Purple Cow

Transform Your Business by Being Remarkable

By: Seth Godin

Narrated by: Seth Godin

Length: 2 hrs and 58 mins

Publisher's summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp

Critic reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

!!!! Good !!!!! Should be a chapter, not book!!

Would you recommend this book to a friend? Why or why not?

I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.

Great book about marketing

If you could sum up Purple Cow in three words, what would they be?

Great book about marketing.

What did you like best about this story?

Make insanely great products, base your marketing on that

What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

He believes.

Was this a book you wanted to listen to all in one sitting?

Yes I did listen to it in one sitting.

It just makes sense.

Strong key message I am implementing many learnings from this book to my own business. Well worth the credit and thank you Mr Godin

Good info, hard to listen to.

Seth Godin talks like. He randomly places PERIODS. And emphasis, In words, where they don't belong. This book, talks about creating a PRODUCT. That you can MARKET, to anyone.

Isn't it hard to read sentences written like that? It's almost as hard to listen. The info is good but I am SO DISTRACTED by his weird enunciation that it's really hard to follow.

Guess I'll have to try a paper copy!

Its the Truth

I own a small business that is very unique to my city. The Purple Cow theory is right on the mark. We have been growing like wild fire!

A fundamental marketing book

This book will teach you everything you need to know about how to create or change a product to maximize profits and stand out from the crowd. Highly reccomend.

Im officially inspired!

Where does Purple Cow rank among all the audiobooks you’ve listened to so far?

Great listen. As someone that is starting a business, I really found this book informative and inspiring.

an amazing book worth every penny

I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart

Simply Remarkable

Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!

The WOW factor in all of us who want to serve

If you could sum up Purple Cow in three words, what would they be?

The new prism.

What did you like best about this story?

The memory of seeing a purple cow.

Which scene was your favorite?

Seeing the purple on the pasture with the other brown cows.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No but it was wake up call in the shift to be better.

Any additional comments?

Excellent book for the go businessman.