.
It made me think about looking at my business in different ways, to imporove on a day to day basis.
I am in no way involved in the bar business (I am a physician) but I found great nuggets of information that I can use in my practice. It was interesting to hear about different restaurants/bars and the changes he made to make them successful. Great narration.
I don't own a bar or restaurant but after this book I feel I could be successful taking over one if the opportunity arose. This book was very insightful and most of the principles discussed apply to all business. The author truly has a passion for business, bars and nightclubs. I like the idea of all business selling customer reactions. The opening about bar history was very intriguing as well as the story of changing a drink name from Blue Hawaii to Blue Death in L.A. and selling 900 more drinks.
Very informative.. Gave me a lot to think about before opening a bar. There's a lot involved and the book gives you a good preparation with actual numbers and percentages. Good stuff.
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