We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Pre-Suasion Audiobook

Pre-Suasion: Channeling Attention for Change

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.

©2016 Robert Cialdini (P)2016 Simon & Schuster

What the Critics Say

"Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author's reasoning and the specific techniques offered. Lloyd's calm and deliberate diction is reassuring and doesn't compete with Cialdini's conversational writing." (AudioFile)

What Members Say

Average Customer Rating

4.5 (933 )
5 star
 (602)
4 star
 (243)
3 star
 (69)
2 star
 (10)
1 star
 (9)
Overall
4.4 (797 )
5 star
 (497)
4 star
 (194)
3 star
 (78)
2 star
 (20)
1 star
 (8)
Story
4.5 (806 )
5 star
 (529)
4 star
 (198)
3 star
 (58)
2 star
 (16)
1 star
 (5)
Performance
Sort by:
  •  
    Dubito Ergo Sum Vancouver BC 09-07-16
    Dubito Ergo Sum Vancouver BC 09-07-16 Member Since 2014

    Super skeptic, reality poet, mega geek, & science nerd extraordinaire.

    HELPFUL VOTES
    81
    ratings
    REVIEWS
    26
    18
    FOLLOWERS
    FOLLOWING
    2
    5
    Overall
    Performance
    Story
    "Cialdini's Masterclass!"
    Where does Pre-Suasion rank among all the audiobooks you’ve listened to so far?

    Among the best! Cialdini has distilled his science into a magnum opus. Many years after his seminal book "Influence" he has taken the science of social psychology to a new level.


    What was one of the most memorable moments of Pre-Suasion?

    His skilled writing presents complex facts in a compelling and memorable way. For instance, when describing what attracts our attention, Cialdini categorizes them as the Sexual, the Threatening, and the Different..... given the acronym that forms, it makes an excellent example of itself. Throughout the book his prose exemplifies the style and power of the communication skills he shares.


    Have you listened to any of John Bedford Lloyd’s other performances before? How does this one compare?

    Nope but he does a good job of emphasizing the relevant words and as far as I can tell hasn't mispronounced any. Thumbs up!


    Any additional comments?

    This book is not for beginners, it's a masterclass. Employing arcane psychological concepts like priming, memory biases and manipulation of attention seem intended for professionals and people with a psychology or persuasion background. If you haven't read Cialdini's first book, Influence, along with some basic psychology literature, this book may be hard to understand, or even accept. Reading a detailed breakdown of how to get someone to confess to a crime they didn't commit, or how to manipulate someone into a cult, or how to get a terrorist to defect, is not meant for weak hearts or stomachs.

    23 of 25 people found this review helpful
  •  
    Andrew Silberman 09-29-16 Member Since 2013
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    9
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "He's done it again!"

    Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.

    6 of 6 people found this review helpful
  •  
    David IDYLLWILD, CA, United States 01-02-17
    David IDYLLWILD, CA, United States 01-02-17 Member Since 2013
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    12
    12
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Clever and Useful"
    Any additional comments?

    Lots of interesting advice. Here are some of my favorites.

    Before asking for a favor, ask them if they consider themselves a helpful person.

    The news is not good at telling you what to think. But it's very good at telling you what to think about, and the more you think about something, the more important it will appear to you.

    What's focal seems causal.

    Men who were previously approached by a woman asking for directions to "Valentine" street, were twice as likely to assist a second woman recover her stolen phone, than men who were asked for directions to "Martin" street.

    Expose people to the right idea immediately before making a request:
    If we want them to do THIS - do THIS first:

    buy expensive chocolates - have them write a number much larger then price
    buy French wine - expose them to French music
    try untested product - ask if they consider themselves adventurous
    select popular item - show them a scary movie
    feel warm towards us - hand them a hot drink
    be more helpful to us - show photos of people standing close together
    be more achievement oriented - show photo of runner winning a race
    make careful assessments - show picture of The Thinker

    Major Principles of Influence:
    Reciprocation (meaningful, unexpected, and customized)
    Liking (similar looking, posture, verbal styles, interests)
    Social Proof
    Authority
    Scarcity
    Consistency

    2 of 2 people found this review helpful
  •  
    Marcus A. Harris 10-03-16 Member Since 2016

    Amateur Scholar

    HELPFUL VOTES
    10
    ratings
    REVIEWS
    6
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A Primer for understanding people"

    I've never read the authors previous work Influence but this book is amazing, truly a nice primer on applied human psychology, if you've read sales books before you'll notice many of the same themes in any good sales book. This book goes into why clients, patients, or people in general do what they do whereas sales books usually give you platitudes, techniques and stories. It goes over the Consistency and Reciprocity principles as well as others such as Social Proof. Read this book if you're tired of learning people techniques and want an understanding of how the people in your life think.

    7 of 10 people found this review helpful
  •  
    Eric 10-22-16
    Eric 10-22-16 Member Since 2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "very informative for a rookie salesman"

    I have started a new career in sales and knew very little about how to go about doing the job. after listening to this book, I have increased my personal sales dramatically. This book has also opened my eyes to so.e of the things that companies use to get us to buy their products.

    2 of 3 people found this review helpful
  •  
    Graham Wilson New York, NY 09-21-16
    Graham Wilson New York, NY 09-21-16 Member Since 2015
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    6
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good...not Great though"
    Would you say that listening to this book was time well-spent? Why or why not?

    It is always good to sharpen the skills, but this one was not as good as expected based on his previous work.


    What did you take away from Pre-Suasion that you can apply to your work?

    Key statements made before the delivering of a proposal can create the desired effect.


    2 of 3 people found this review helpful
  •  
    TheLARealtor 01-14-17 Member Since 2015
    ratings
    REVIEWS
    12
    5
    Overall
    Performance
    Story
    "good read."

    i enjoyed the concepts. i disagreed with some of the suggested conclusions. Overall a very good book.

    0 of 0 people found this review helpful
  •  
    Ryan 01-09-17
    Ryan 01-09-17 Member Since 2010
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    98
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "not as good as influence..."

    but some good perspectives to build on influence. Starts strong , struggles to finish with the same energy.

    0 of 0 people found this review helpful
  •  
    Bob Clark Port Hope, Ontario 01-09-17
    Bob Clark Port Hope, Ontario 01-09-17 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "A well researched and thought provoking book"

    This book contains many examples of everyday experience that could be affected by the way the information is presented. I found several useful ideas.

    0 of 0 people found this review helpful
  •  
    Matt 01-08-17
    Matt 01-08-17 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "excellent material"

    Parts are very dry so requires patience but the main lessons are very powerful. I recommend for serious salespeople, marketers and executives.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.