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Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
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Publisher's summary
Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
Critic reviews
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)
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- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Overcoming Imposter Syndrome
- By: Kelly Vincent, The Great Courses
- Narrated by: Kelly Vincent
- Length: 2 hrs and 10 mins
- Original Recording
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Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.
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Great for anyone 25 and under
- By Anonymous User on 10-12-23
By: Kelly Vincent, and others
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Indistractable
- How to Control Your Attention and Choose Your Life
- By: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Nothing new...
- By Erica on 12-24-19
By: Nir Eyal, and others
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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Outdated and bland
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Get to the point!!!
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Grossed me out
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Series of Anecdotes Without Any Actionable Insight
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Time to purchase the paperback
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Waste of time
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Get to the point!!!
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Grossed me out
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Series of Anecdotes Without Any Actionable Insight
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Waste of time
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Great content but audio needs to improve
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The Big Moo
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Be remarkable? This isn't.
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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Idea Virus
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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Are you ready to move forward to a lifestyle rich with freedom and purpose? 5 Day Weekend® is your doorway. The strategy is to build multiple streams of income that don't require you to work 8 to 5 in a company where you have little control of your time and compensation.
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Get the actual book
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Contagious
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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Built to Sell
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
What listeners say about Purple Cow
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Phillip
- 06-25-12
!!!! Good !!!!! Should be a chapter, not book!!
Would you recommend this book to a friend? Why or why not?
I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.
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16 people found this helpful
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Overall
- Sunny
- 05-07-10
Excellent
I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.
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14 people found this helpful
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Overall
- Derek
- 12-21-09
A must read for all entrepreneurs
If there is a required reading list for entrepreneurs, this book should be at the top.
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13 people found this helpful
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Overall
- Ren
- 04-09-10
Classic Seth Godin
I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.
Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.
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12 people found this helpful
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Overall
- Daryl
- 12-29-09
Possibly Seth's best work to date
I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.
And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.
I am a consultant and for me this book has helped a heck of a lot.
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11 people found this helpful
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- c
- 02-08-14
A quick review for a quick book...
What would have made Purple Cow better?
The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.
Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.
Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.
Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.
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10 people found this helpful
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Overall
- Matt
- 08-28-09
Delightful, Engaging and Insightful
I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.
I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.
Strongly recommended. Very, very useful if you have your own business.
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9 people found this helpful
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- Kristopher Ames
- 09-17-12
Long, Boring and Dated
I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
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6 people found this helpful
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Overall
- Mike N
- 12-21-09
Makes you rethink your marketing
Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
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6 people found this helpful
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- George
- 08-02-13
wholly unremarkable
Would you recommend this book to a friend? Why or why not?
Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.
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