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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table | [Reed Holden, Mark Burton]

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
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Publisher's Summary

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Download the accompanying reference guide.

©2008 Holden Advisors Corp (P)2012 Audible, Inc.

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    Rodrigo CHAPEL HILL, NC, United States 11-12-13
    Rodrigo CHAPEL HILL, NC, United States 11-12-13 Member Since 2012
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    "Great Book! Lots of useful stuff you can use!"
    Would you listen to Pricing with Confidence again? Why?

    After I listened to this book, I applied it to my small business. Before, I had just 1 service on the menu. I decided to add another service which basically adds another stream of income. I love it! This book paid for itself already!


    What did you like best about this story?

    everything


    Which character – as performed by Cheryl Tan – was your favorite?

    n/a


    Was this a book you wanted to listen to all in one sitting?

    yes


    Any additional comments?

    very useful tips. all are applicable to real life not abstract at all. lots of concrete examples too!

    0 of 0 people found this review helpful
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