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Preparing the Perfect Product Launch (Harvard Business Review) Periodical

Preparing the Perfect Product Launch (Harvard Business Review)

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Publisher's Summary

Shortly after Jim Hackett became CEO of Steelcase in 1994, the office-furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. In this first-person account, Hackett explains how a company could fail as well as succeed.

From the April 2007 issue of Harvard Business Review.

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©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.

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    Christopher Holland, PA, USA 06-15-07
    Christopher Holland, PA, USA 06-15-07
    HELPFUL VOTES
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    "not the best, but worth a listen"

    Compared to the many full length books on product launches and process, this article is lacking much. It is certainly worth the 1/3 credit though. It is more valuable to make others listen to the issues the author faced during his product release. All too many products are released lacking what the author causes an adequate 'think phase'. Not enough people realize that implementation of ideas is easy when the ideas are well thought out.

    1 of 1 people found this review helpful

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