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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time | [Howard Schultz, Dori Jones Yang]

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company

What the Critics Say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." (Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (Minneapolis Star-Tribune)

What Members Say

Average Customer Rating

4.2 (261 )
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4.2 (143 )
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Performance
Sort by:
  •  
    Mark Ridgecrest, CA, USA 08-22-07
    Mark Ridgecrest, CA, USA 08-22-07
    HELPFUL VOTES
    5
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    "High Powered Brew"

    Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

    5 of 5 people found this review helpful
  •  
    Melissa Fremont, United States Minor Outlying Islands 12-27-08
    Melissa Fremont, United States Minor Outlying Islands 12-27-08 Member Since 2009
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    76
    1
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    FOLLOWING
    0
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    Overall
    "wish it wasn't"

    abridged. I would have much preferred the full book.

    1 of 1 people found this review helpful
  •  
    Yulia 08-01-15
    Yulia 08-01-15 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Inspiring and fascinating"
    Would you recommend this audiobook to a friend? If so, why?

    I would certainly recommend this book to all fellow startup founders. It is a beautiful story of living the vision of the company, for any early stage founder and CEO it is a good example and a great read.


    0 of 0 people found this review helpful
  •  
    BK 06-09-15
    BK 06-09-15 Member Since 2014
    ratings
    REVIEWS
    2
    1
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    Performance
    Story
    "Great Story"

    I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

    0 of 0 people found this review helpful
  •  
    steve 05-06-15
    steve 05-06-15 Member Since 2014
    ratings
    REVIEWS
    1
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    Story
    "Starbucks propaganda piece but quick read"

    Quick read but very propaganda-y. Can't argue with success, however. As a fellow entrepreneur, agree with a lot of his observations.

    0 of 0 people found this review helpful
  •  
    feras 04-27-15
    feras 04-27-15
    ratings
    REVIEWS
    1
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    Performance
    "Book that you should not miss"

    Howard allow you to smell sell listen and feel the coffee and success 360 degree
    I enjoyed it so much

    0 of 0 people found this review helpful
  •  
    R. Stolz New Orleans, LA 04-10-15
    R. Stolz New Orleans, LA 04-10-15 Member Since 2015
    ratings
    REVIEWS
    5
    1
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    Story
    "Fantastic Business Book"

    A bit of the history of Starbucks, a lot about passion and drive, and a few bits about the ins and outs of business make this a great book.

    0 of 0 people found this review helpful
  •  
    Oren Molovinsky 02-24-15 Member Since 2013
    HELPFUL VOTES
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    11
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    Story
    "Great insights into building a great organization"

    It's really cool to hear the story of Starbucks before it went truly global. Recommended for anyone growing a business.

    0 of 0 people found this review helpful
  •  
    Erica Chappell 01-28-15 Member Since 2014
    ratings
    REVIEWS
    1
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    "Perfect companion for my long commutes"

    Couldn't survive the hours of commuting without it. I get through at least two to three books a month. Wonderful

    0 of 0 people found this review helpful
  •  
    Jareau 25° 46' 26" N / 80° 11' 38" W 12-28-12
    Jareau 25° 46' 26" N / 80° 11' 38" W 12-28-12

    Say something about yourself!

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good to know where things come from."
    Would you try another book from Howard Schultz and Dori Jones Yang and/or Eric Conger?

    Given this initial experience with Howard Schultz, I'd have to say yes, I would try another book. Mainly because of the story, I'm interested in the Starbucks business, so I'd give it another shot.


    What was the most interesting aspect of this story? The least interesting?

    Most interesting: The story behind Starbucks is interesting... not novel, not very inspiring, just interesting.

    The least interesting thing about this story: at times it feels like we're being sold on the concept of Starbucks... possibly because the book was written during the time when SB was up and coming.


    What does Eric Conger bring to the story that you wouldn’t experience if you just read the book?

    Not sure. I'm relatively new to audio books.


    If this book were a movie would you go see it?

    Negative. It's a business book.


    Any additional comments?

    It's short, a bit out dated. Folks on Amazon.com are pretty harsh about this book. I don't see what all the negativity is all about. It's fine.

    0 of 0 people found this review helpful
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  • Clarke
    Linlithgow BridgeUnited Kingdom
    6/26/10
    Overall
    "The abridged version sucks"

    I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

    All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

    My advice: read the full book. It was fascinating.

    2 of 2 people found this review helpful
  • Bethany
    5/30/15
    Overall
    Performance
    Story
    "Inspirational !!"

    The book is great as per my subject.
    However I'm don't wish to write 15 words as to why!!!

    0 of 1 people found this review helpful
  • MR
    4/13/13
    Overall
    "Definately worth a listen."

    I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

    0 of 0 people found this review helpful
  • Adam
    SOUTHAMPTON, United Kingdom
    1/18/12
    Overall
    "Brilliant"

    Loved this :D

    It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

    With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

    Narrating was very clear. Felt it was an excellent listen all over.

    On another note.. I really want a starbucks.

    0 of 0 people found this review helpful
  • James
    Exeter, devon, United Kingdom
    8/8/09
    Overall
    "Brill you should read this"

    o yes

    0 of 1 people found this review helpful

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