From the April 2007 issue of Harvard Business Review.
©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.
Compared to the many full length books on product launches and process, this article is lacking much. It is certainly worth the 1/3 credit though. It is more valuable to make others listen to the issues the author faced during his product release. All too many products are released lacking what the author causes an adequate 'think phase'. Not enough people realize that implementation of ideas is easy when the ideas are well thought out.
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